Dietary Supplement Market - Global Industry Size, Share, Trends, Opportunity & Forecast, Segmented By Ingredient, By Form, By Application, By Distribution Channel, By End User, By Region & Competition, 2021-2031F

Description

The Global Dietary Supplement Market is projected to expand from USD 193.44 Billion in 2025 to USD 327.47 Billion by 2031, registering a compound annual growth rate (CAGR) of 9.17%. Defined as orally consumed products containing ingredients such as vitamins, botanicals, minerals, and amino acids, these supplements are designed to augment daily nutritional intake and support specific physiological functions. The market is primarily driven by a structural shift toward preventive healthcare, as consumers increasingly prioritize long-term wellness to control rising medical expenses. Additionally, the growing global geriatric population creates a fundamental economic demand for nutritional support to manage age-related health concerns, establishing a stable market foundation beyond transient trends.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 193.44 Billion
Market Size 2031	USD 327.47 Billion
CAGR 2026-2031	9.17%
Fastest Growing Segment	Tablets
Largest Market	North America

However, the industry encounters significant obstacles regarding strict regulatory compliance and the continuous need to substantiate efficacy claims to uphold consumer confidence. As regulatory frameworks tighten worldwide, ensuring product transparency and quality is essential for sustained growth. According to the Council for Responsible Nutrition, 75% of Americans reported utilizing dietary supplements in 2024, highlighting the sector's deep market penetration despite the ongoing operational difficulties associated with maintaining compliance and trust.

Market Driver

Rising consumer awareness concerning preventive healthcare is fundamentally transforming the industry, marking a transition from reactive treatments to proactive wellness strategies. This driver is characterized by a nuanced understanding of nutritional needs, leading to increased adoption of functional ingredients targeting specific areas such as immunity, sleep, and stress. Consumers are actively self-medicating to address dietary gaps, prioritizing specific adaptogens and minerals over generic multivitamins. According to WholeFoods Magazine's coverage of CRN's 2024 Consumer Survey in February 2025, magnesium usage increased to 23% of all supplement users in 2024, illustrating this targeted approach to health maintenance and pushing manufacturers to innovate beyond basic deficiency prevention.

The proliferation of e-commerce and direct-to-consumer sales channels serves as a secondary catalyst, removing traditional geographic barriers and fostering unprecedented market accessibility. Digital platforms allow brands to provide personalized nutrition solutions and educational content directly to shoppers, enhancing customer engagement and retention. The dominance of this channel is evident in its performance; according to Nutraceuticals World in April 2025, e-commerce was the fastest-growing sales channel in 2024, rising by 10.7%. Furthermore, the digital ecosystem supports niche categories, with Nutraceuticals World reporting that the sports nutrition segment grew by 8.4% in 2024, confirming the expansion of specialized categories enabled by modern distribution networks.

Market Challenge

The most significant impediment to the global dietary supplement market's expansion is the escalating burden of stringent regulatory compliance and the rigorous requirement to substantiate efficacy claims. As authorities globally tighten oversight to ensure consumer safety, manufacturers must allocate substantial capital toward quality assurance protocols and clinical validation. This shift diverts critical resources away from marketing and product innovation, effectively raising the barrier to entry for small and medium-sized enterprises that lack the financial depth to navigate complex legal frameworks.

This operational strain is further exacerbated by the proliferation of fragmented regulations, creating a patchwork of compliance standards that complicates distribution strategies and hinders seamless market access. According to the Natural Products Association, 13 U.S. states demonstrated a willingness in 2024 to create their own state-level regulatory schemes for dietary supplements. This trend toward localized legislation forces companies to customize compliance measures for different jurisdictions, significantly increasing administrative costs and slowing the speed at which new products can reach the market. Consequently, the industry faces a measurable slowdown in its ability to respond agilely to emerging consumer trends.

Market Trends

The rise of women's health supplements addressing hormonal balance and menopause is establishing a critical growth vertical, shifting focus from generic multivitamins to specific, underserved life stages. Manufacturers are increasingly formulating products with clinically backed ingredients to manage symptoms such as hot flashes, metabolic changes, and hormonal fluctuations associated with perimenopause and post-menopause. This trend represents a deepening of market segmentation, moving toward distinct physiological transitions previously overlooked by the mainstream industry. According to New Hope Network in December 2024, sales of menopause-specific supplements reached $635.1 million in 2023, reflecting the commercially potent demand for these targeted solutions.

Simultaneously, a structural shift toward novel non-pill delivery formats, such as gummies and soft chews, is reshaping product development strategies to address widespread pill fatigue among adults. This transition prioritizes convenience and palatability, expanding the demographic reach of supplements to users who find traditional capsules or tablets cumbersome. Consequently, brands are investing heavily in alternative delivery systems and flavor technology, such as liquids and oral strips, to enhance user experience without compromising nutritional potency. According to The Vitamin Shoppe's May 2024 report, sales of innovative liquid format supplements offering high bioavailability increased by 25% during the first four months of the year, underscoring the rapid adoption of these user-centric configurations.

Key Market Players

Amway Corp
Abbott
Bayer AG
Glanbia PLC
Pfizer Inc
Herbalife International of America, Inc
Archer Daniels Midland Company (ADM)
NOW Health Group, Inc.
DuPont de Nemours, Inc.
Nestle

Report Scope

In this report, the Global Dietary Supplement Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Dietary Supplement Market, By Ingredient

Vitamins
Botanicals
Minerals
Protein & Amino Acids
Fibers & Specialty Carbohydrates
Omega Fatty Acids
Probiotics
Prebiotics & Postbiotics
Others

Dietary Supplement Market, By Form

Tablets
Capsules
Soft gels
Powders
Gummies
Liquids
Others

Dietary Supplement Market, By Application

Energy & Weight Management
General Health
Bone & Joint Health
Gastrointestinal Health
Immunity
Cardiac Health
Diabetes
Anti-cancer
Lungs Detox/Cleanse
Skin/ Hair/ Nails
Sexual Health
Brain/Mental Health
Insomnia
Menopause
Anti-aging
Prenatal Health
Others

Dietary Supplement Market, By Distribution Channel

Pharmacies and Drug Stores
Online
Supermarkets and Hypermarkets
Others

Dietary Supplement Market, By End User

Infants
Children
Adults
Pregnant Women
Geriatric

Dietary Supplement Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Dietary Supplement Market.

Available Customizations:

Global Dietary Supplement Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Dietary Supplement Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Ingredient (Vitamins, Botanicals, Minerals, Protein & Amino Acids, Fibers & Specialty Carbohydrates, Omega Fatty Acids, Probiotics, Prebiotics & Postbiotics, Others)
- 5.2.2. By Form (Tablets, Capsules, Soft gels, Powders, Gummies, Liquids, Others)
- 5.2.3. By Application (Energy & Weight Management, General Health, Bone & Joint Health, Gastrointestinal Health, Immunity, Cardiac Health, Diabetes, Anti-cancer, Lungs Detox/Cleanse, Skin/ Hair/ Nails, Sexual Health, Brain/Mental Health, Insomnia, Menopause, Anti-aging, Prenatal Health, Others)
- 5.2.4. By Distribution Channel (Pharmacies and Drug Stores, Online, Supermarkets and Hypermarkets, Others)
- 5.2.5. By End User (Infants, Children, Adults, Pregnant Women, Geriatric)
- 5.2.6. By Region
- 5.2.7. By Company (2025)
5.3. Market Map

6. North America Dietary Supplement Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Ingredient
- 6.2.2. By Form
- 6.2.3. By Application
- 6.2.4. By Distribution Channel
- 6.2.5. By End User
- 6.2.6. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Dietary Supplement Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Ingredient
    - 6.3.1.2.2. By Form
    - 6.3.1.2.3. By Application
    - 6.3.1.2.4. By Distribution Channel
    - 6.3.1.2.5. By End User
- 6.3.2. Canada Dietary Supplement Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Ingredient
    - 6.3.2.2.2. By Form
    - 6.3.2.2.3. By Application
    - 6.3.2.2.4. By Distribution Channel
    - 6.3.2.2.5. By End User
- 6.3.3. Mexico Dietary Supplement Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Ingredient
    - 6.3.3.2.2. By Form
    - 6.3.3.2.3. By Application
    - 6.3.3.2.4. By Distribution Channel
    - 6.3.3.2.5. By End User

7. Europe Dietary Supplement Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Ingredient
- 7.2.2. By Form
- 7.2.3. By Application
- 7.2.4. By Distribution Channel
- 7.2.5. By End User
- 7.2.6. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Dietary Supplement Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Ingredient
    - 7.3.1.2.2. By Form
    - 7.3.1.2.3. By Application
    - 7.3.1.2.4. By Distribution Channel
    - 7.3.1.2.5. By End User
- 7.3.2. France Dietary Supplement Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Ingredient
    - 7.3.2.2.2. By Form
    - 7.3.2.2.3. By Application
    - 7.3.2.2.4. By Distribution Channel
    - 7.3.2.2.5. By End User
- 7.3.3. United Kingdom Dietary Supplement Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Ingredient
    - 7.3.3.2.2. By Form
    - 7.3.3.2.3. By Application
    - 7.3.3.2.4. By Distribution Channel
    - 7.3.3.2.5. By End User
- 7.3.4. Italy Dietary Supplement Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Ingredient
    - 7.3.4.2.2. By Form
    - 7.3.4.2.3. By Application
    - 7.3.4.2.4. By Distribution Channel
    - 7.3.4.2.5. By End User
- 7.3.5. Spain Dietary Supplement Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Ingredient
    - 7.3.5.2.2. By Form
    - 7.3.5.2.3. By Application
    - 7.3.5.2.4. By Distribution Channel
    - 7.3.5.2.5. By End User

8. Asia Pacific Dietary Supplement Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Ingredient
- 8.2.2. By Form
- 8.2.3. By Application
- 8.2.4. By Distribution Channel
- 8.2.5. By End User
- 8.2.6. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Dietary Supplement Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Ingredient
    - 8.3.1.2.2. By Form
    - 8.3.1.2.3. By Application
    - 8.3.1.2.4. By Distribution Channel
    - 8.3.1.2.5. By End User
- 8.3.2. India Dietary Supplement Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Ingredient
    - 8.3.2.2.2. By Form
    - 8.3.2.2.3. By Application
    - 8.3.2.2.4. By Distribution Channel
    - 8.3.2.2.5. By End User
- 8.3.3. Japan Dietary Supplement Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Ingredient
    - 8.3.3.2.2. By Form
    - 8.3.3.2.3. By Application
    - 8.3.3.2.4. By Distribution Channel
    - 8.3.3.2.5. By End User
- 8.3.4. South Korea Dietary Supplement Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Ingredient
    - 8.3.4.2.2. By Form
    - 8.3.4.2.3. By Application
    - 8.3.4.2.4. By Distribution Channel
    - 8.3.4.2.5. By End User
- 8.3.5. Australia Dietary Supplement Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Ingredient
    - 8.3.5.2.2. By Form
    - 8.3.5.2.3. By Application
    - 8.3.5.2.4. By Distribution Channel
    - 8.3.5.2.5. By End User

9. Middle East & Africa Dietary Supplement Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Ingredient
- 9.2.2. By Form
- 9.2.3. By Application
- 9.2.4. By Distribution Channel
- 9.2.5. By End User
- 9.2.6. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Dietary Supplement Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Ingredient
    - 9.3.1.2.2. By Form
    - 9.3.1.2.3. By Application
    - 9.3.1.2.4. By Distribution Channel
    - 9.3.1.2.5. By End User
- 9.3.2. UAE Dietary Supplement Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Ingredient
    - 9.3.2.2.2. By Form
    - 9.3.2.2.3. By Application
    - 9.3.2.2.4. By Distribution Channel
    - 9.3.2.2.5. By End User
- 9.3.3. South Africa Dietary Supplement Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Ingredient
    - 9.3.3.2.2. By Form
    - 9.3.3.2.3. By Application
    - 9.3.3.2.4. By Distribution Channel
    - 9.3.3.2.5. By End User

10. South America Dietary Supplement Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Ingredient
- 10.2.2. By Form
- 10.2.3. By Application
- 10.2.4. By Distribution Channel
- 10.2.5. By End User
- 10.2.6. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Dietary Supplement Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Ingredient
    - 10.3.1.2.2. By Form
    - 10.3.1.2.3. By Application
    - 10.3.1.2.4. By Distribution Channel
    - 10.3.1.2.5. By End User
- 10.3.2. Colombia Dietary Supplement Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Ingredient
    - 10.3.2.2.2. By Form
    - 10.3.2.2.3. By Application
    - 10.3.2.2.4. By Distribution Channel
    - 10.3.2.2.5. By End User
- 10.3.3. Argentina Dietary Supplement Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Ingredient
    - 10.3.3.2.2. By Form
    - 10.3.3.2.3. By Application
    - 10.3.3.2.4. By Distribution Channel
    - 10.3.3.2.5. By End User

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Dietary Supplement Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Amway Corp
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Abbott
15.3. Bayer AG
15.4. Glanbia PLC
15.5. Pfizer Inc
15.6. Herbalife International of America, Inc
15.7. Archer Daniels Midland Company (ADM)
15.8. NOW Health Group, Inc.
15.9. DuPont de Nemours, Inc.
15.10. Nestle