Background Music Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Delivery Model, By Licensing Type, By End-User Industry, By Technology Platform, By Region & Competition, 2021-2031F

Description

The Global Background Music Market is projected to expand from USD 2.34 Billion in 2025 to USD 3.67 Billion by 2031, reflecting a compound annual growth rate of 7.79%. This industry centers on providing curated audio content for commercial settings, including retail stores, public spaces, and hospitality venues, with the aim of shaping consumer behavior and defining a distinct brand atmosphere. Growth is largely underpinned by the ongoing development of the global retail and hospitality sectors, where businesses are increasingly leveraging audio branding to improve customer engagement and extend dwell time. Data from the International Confederation of Societies of Authors and Composers (CISAC) indicates that global royalty collections for the live and background music sector rose by 9.6% in 2024, totaling €3.6 billion, which underscores the strong demand for public performance rights in physical establishments.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 2.34 Billion
Market Size 2031	USD 3.67 Billion
CAGR 2026-2031	7.79%
Fastest Growing Segment	Standalone Music Players
Largest Market	North America

However, the market faces a significant obstacle regarding the intricate nature of music licensing and copyright compliance across various legal jurisdictions. Companies frequently encounter difficulties with disjointed rights management systems and inconsistent regulatory frameworks, leading to substantial administrative costs and burdens associated with legitimate adoption. This complexity in satisfying legal prerequisites often discourages small and medium-sized enterprises from committing to licensed services, effectively restricting the total addressable market for background music providers.

Market Driver

The sustained growth of the retail and hospitality sectors acts as a primary catalyst for the global background music market, as commercial entities in these fields increasingly fund audio strategies to cultivate unique customer experiences. Physical establishments are prioritizing licensed music to extend visitor dwell time and reinforce brand identity, which directly contributes to the recovery and expansion of performance rights revenue. According to the 'Global Music Report 2025' released by the International Federation of the Phonographic Industry (IFPI) in March 2025, global revenues from performance rights rose by 5.9% to $2.9 billion in 2024, underscoring the enduring demand from commercial venues. This upward trend is mirrored in key regional markets; for instance, PRS for Music reported in their 'Financial Results 2024' from June 2025 that public performance revenues increased by 8.1% to £203.4 million, indicating strong licensing activity within traditional commercial industries.

Concurrently, the market is broadening its scope through rising adoption in wellness, corporate, and healthcare environments, where background audio is deployed to improve patient comfort and employee productivity rather than solely driving sales. Industrial facilities and corporate offices are incorporating audio environments to enhance workplace satisfaction, effectively diversifying the customer base for background music providers beyond the conventional retail and hospitality focus. As noted in PPL's 'Annual Review 2024' published in June 2025, the licensing sector for offices and factories experienced revenue growth of 8% in 2024, proving that there is tangible uptake of music solutions within these non-traditional professional settings.

Market Challenge

The complex nature of copyright compliance and the fragmentation of rights management across various jurisdictions represent major hurdles to the growth of the Global Background Music Market. Commercial organizations encounter significant administrative difficulties when trying to maneuver through the intricate web of licensing requirements needed for legal audio playback. This operational friction leads to increased costs and challenges in resource allocation, as businesses are often required to negotiate with numerous collection societies or rights holders to ensure comprehensive coverage. As a result, this complexity frequently discourages potential clients, leading them to choose silence or unlicensed alternatives over professional background music services, which ultimately reduces the size of the addressable market.

This hesitation to participate in formal licensing structures is especially evident among smaller businesses that lack dedicated legal teams. Although the economic potential of this sector is significant, it remains constrained by these structural barriers. According to the International Federation of the Phonographic Industry (IFPI), global revenue from performance rights, covering recorded music use in broadcasting and public venues, totaled US$2.9 billion in 2024. While this figure illustrates substantial existing demand, the challenges associated with achieving compliance restrict the conversion of many commercial spaces into paying subscribers, effectively limiting revenue potential for both rights holders and providers.

Market Trends

The market is being fundamentally transformed by the adoption of AI-driven real-time playlist curation and personalization, shifting background audio from static, pre-set loops to dynamic environments that adjust instantly. Algorithms are now capable of analyzing real-time factors-such as weather conditions, time of day, and the density of in-store foot traffic-to modulate energy levels, ensuring the audio remains contextually relevant to the consumer. This technological evolution is increasingly necessary given the vast volume of available content, which makes manual curation inefficient for large-scale operations. As highlighted in Luminate's 'Midyear Music Report 2025' from July 2025, global on-demand audio streams rose by 10.3% to hit 2.5 trillion in the first half of the year, emphasizing the extensive catalog depth that businesses must manage through intelligent, automated solutions.

At the same time, the rise of royalty-free business models and direct licensing is disrupting traditional rights management by providing a simplified alternative to the fragmented systems of performance rights organizations. By offering a single-source license that encompasses all necessary copyrights, these platforms effectively circumvent the legal opacity and administrative friction that often discourage enterprise adoption. This model is gaining significant commercial traction as companies look to lower operational costs linked to multi-jurisdictional licensing while mitigating compliance risks. According to the 'Annual Report 2024' from Epidemic Sound in April 2025, the company saw a 29% increase in revenue to $181.6 million, illustrating the rapid adoption of these streamlined, rights-inclusive frameworks within the global business landscape.

Key Market Players

Mood Media, LLC
Sirius XM Radio Inc.
Soundtrack Your Brand
PlayNetwork, Inc.
Cloud Cover Media, Inc.
TouchTunes Music Company, LLC
Qsic, Inc.
Imagesound Ltd
CustomChannels.net, LLC
Rockbot, Inc.

Report Scope

In this report, the Global Background Music Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Background Music Market, By Delivery Model

Streaming Services
Pre-recorded Music Libraries
Custom Music Composition

Background Music Market, By Licensing Type

Public Performance Rights
Mood & Genre Specific Licensing

Background Music Market, By End-User Industry

Retail Stores
Hospitality Industry
Gyms & Fitness Centers
Offices & Workplaces
Others

Background Music Market, By Technology Platform

Standalone Music Players
Software Applications
Mobile Apps

Background Music Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Background Music Market.

Available Customizations:

Global Background Music Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Background Music Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Delivery Model (Streaming Services, Pre-recorded Music Libraries, Custom Music Composition)
- 5.2.2. By Licensing Type (Public Performance Rights, Mood & Genre Specific Licensing)
- 5.2.3. By End-User Industry (Retail Stores, Hospitality Industry, Gyms & Fitness Centers, Offices & Workplaces, Others)
- 5.2.4. By Technology Platform (Standalone Music Players, Software Applications, Mobile Apps)
- 5.2.5. By Region
- 5.2.6. By Company (2025)
5.3. Market Map

6. North America Background Music Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Delivery Model
- 6.2.2. By Licensing Type
- 6.2.3. By End-User Industry
- 6.2.4. By Technology Platform
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Background Music Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Delivery Model
    - 6.3.1.2.2. By Licensing Type
    - 6.3.1.2.3. By End-User Industry
    - 6.3.1.2.4. By Technology Platform
- 6.3.2. Canada Background Music Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Delivery Model
    - 6.3.2.2.2. By Licensing Type
    - 6.3.2.2.3. By End-User Industry
    - 6.3.2.2.4. By Technology Platform
- 6.3.3. Mexico Background Music Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Delivery Model
    - 6.3.3.2.2. By Licensing Type
    - 6.3.3.2.3. By End-User Industry
    - 6.3.3.2.4. By Technology Platform

7. Europe Background Music Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Delivery Model
- 7.2.2. By Licensing Type
- 7.2.3. By End-User Industry
- 7.2.4. By Technology Platform
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Background Music Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Delivery Model
    - 7.3.1.2.2. By Licensing Type
    - 7.3.1.2.3. By End-User Industry
    - 7.3.1.2.4. By Technology Platform
- 7.3.2. France Background Music Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Delivery Model
    - 7.3.2.2.2. By Licensing Type
    - 7.3.2.2.3. By End-User Industry
    - 7.3.2.2.4. By Technology Platform
- 7.3.3. United Kingdom Background Music Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Delivery Model
    - 7.3.3.2.2. By Licensing Type
    - 7.3.3.2.3. By End-User Industry
    - 7.3.3.2.4. By Technology Platform
- 7.3.4. Italy Background Music Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Delivery Model
    - 7.3.4.2.2. By Licensing Type
    - 7.3.4.2.3. By End-User Industry
    - 7.3.4.2.4. By Technology Platform
- 7.3.5. Spain Background Music Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Delivery Model
    - 7.3.5.2.2. By Licensing Type
    - 7.3.5.2.3. By End-User Industry
    - 7.3.5.2.4. By Technology Platform

8. Asia Pacific Background Music Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Delivery Model
- 8.2.2. By Licensing Type
- 8.2.3. By End-User Industry
- 8.2.4. By Technology Platform
- 8.2.5. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Background Music Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Delivery Model
    - 8.3.1.2.2. By Licensing Type
    - 8.3.1.2.3. By End-User Industry
    - 8.3.1.2.4. By Technology Platform
- 8.3.2. India Background Music Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Delivery Model
    - 8.3.2.2.2. By Licensing Type
    - 8.3.2.2.3. By End-User Industry
    - 8.3.2.2.4. By Technology Platform
- 8.3.3. Japan Background Music Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Delivery Model
    - 8.3.3.2.2. By Licensing Type
    - 8.3.3.2.3. By End-User Industry
    - 8.3.3.2.4. By Technology Platform
- 8.3.4. South Korea Background Music Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Delivery Model
    - 8.3.4.2.2. By Licensing Type
    - 8.3.4.2.3. By End-User Industry
    - 8.3.4.2.4. By Technology Platform
- 8.3.5. Australia Background Music Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Delivery Model
    - 8.3.5.2.2. By Licensing Type
    - 8.3.5.2.3. By End-User Industry
    - 8.3.5.2.4. By Technology Platform

9. Middle East & Africa Background Music Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Delivery Model
- 9.2.2. By Licensing Type
- 9.2.3. By End-User Industry
- 9.2.4. By Technology Platform
- 9.2.5. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Background Music Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Delivery Model
    - 9.3.1.2.2. By Licensing Type
    - 9.3.1.2.3. By End-User Industry
    - 9.3.1.2.4. By Technology Platform
- 9.3.2. UAE Background Music Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Delivery Model
    - 9.3.2.2.2. By Licensing Type
    - 9.3.2.2.3. By End-User Industry
    - 9.3.2.2.4. By Technology Platform
- 9.3.3. South Africa Background Music Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Delivery Model
    - 9.3.3.2.2. By Licensing Type
    - 9.3.3.2.3. By End-User Industry
    - 9.3.3.2.4. By Technology Platform

10. South America Background Music Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Delivery Model
- 10.2.2. By Licensing Type
- 10.2.3. By End-User Industry
- 10.2.4. By Technology Platform
- 10.2.5. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Background Music Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Delivery Model
    - 10.3.1.2.2. By Licensing Type
    - 10.3.1.2.3. By End-User Industry
    - 10.3.1.2.4. By Technology Platform
- 10.3.2. Colombia Background Music Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Delivery Model
    - 10.3.2.2.2. By Licensing Type
    - 10.3.2.2.3. By End-User Industry
    - 10.3.2.2.4. By Technology Platform
- 10.3.3. Argentina Background Music Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Delivery Model
    - 10.3.3.2.2. By Licensing Type
    - 10.3.3.2.3. By End-User Industry
    - 10.3.3.2.4. By Technology Platform

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Background Music Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Mood Media, LLC
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Sirius XM Radio Inc.
15.3. Soundtrack Your Brand
15.4. PlayNetwork, Inc.
15.5. Cloud Cover Media, Inc.
15.6. TouchTunes Music Company, LLC
15.7. Qsic, Inc.
15.8. Imagesound Ltd
15.9. CustomChannels.net, LLC
15.10. Rockbot, Inc.