Craft Soda Market- Global Industry Size, Share, Trends, Competition Forecast and Opportunities, Segmented By Product Type, By Packaging, By Distribution Channel, 2021-2031F

Description

The global craft soda market is projected to expand significantly, from USD 799.01 million in 2025 to USD 1141.78 million by 2031, achieving a compound annual growth rate (CAGR) of 6.13%. This specialized segment of carbonated soft drinks is characterized by small-batch production, natural ingredients, cane sugar, and unique artisanal flavors. The market's growth is largely fueled by consumers seeking healthier, clean-label beverages and a preference for premium, authentic, high-quality experiences over mass-produced options. This wellness focus is evident across the broader industry; for instance, UNESDA Soft Drinks Europe reported a 12.4% reduction in average added sugars in EU and UK soft drinks between 2019 and 2025.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 799.01 Million
Market Size 2031	USD 1141.78 Million
CAGR 2026-2031	6.13%
Fastest Growing Segment	Natural
Largest Market	North America

Despite this growth, the market encounters substantial hurdles in distribution and scalability. Independent craft soda producers often struggle to gain shelf space in major retail environments, which are heavily influenced by larger, established beverage companies. This restricted access to wider markets impedes smaller brands' ability to reach a broader consumer base and effectively compete against entrenched competitors in terms of pricing and product availability.

Market Driver

The global craft soda market is primarily driven by escalating consumer demand for natural, clean-label ingredients and a growing preference for low-sugar, functional alternatives. Consumers are increasingly abandoning high-fructose corn syrup beverages in favor of "modern sodas" that deliver digestive advantages and authentic flavors without the added calories. This heightened health consciousness has led functional brands to significant financial success, exemplified by prebiotic soda brand Poppi's over $500 million in sales in 2024, as reported by Forbes in March 2025. The maturation of this segment has also prompted substantial industry consolidation, with PepsiCo acquiring Poppi for US$1.65 billion in March 2025 to secure a position in this rapidly expanding vertical, according to BNN Bloomberg.

Concurrently, the growth of the premium cocktail and mixer market is further boosting the category as the hospitality sector embraces premiumization. Upscale establishments are increasingly replacing conventional dispensing options with artisanal, glass-bottled craft sodas that enhance premium spirits, reflecting a desire for more refined drinking experiences. This trend has created a stable revenue stream for premium mixer brands, especially in North America, with Fever-Tree reporting a 12% revenue increase in its US division in its FY24 preliminary results (London Stock Exchange RNS, March 2025), driven by its premium tonic and ginger beer categories.

Market Challenge

Significant restrictions on the global craft soda market, particularly for independent manufacturers, stem from severe distribution and scalability challenges that limit their revenue potential. Smaller brands face considerable entry barriers in major retail chains, where large multinational conglomerates exert strong control over shelf space. Established companies utilize their superior economies of scale and well-established distributor networks to marginalize smaller competitors, effectively confining craft brands to low-volume, local markets. This reduced visibility in high-traffic retail settings directly hinders consumer adoption and overall market momentum, as products remain physically out of reach for a wider potential customer base.

Moreover, independent operators find it increasingly difficult to manage the capital-intensive requirements of scaling distribution amid economic instability. The manufacturing sector's business confidence plummeted to -60% in Q3 2025, according to the Food & Drink Federation, due to rising production costs and regulatory pressures. This financial burden severely restricts small craft soda producers from funding the necessary logistical enhancements and slotting fees needed for widespread market availability, thus reinforcing the market dominance of traditional soft drink companies and impeding the collective growth of the craft segment.

Market Trends

The global craft soda market is undergoing a significant transformation driven by the expansion into exotic and botanical flavor profiles, as producers innovate beyond conventional formulations to provide sophisticated and complex taste experiences. Brands are increasingly incorporating ingredients such as yuzu, hibiscus, and chili into beverages to appeal to adult consumers seeking novelty and premium quality. This diversification is crucial for attracting new customers, given that unique taste combinations have emerged as the foremost differentiator in a highly competitive market. A Keurig Dr Pepper report from June 2025, 'State of Beverages 2025 Trend Report', indicates that 59% of Americans consider new flavor innovations the primary reason for trying a new beverage, outweighing factors like low-sugar claims or functional benefits.

Concurrently, the market is observing a pronounced move towards premiumization through vintage and sustainable packaging, where environmental accountability acts as a core brand distinction. Manufacturers are adopting endlessly recyclable materials like glass and aluminum to support the circular economy, while simultaneously boosting shelf appeal with artisanal, retro-inspired designs that warrant higher price points. This dedication to sustainability is instigating concrete operational shifts throughout the supply chain. For instance, the Ardagh Group's '2024 Sustainability Report' (September 2025) highlights that its beverage cans now consist of an average of 78% recycled aluminum, thereby aiding the craft soda industry's strong commitment to circularity and reduced carbon footprints.

Key Market Players

Reed's, Inc.
PepsiCo, Inc.
The Coca-Cola Company
Boylan Bottling Co.
SIPP Eco Beverage Co., Inc.
Crooked Beverage Co.
Appalachian Brewing Co.
The Original Craft Soda Company
Wild Poppy Company
Fentimans Ltd.

Report Scope

In this report, the Global Craft Soda Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Craft Soda Market, By Product Type

Natural
Organic

Craft Soda Market, By Packaging

Bottles
Cans
Others

Craft Soda Market, By Distribution Channel

Supermarket/Hypermarket
Food Services and Drinking Places
Convenience Stores
Online
Other

Craft Soda Market, By Region

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Craft Soda Market.

Available Customizations:

Global Craft Soda Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Craft Soda Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product Type (Natural & Organic)
- 5.2.2. By Packaging (Bottles, Cans, Others)
- 5.2.3. By Distribution Channel (Supermarket/Hypermarket, Food Services and Drinking Places, Convenience Stores, Online, other (Direct Sales, Counter Shops & Modern Grocery))
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Craft Soda Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By Packaging
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Craft Soda Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product Type
    - 6.3.1.2.2. By Packaging
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Craft Soda Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product Type
    - 6.3.2.2.2. By Packaging
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Craft Soda Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product Type
    - 6.3.3.2.2. By Packaging
    - 6.3.3.2.3. By Distribution Channel

7. Europe Craft Soda Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Packaging
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Craft Soda Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product Type
    - 7.3.1.2.2. By Packaging
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Craft Soda Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product Type
    - 7.3.2.2.2. By Packaging
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Craft Soda Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product Type
    - 7.3.3.2.2. By Packaging
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Craft Soda Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product Type
    - 7.3.4.2.2. By Packaging
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Craft Soda Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product Type
    - 7.3.5.2.2. By Packaging
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Craft Soda Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Packaging
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Craft Soda Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product Type
    - 8.3.1.2.2. By Packaging
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Craft Soda Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product Type
    - 8.3.2.2.2. By Packaging
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Craft Soda Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product Type
    - 8.3.3.2.2. By Packaging
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Craft Soda Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product Type
    - 8.3.4.2.2. By Packaging
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Craft Soda Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product Type
    - 8.3.5.2.2. By Packaging
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Craft Soda Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Packaging
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Craft Soda Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product Type
    - 9.3.1.2.2. By Packaging
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Craft Soda Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product Type
    - 9.3.2.2.2. By Packaging
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Craft Soda Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product Type
    - 9.3.3.2.2. By Packaging
    - 9.3.3.2.3. By Distribution Channel

10. South America Craft Soda Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Packaging
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Craft Soda Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product Type
    - 10.3.1.2.2. By Packaging
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Craft Soda Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product Type
    - 10.3.2.2.2. By Packaging
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Craft Soda Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product Type
    - 10.3.3.2.2. By Packaging
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Craft Soda Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Reed's, Inc.
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. PepsiCo, Inc.
15.3. The Coca-Cola Company
15.4. Boylan Bottling Co.
15.5. SIPP Eco Beverage Co., Inc.
15.6. Crooked Beverage Co.
15.7. Appalachian Brewing Co.
15.8. The Original Craft Soda Company
15.9. Wild Poppy Company
15.10. Fentimans Ltd.