Hair Care Market: Current Analysis and Forecast (2022-2028)

Global Hair Care Market is expected to grow at a significant rate of around 4% during the forecast period. Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp and to a lesser extent facial, pubic, and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. In addition, hair care products come under the category of cosmetics and personal care products. Hair care products assist men and women in maintaining the health and cleanliness of their hair while also protecting it from injuries. Moreover, the range of products available in the market for various applications depends on the type of hair. In recent years, the demand for hair care has risen dramatically due to the rising awareness among consumers of their hygiene, and lifestyle. For instance, in October 2021, Lov'n Ur Hair launched an all-natural hair growth system that promotes growth, health, education, and long-lasting results. For individuals who anticipate positive returns from careful investments, a hair care system experience.

Amway Corporation, L'Oreal S.A., Henkel, Procter & Gamble Co., Unilever plc, Kao Corporation, Oriflame Holding AG, Revlon Inc., Avon Products Inc., and Johnson & Johnson are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report:

"Amongst product type, shampoo category to witness robust CAGR during the forecast period"

Based on product type, the market is segmented into shampoo, hair colorant, conditioner, hair styling product, and hair oil. The shampoo category is to witness higher CAGR during the forecast period owing to its different hair enrichment content, which includes vitamins, botanical extracts, minerals, oils, and other ingredients that assist stimulate hair growth from the scalp follicles. The changing consumer perception toward organic products, coupled with the growing utilization of environmentally sustainable products, has fueled the demand for naturally derived products. In addition, with the use of shampoos consumers can remove the unwanted buildup without shedding hair or sebum. Furthermore, the entry of global players into emerging markets adds to the growth of the market. For instance, Atulya, the highly acclaimed brand of Beacon Bio Life Sciences Private Limited, has launched its new Veg Keratin and Wheat Protein range of products, which includes hair shampoo, hair conditioner, hair oil, and hair mask.

"Amongst distribution channels, the supermarkets/retail stores to hold a significant share in the market in 2020"

On the basis of distribution channel, the market is categorized into supermarkets/retail stores, salons, e-commerce, pharmacies, specialty stores, and others. Among these, the supermarkets/retail stores to hold a significant share in the market in 2020. This is mainly due to the availability of a wide range of goods under a single roof, eliminating the need to browse in multiple stores. Similarly, the consumers' ability to physically see the item reduces the chance of purchasing counterfeit goods. In addition, supermarkets/ retail stores are working as the biggest distribution channel due to changes in living standards and shifts in consumers' buying behavior.

"Asia-Pacific to hold a significant share in the market"

In 2020, Asia-Pacific is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the rising awareness about personal hygiene and well-being along with the gradually increasing disposable income levels and standards of living. Furthermore, hair care has always been a top priority for both men and women. Over 30% of men and around 22% of women, globally, prioritize hair care over skin, face, and physique. In addition, the countries like China, South Korea, Japan, and others are showing rapid progress due to which consumers in these regions experience extreme air pollution will lead to the cleaning of hair. Also, major players in the market continue to invest in launching new products for hair care. For instance, Adon Hair Care Clinic, an India-based hair transplant firm, launched Growdense Hair Serum in July 2021, which is FDA-approved and developed for hair and scalp care. This serum treats hair loss problems without any side effects and helps in hair regrowth.

Reasons to buy this report:

The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

The report presents a quick review of overall industry performance at one glance.

The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments.

Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

The study comprehensively covers the market across different segments.

Deep dive regional level analysis of the industry.

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