Portable Air Purifier Market: Current Analysis and Forecast (2021-2027)

The global portable air purifier market is expected to register a CAGR of around ~10% over the period of 2021-2027. The portable air purifier is an effective strategy to improve indoor air quality (IAQ) in homes, offices, restaurants, or other enclosed spaces. According to the EPA, there are two basic types of technology that portable air cleaners use to remove particulate matter from the air. Some portable air cleaners use fibrous media air filters to capture particles and some portable air cleaners use electricity to make particles in the air adhere to plates or other surfaces. Also, some portable air purifiers offer ultraviolet germicidal irradiation (UVGI), a technology that uses ultraviolet (UV) light to damage microorganisms such as bacteria and viruses, making them non-infectious. One of the biggest perks of portable air purifiers is their simplicity in setup, daily usage, and maintenance. One can easily plug and play air purifiers and place them in spaces needing protection. Therefore, these factors are fueling the market for portable air purifiers. In 2020, Camfil launched the CamCleaner CC500 which functions as both a portable air purifier or ducted negative air system for creating isolation areas.

Honeywell International Inc., IQAir, Koninklijke Philips N.V., Unilever PLC., Samsung Electronics Co., Ltd., LG Electronics Inc., Panasonic Corporation, Whirlpool Corporation, Daikin Industries Ltd., Carrier Global Corporation. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report:

"Amongst techniques, high-efficiency particulate air (HEPA) category accounted for the significant share in the market in 2020"

Based on technique, the market is divided into high-efficiency particulate air (HEPA), activated carbon, electrostatic precipitators, and others. Currently, HEPA technology-based filters are widely used in portable air purifiers and are likely to grow at an influential rate during the forecast period. This is mainly due to their extreme effectiveness in trapping airborne particles, including pollen, dirt, smoke, and bio-contaminants. The high quality and reliability of HEPA filters to remove airborne particles are likely to boost product penetration in the global market.

"Amongst applications, residential is expected to witness significant CAGR during the forecast period"

Based on application, the market is segmented into the residential, commercial, and industrial sectors. The residential sector held a significant market share in 2020, owing to strict and supporting government policies to promote a green economy and increasing urbanization. According to the United States Environmental Protection Agency (EPA), indoor air can be five times as polluted as outdoor air. Over 3.8 million people a year die prematurely from illness attributable to the household air pollution caused by the inefficient use of solid fuels and kerosene for cooking.

"Amongst distribution channels, supermarkets & hypermarkets are expected to witness significant CAGR during the forecast period"

Based on distribution channels, the market is segmented into supermarkets & hypermarkets, online stores, convenience stores, and others. The supermarkets & hypermarkets segment dominated the market and is expected to maintain its dominance throughout the forecast period. This is attributed to the availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings.

"Asia-Pacific to witness significant growth during the forecast period"

The portable air purifier market in the Asia Pacific is expected to grow on account of increasing air pollution in the densely populated Asia-Pacific region. Air pollution has become a major challenge with poisonous effects on the environment, public health, and agricultural crop yields. However, these issues are creating multiple opportunities for the portable air purifier market. As per UN Environment program, 70% of air pollution-related death occur in the Asia Pacific. Air pollution is the most pressing environmental health crisis in the world. It is responsible for more than 6.5 million deaths annually. The region is home to the most polluted cities in the world due to increasing industrialization. In 2019, the total carbon dioxide emission in the Asia Pacific was about 17,269.5 million tons (MT), which was higher than the region released in 2018, 16,863.3 MT. The increase in carbon dioxide emission in the region reflects the fact that the region is dependent on the usage of coal, crude oil, and natural for various purposes which when burnt releases carbon dioxide and other harmful gases into the atmosphere.

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Deep dive regional level analysis of the industry.

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