Prenatal Vitamin Supplements Market: Current Analysis and Forecast (2022-2028)

The global prenatal vitamin supplements market is expected to grow at a significant rate of around 7% during the forecast period. Prenatal vitamins are supplements made for pregnant women to give their bodies the vitamins and minerals needed for a healthy pregnancy. The demand for vitamin supplements increases during pregnancy because the female body goes through various hormonal and physiological changes and requires proper nutrition during the period. Furthermore, the vitamins are also necessary for fetal growth and essential for the development of various organs, and deficiency of certain vitamins can hamper fetal growth. Thus, the demand for prenatal vitamin supplements increases.

Factors such as the stressful and sedentary lifestyle of pregnant women which has led to increase in the deficiency of minerals and vitamins among them are driving the market growth. Apart from this, the improper nutrition of baby, surge in birth defects, and rising awareness regarding the benefits of prenatal vitamins will also have a positive impact on the market's growth.

Biotics Research Corporation, Church & Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report:

"Amongst product, capsules category to witness higher CAGR during the forecast period"

Based on the product, the market has been categorized into capsules, powder, and gummy. Among them, the capsules segment is expected to have significant growth in the market. The capsules category is expected to witness a higher CAGR during the forecast period. This is mainly due to the advantages offered by the capsules such as the higher absorption in the body, fast action, and longer shelf life. Furthermore, the frequent product launch of the capsule in prenatal vitamin supplements is also an important factor for segmental growth. For instance, in April 2022, Ovaterra by Fertility Nutraceuticals, a reproductive health company, announced the launch of new prenatal vitamin supplement capsules named Advanced Prenatal.

"Amongst distribution channel, online channels to hold a significant share in the market in 2020"

Based on the distribution channel, the market has been categorized into online channels, pharmacies, and supermarkets. Among these, online channels to hold a significant share in the market in 2020. The rapidly rising number of quick commerce platforms also increases the market size of online pharmacies. Furthermore, increasing investment in online pharmacies is also an important factor that is responsible for the segmental growth in the market.

"APAC to hold a significant share in the market"

For a better understanding of the market adoption of the Prenatal Vitamin Supplements industry, the market is analyzed based on its worldwide presence in the countries such as North America (United States, Canada, and the Rest of North America), Europe (Germany, France, Italy, Spain, United Kingdom and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of APAC), and Rest of World. In 2020, APAC held a significant share of the global prenatal vitamin supplements market. This is mainly attributed to the presence of a large population and the increasing government efforts for the availability of better treatment for pregnant women and childcare. For instance, the initiatives like Janani Suraksha Yojana (JSY) and Janani Shishu Suraksha Karyakaram (JSSK) launched by the Government of India provides provide financial and medical support to all pregnant women including women belonging to economically weaker sections during their pregnancy and delivery in Government hospitals.

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The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

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Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

The study comprehensively covers the market across different segments.

Deep dive regional level analysis of the industry.

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