Move to Earn Fitness Apps Market: Current Analysis and Forecast (2022-2028)

Global Move to Earn Fitness Apps Market is expected to grow at a significant rate of around 18.3% during the forecast period. Move to earn fitness apps is an ideal combination of GameFi and Fitness Apps that incentivizes a more healthy, active lifestyle with token rewards. In this, participants join a program organized by an M2E platform or sync personal fitness trackers with any participating app. The surge in the working population with busy lifestyle and therefore less time to pay attention to health and fitness, and the associated increase in the incidence of stress, anxiety, and depression are expected to drive the move to earn fitness apps market during the forecast period. Apart from this, governments all around the world are working on a variety of initiatives. Mobile network providers see a possible investment opportunity in fitness apps because of the growing popularity of smartphones and the public's heightened awareness of fitness.

Fit mint, Evidation, Healthy Wage, Sweat coin, Diet Bet, Map My Fitness, Vitality, Charity Miles, Higi, and Win walk are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report:

"Amongst platform, iOS category to hold a significant share in the market in 2020"

Based on platform, the market is segmented into iOS, android, and others. The iOS segment held the maximum share in the market. The huge adoption of iOS devices is propelling the market growth during the forecast period. For instance, active Apple device users increased from 1.4 billion in the first fiscal quarter of 2019 to 1.5 billion in the first fiscal quarter of 2020, according to Apple, Inc. The fitness apps designed for iOS devices can provide fitness coaching, activity tracking, streaming workout classes, inspiration & motivational videos for workouts, guided meditations, stretching, and others. Some of the major fitness apps designed for the iOS platform for iPhone, iPad, and Apple Watch include Centr, 7 Minute Workout, MyFitnessPal, Sworkit, Freeletics, Keelo, JEFIT, Strava, and PEAR.

"Amongst device, the wearable device to witness higher CAGR during the forecast period"

On the basis of device, the market is segmented into smartphones, tablets, and wearable devices. The wearable devices is anticipated to grow with high CAGR during the forecast period due to the growing adoption of wearable devices for maintaining fitness and healthy lifestyle. According to Pew Research Center, 2019, approximately 21% of individuals in the U.S. use a wearable device. The adoption of wearable devices, similar to most digital technologies, varies according to socioeconomic factors such as income, education, and occupation. The same study showed that 31% of individuals from the household income group of USD 75,000 or above per year use wearable fitness devices, which significantly drops down to 12% of users from the household income group of USD 30,000 or less per year. High adoption of wearable devices by people in the U.S. is expected to drive the market over the forecast period.

"North America to hold a significant share in the market"

In 2020, North America held a significant share of the global move to earn fitness apps market. Several factors, including surge in the prevalence of lifestyle-related disorders, increasing awareness among individuals regarding preventive healthcare, and the rise in research and development of move to earn fitness apps are driving the growth of the market in the region. Apart from this, the rise in the adoption of smartphones, presence of key players, surge in geriatric population, and technological advancements are also driving the growth of the market during the forecast period.

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Deep dive regional level analysis of the industry.

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