Sexual Wellness Market: Current Analysis and Forecast (2022-2028)

Global Sexual Wellness Market is expected to grow at a significant rate of around 5.6% during the forecast period. Sexual wellness is a state of sexual well-being, it may be said that they are feeling fulfilled on the physical, emotional, and social levels in relation to their sexual needs and desires. The accessibility of sexual wellness goods helps to advance the goals of increasing physical enjoyment and improving safety during sexual activity as well as lowering the chance of obtaining dangerous illnesses like HIV and other STDs. In addition, the rising consumer awareness of sexual wellness products. In addition, various health agencies and central governments undertaking their own efforts to improve women's health in disadvantaged countries further contribute to the growth structure of the market. For instance, in 2021, Healthy Native Youth announced a sexual health program for American Indian and Alaska Native (AI/AN) youth. Moreover, Sexual awareness and well-being initiatives like this, along with crowdfunding campaigns, will boost the growth of the global sexual well-being market. Thus, the growing focus and investment of key stakeholders in the research and development of technologically advanced ATVs is further expected to support market growth.

Reckitt Benckiser Group PLC, Kessel Medintim GmbH, Church and Dwight Co., Inc., Hot Octopuss Limited, TENGA Co., Ltd., Karex Berhad, Bijoux Indiscrets, Adam & Eve Stores, California Exotic Novelties, LLC, Doc Johnson Enterprises are some of the key players in the market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with hi-tech and innovative products/technologies.

Insights Presented in the Report:

"Amongst product, sex toys category to witness higher CAGR during the forecast period"

Based on product, the market is segmented into sex toys, condoms, sexual lubricants, lingerie, and others. The sex toys category is to witness a significant CAGR during the forecast period owing to the growing usage and sales of sex toys. Sex toys can help relieve menopausal issues such vaginal atrophy, vaginal pain, and vaginismus. Menopause night sweats and increased sleep were two unanticipated benefits of sex toy use, according to studies on menopausal women. For instance, in September 2020, FUN FACTORY GmbH launched SUNDAZE. And is the first toy from the brand-new category PULSE VIBE.

"Amongst sales channels, the online retailers to hold a significant share in the market in 2020"

On the basis of sales channels, the market is categorized into wholesalers/distributors, online retailers, specialty stores, supermarkets/ hypermarkets, and others. Among these, online retailers to hold a significant share of the market in 2020. This is mainly due to the online condom sales are rising as a result of a lack of variety and unwillingness to buy them in person. In addition, People spend more money when purchasing condoms online than they do in-store since it's easier and more convenient than making a shop purchase. Condoms can cost up to 58% more in retail than online for a three-pack.

"North America to hold a significant share in the market"

In 2020, North America held a significant share of the global sexual wellness market. The expansion of the sexual wellness market is anticipated to be driven by rising spending power and rising standards of living in developing economies over the forecast period. Moreover, The growing trend of having several sex partners and changing lifestyles has a favorable impact on the condom business in the United States. As a result, the usage of condoms for contraception and STI/HIV prevention has increased. Sex education, ethnicity, and sexual orientation are some of the major variables that affect condom use among Americans between the ages of 15 and 44 in the United States.

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The study includes market sizing and forecasting analysis validated by authenticated key industry experts.

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Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry.

The study comprehensively covers the market across different segments.

Deep dive regional level analysis of the industry.

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