Multichannel Analytics Market: Current Analysis and Forecast (2022-2028)

Multichannel analytics is the practice of taking information from various customer channels such as radio, television, internet, and print and combining this information in a software environment to enable comprehensive reporting and analysis. With multi-channel analytics, businesses can see why people buy or convert. For example, it often shows the percentage of conversions that are based on or supported by social media messages.

The Multichannel Analytics Market is expected to grow at a strong CAGR of around 22% during the forecast period owing to the increasing adoption of analytical solutions among industries. Moreover, the growing adoption of multichannel marketing for customer engagement and the rising trend of online shopping due to a large coverage of the internet is further contributing to the growth of the market. In addition, the rising adoption of social media is also helping the market to grow at a strong growth rate. For instance, according to Nasdaq, Inc.; approximately 4.6 billion people worldwide were connected to social media in 2022, up from 3.9 billion in 2020.

Based on component, the market is bifurcated into solutions and services. Amongst these, the solutions segment catered to a significant share of the market in 2020. This is due to the benefits associated with multi-channel analytics solutions such as larger reach, boosted engagement, brand promotion, and streamlined customer journeys are further contributing to the growth of the market for multichannel analytics solutions

By application, the market is divided into customer retention & acquisition, cross-selling & up-selling, customer experience management, campaign management, and others. Among these, the campaign management segment captured a commendable share of the multichannel analytics market in 2020. Multichannel campaign management enables companies to define, orchestrate and communicate offers to customers across websites, mobile, social, direct mail, call centers, and email

On the basis of industry, the market is segmented into information & communication technology, banking & financial services, manufacturing, retail & e-commerce, and others. The retail & e-commerce industry held a major share of the multichannel analytics market in 2020 and is expected to grow at a substantial CAGR during the forecasted period due to the rising online shopping trends owing to widespread internet connectivity. Moreover, increasing integration of machine learning, artificial intelligence, and data analytics with e-commerce is further contributing to the growth of this segment

For a better understanding of the market adoption of the multichannel analytics industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is expected to grow at a substantial CAGR during the forecast period owing to the increasing adoption of multichannel analytics solutions amongst the businesses in the region to manage marketing campaigns and the need to manage customers across various channels. Multichannel analytics offers an easier way for businesses to grow their customer base, attract more customers around the world, and generate more revenue. Moreover, multichannel analytics is not limited to online marketplaces, but also includes social media platforms with integrated purchases, corporate websites selling their products, and even physical stores

Some of the major players operating in the multichannel analytics market include Adobe; Google; IBM; Oracle; SAS Institute Inc.; Salesforce, Inc.; Micro Focus; NICE; SAP SE; and Ebiquity plc.