Automotive Acoustic Materials Market: Current Analysis and Forecast (2022-2028)

Automotive acoustic materials are specially designed materials used in the automotive industry to reduce noise, vibration, and harshness (NVH) in vehicles. These materials are designed to absorb,dampen, or block noise and vibrations from the engine, road, and wind to provide a quiet and comfortable cabin environment for passengers. The market is driven by the increasing demand for quieter and more comfortable vehicles, as well as the growing focus on environmental regulations. Additionally, the increasing adoption of advanced driver assistance systems (ADAS) and infotainment systems is also expected to drive the demand for automotive acoustic materials.

The Automotive Acoustic Materials Market is expected to grow at a steady rate of around 5% owing to the growing demand for electric and hybrid vehicles, which require additional acoustic materials to reduce noise levels. Key players operating in the global automotive acoustic materials market include 3M Company, BASF SE, Dow Chemical Company, Henkel AG & Co. KGaA, Huntsman Corporation, and W. L. Gore & Associates, Inc. These companies are focusing on developing new and innovative products to meet the evolving needs of the automotive industry. For instance,In 2022 3M India has recently introduced MuPhony, a made-in-India Acoustic Insulation product. MuPhony focuses on reducing NVH (noise, vibrations, and harshness) levels inside the car cabin.

Based on material type, the market is segmented into fibreglass, PVC, polyurethane, polypropylene, abs (acrylonitrile butadiene styrene), and others. The polyurethane segment has the highest market share in the automotive acoustic materials market in 2021 due to its excellent sound absorption and vibration-damping properties, as well as its versatility and ease of processing. Polyurethane materials can be moulded into different shapes and sizes, making them suitable for a wide range of automotive applications, from interior trim components to engine bay insulation. Additionally, polyurethane materials can withstand high temperatures and exposure to various chemicals and fluids, making them durable and long-lasting.

On the basis of vehicle type, the market is categorized into light commercial vehicle, heavy commercial vehicle, and passenger vehicle. The passenger vehicle category has the largest market share. Passenger vehicles have higher sales volumes than other types of vehicles such as commercial or off-road vehicles, which is one reason why the passenger vehicle segment has the highest market share in the automotive acoustic materials market. Additionally, passenger vehicles often prioritize comfort and a quiet ride for passengers, leading to a higher demand for acoustic materials to reduce noise and vibration inside the vehicle. For instance, In 2021 Passenger vehicle sales in India increased by 7.2% year-on-year in December on the back of steady component supplies and consumer demand.

Based on application, the market is segmented into underbody & engine bay acoustics, interior cabin acoustics, exterior acoustics, and trunk panel acoustics. Interior cabin acoustics have the highest market share of the automotive acoustic materials market because they are essential in providing a comfortable and quiet driving experience. With the increasing demand for more sophisticated and quieter vehicles, automakers are using more acoustic materials in the cabin to reduce noise, vibration, and harshness. Additionally, the growth of electric and hybrid vehicles has increased the need for improved acoustics in the cabin to mask out unwanted noises from the powertrain.

For a better understanding of the market adoption of the Automotive acoustic materials industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia-Pacific region holds the highest market share in the automotive acoustic market due to several factors such as the growing demand for quieter vehicles, increasing vehicle production and sales, rising disposable incomes, and government initiatives to reduce noise pollution. Additionally, the presence of major automotive manufacturers in the region and their focus on developing advanced acoustic solutions to improve the overall driving experience has further contributed to the growth of the market. Furthermore, the growing middle-class population in the Asia-Pacific region has led to an increase in demand for luxury cars, which require high-quality acoustic solutions to provide a comfortable and quiet ride. The automotive acoustic market has witnessed significant advancements in technology, such as the development of advanced noise reduction materials, active noise control systems, and enhanced audio systems, which have further driven the demand for these solutions. For instance, In 2021 Israel-based Silentium, a tech innovation company specialising in creating personal in-car sound environments is ramping up the global rollout of its Active Road Noise Cancellation (ARNC) technology. It has been selected by global automotive supplier Hyundai Mobis as its preferred ARNC software provider.

Some of the major players operating in the market include: BASF SE, DOW, 3M, Covestro AG, HUNTSMAN, Henkel Adhesives Technologies India Private Limited, DuPont., TORAY INDUSTRIES, INC., LyondellBasell Industries Holdings B.V., and Sika AG.