Cat Litter Market: Current Analysis and Forecast (2022-2028)

Cat litter is an absorbent material, often in a granular form that is used to line a receptacle in which a domestic cat can urinate and defecate indoors. Cat litter is considered as one of the major necessities for a cat owner other than cat food.

The cat litter market is expected to grow at a steady rate of around 4%. The increase in number of the population of pet cats and the increase in the number of multi-cat households are the key drivers associated with cat litter. The self-cleaning cat litter helps to maintain the cat's hygiene, despite the time constraints of the cat's owner. Moreover, the weather strongly impacts litter purchases, with sales increasing during the rainy and winter seasons. Due to adverse weather conditions, cat owners do not allow their cats to go outside, which eventually leds to increase in demand for cat litter.

On the basis of product type, the market is segmented into clumping and non-clumping. Clumping category segment captures the robust share in the market. It is able to eliminate cat pee and excrement without having to empty the litter box is the key convenience offered by the respective category which in turn gaining popularity among large number of consumers.

On the basis of raw material, the market is categorized into clay and silica. Clay segment dominates the market with the significant share. Increase in usage of clay in the creation of cat litter products, owing to its high absorbency and solid-formation qualities drives the segment's expansion. Furthermore, they are less expensive than other materials, making it as a first priority for middle-income and multi-cat homes.

Based on distribution channel, the cat litter is categorized into pet stores, e-commerce, hypermarkets and other. Hypermarkets category held the significant share as consumers nowadays are heavily inclined toward a one-stop shopping experience. Large number of consumers prefer to buy cat litter products from mass merchandisers and supermarkets, such as Walmart, due to their easy availability and extensive presence on such platforms.

For a better understanding of the market adoption of the cat litter industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to hold a significant position due to the increase in number of cat owners in the region. Consumers are willing to spend more on their pets, which is driving the market in the region. As per Amazon.com, the online retail of pet care products in Mexico was valued at USD 0.48 million in 2020, up 14.3% from the previous year.

Some of the major players operating in the market include: Mars, Nestle, Church & Dwight Co Inc., The Clorox Company, Dr. Elsey's, Oil-Dri Corporation of America, Pestell Pet Products, Zolux, Cat Litter Company, Pettex Limited.