Automotive Power Steering Motor Market: Current Analysis and Forecast (2022-2030)

A power steering is a device that is installed on a motor vehicle, it helps the drivers to steer the vehicle by reducing the effort required for turning the steering wheel making it easier to turn or maneuver the vehicle at lower speeds. Hydraulic pumps or electric motors are used for adding energy to the steering mechanism, so the driver has to provide less effort to turn the wheels when driving at a particular speed and reduces the physical effort required to turn the wheels when the vehicle is stopped or moving slowly. Hydraulic power steering systems use hydraulic pumps to multiply the force applied to the steering wheel input, whereas electric power steering uses the electric motor to assist the driver of the vehicle.

The automotive power steering motor market is expected to grow at a strong CAGR of around 6% during the forecast period owing to the rise in demand for personal mobility as well as commercial vehicles worldwide. Furthermore, in emerging markets, the rise in demand is because of the reasons like rapid urbanization, rising earnings, and availability of easy financing because of the digitization of banking and financial sectors and in developed economies trend like premiumization and shift towards electrification are at play, which can also be seen in the sales data of vehicles. For instance, as per the report published by the Society of Motor Manufacturers and Traders (SMMT), U.K., on March 2023, Britain's new car market rises 26.2% in February, posting the seventh consecutive month of growth, battery electric vehicles deliveries rise 18.2%, with all plug-in cars taking almost a quarter market share wherein Plug-in uptake set to near half a million units in 2023.

Based on power steering type, the market is segmented into hydraulic power steering, electric-powered hydraulic steering, and electric power steering. Out of all the other segments, the electric powered steering held the significant market share in 2021 owing to the benefits that it possesses over other types of power steering, electronic power steering is more direct and accurate, this type of power steering is more efficient as compared to hydraulic power steering as it does not have any kind of working fluid hence there will be no loss to viscosity, also most of the components of the electric power steering are lightweight and compact hence it has a smaller form factor, it is customizable, by just pushing the button the driver can adjust the feedback and the input from the steering wheels hence aids In having different driving modes, also there is no pump which is taking power from the engine as so happens in the hydraulic power steering hence further increasing the efficiency and the power of the engine. The electric-powered steering has been beneficial for car manufacturers also, thus gaining interest of manufacturers. For instance, Chevrolet has seen a 2.5% increase in fuel economy since switching to electronic steering due to the lack of parasitic wastage from the engine that earlier use to happen as to run the hydraulic pump of the hydraulic power steering.

Based on product type, the market is segmented into column assist type(C-EPS), pinion assist type(P-EPS), direct drive type(D-EPS), and rack assist type(R-EPS). Out of all this, the P-EPS held a significant market share in 2021, owing to the benefits such as compact design, taking less space in the vehicle, less weight, and high efficiency, which helps increase the mileage or EV range of the vehicle. Additionally, it provides steering and stability performance according to the vehicle's speed. Furthermore, P-EPS also provides some added benefits such as it has an excellent steering feel with high rigidity and superior dynamic performance, also offers excellent safety, and comfort, and production of less noise and vibration.

Based on vehicle type, the market is bifurcated into passenger vehicles and commercial vehicles. Both segments are growing at a significant CAGR, but passenger vehicles hold the larger market share amongst the two owing to the rise in demand for small and mid-sized vehicles due to increased requirements for mobility as more number younger population and women are joining the workforce, also after COVID-19 people are giving preferences to own personal mobility rather than using the public mode of transportations. Additionally, the increasing adoption of EVs among consumers is further contributing to the growth of this segment. For instance, as per EV volumes, Global EV sales continued to strengthen. A total of 10.5 million new BEVs and PHEVs were delivered during 2022, an increase of +55 % compared to 2021.

For a better understanding of the market adoption of the automotive power steering motor, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The automotive power steering motor market in the Asia Pacific region held the largest market share and is expected to maintain its growth throughout the forecast period. Owing to rising per capita GDP, improving the standard of living, and increasing discretionary income, which is driving the consumption of the countries and is also reflected in the sales data posted by the companies in these regions as well. For instance, China EV sales have increased by another +82 % year-on-year in 2022. BYD (a Chinese EV cars manufacturing company) more than tripled sales to 1.85 million units, making it the number one in the global sales ranking, if their 944 500 PHEV sales are included. Whereas Tesla sold 1.35 million units of BEVs in the Chinese market in the year 2022

Some of the major players operating in the market include: Robert Bosch GmbH, DENSO CORPORATION, HELLA GmbH & Co. KGaA, Mitsubishi Electric Corporation, Nexteer Automotive, MAHLE GmbH, ZF Friedrichshafen AG, Nidec Industrial Solutions, Schaeffler AG, and HL Mando Corp.