SMS Firewall Market: Current Analysis and Forecast (2022-2030)

An SMS firewall is a security solution that helps protect mobile networks from unwanted text messages or SMS-based attacks. The firewall is typically installed at the network operator's end, and it filters all incoming SMS traffic, allowing only authorized messages to pass through. The SMS firewall market has seen significant development and growth over the past few years. With the increase in the use of mobile devices and SMS communication, the demand for SMS firewall solutions has also increased. For instance, according to the BroadbandSearch percentage of global mobile traffic increased from 6% to 56% from 2016-2021 respectively.

The SMS Firewall Market is expected to grow at a steady rate of around 9% owing to the increasing mobile network security threats. Many countries have implemented regulations requiring telecom service providers to ensure the security of their networks and protect users' privacy. SMS firewalls help service providers comply with these regulations. Moreover, the increasing use of cloud-based SMS firewall solutions is also driving the market. As cloud-based SMS firewall solutions offer several benefits, including scalability, cost-effectiveness, and ease of management. As a result, more and more organizations are adopting cloud-based SMS firewall solutions.

Based on component, the market is bifurcated into platforms and services. Among them the platform segment held a considerable share of the market in 2021. The platform segment of the the SMS firewall market is leading because it is critical for clients to choose a platform that best meets their specific requirements in terms of scalability, flexibility, accessibility, control, and security.

Based on type, the market is bifurcated into A2P ( application to person ) and P2A ( person to application ). Among these, the A2P segment will grow with high CAGR during the forecast period. In addition, the A2P SMS market is expected to continue to grow in the coming years, driven by increasing adoption of mobile devices and the growing demand for personalized and targeted communication.

Based on the deployment mode, the market is bifurcated into on-premise and cloud. Among this the on-premise deployment segment held a significant share of the market in 2021. This segment offers more security and privacy to the telecom operators. On-premise deployment is typically preferred by organizations that require a high level of control and customization over their SMS firewall solutions. This may include large enterprises, government organizations, or those with strict regulatory requirements that require a greater degree of security and compliance.

Based on the SMS traffic, the market is bifurcated into national SMS traffic and international SMS traffic. Among them the the interational sms traffic will grow with high CAGR during the forecst period. As SMS is a ubiquitous messaging technology that can be sent and received across mobile networks worldwide. This means that users can send SMS messages to anyone with a mobile phone, regardless of their location or mobile operator.

Based on the end- users the market is segmented into BFSI, Government & public sector , healthcare others. Among these, the BFSI segment held a considerable share of the market in 2021 as this sector deals with sensitive financial information and transactions, making them a prime target for cybercriminals. The use of SMS messages for customer communication and transaction alerts also means that this sector is particularly vulnerable to SMS-based attacks such as phishing, smishing (SMS phishing), and spoofing. For instance, according to a Deloitte Center for Controllership poll: during the past 12 months, 34.5% of polled executives report that their organizations' accounting and financial data were targeted by cyber adversaries.

For a better understanding of the market adoption of the SMS Firewall industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is expected to experience significant growth in the coming years due to the increasing adoption of mobile devices and the growing need for secure SMS messaging. Moreover, factors such as the growing number of cyber threats and the increasing demand for secure messaging services are also expected to drive the growth of the SMS firewall market in North America. Additionally, the increasing adoption of cloud-based SMS firewall solutions is expected to further boost the growth of the market in the region.

Some of the major players operating in the market include: Mobileum, AdaptiveMobile Security, Comviva, Cellusys, Infobip Ltd., BICS, Proofpoint, Sinch, TATA Communications, Monty Mobile.