India Vodka and Gin Market: Current Analysis and Forecast (2022-2030)

Description

The India vodka and gin market refers to the segment of the alcoholic beverage industry focused on the production, distribution, and consumption of vodka within the country. Vodka is a clear and colorless spirit primarily made from grains or potatoes and has gained immense popularity among Indian consumers. And gin is a distilled spirit flavored with botanicals, most notably juniper berries, and has experienced a renaissance in India. The market has witnessed significant growth in recent years, driven by changing lifestyle trends and increasing disposable income. Additionally, the growing influence of Western cultures and the emergence of a young and urban population with a penchant for trendy cocktails have further fueled the demand for vodka in India. Moreover, the influence of global trends, particularly the "gin craze," has transcended borders and piqued the curiosity of Indian consumers, leading to an increasing demand for premium and artisanal gin products.

India vodka and gin is expected to grow at a steady rate of around 7.2% owing to the Increasing urbanization and a growing middle-class population leading to higher disposable income and promoting higher demand for alcoholic beverages, particularly in urban centers. Moreover, alcohol consumption is rising in India because more people enter the legal drinking age, and the consumption of alcohol becomes more socially acceptable which will further drive the growth of the vodka and gin market in India. For instance, in 2020, according to a report by the NFHS-5, Around 1% of women aged 15 drink alcohol, compared to 19% of men in the same age group. This breaks up into 1.6% (rural) and 0.6% (urban) among women, and 19.9% and 16.5% respectively among men.

Based on type, the market is segmented into vodka and gin. The vodka category is to witness higher CAGR during the forecast period owing to the rising urbanization and increasing disposable incomes of the Indian population have led to a shift in consumer preferences towards premium spirits. Moreover, the rising popularity of cocktail culture and the prevalence of mixology in bars and restaurants have further boosted the demand for vodka as a key ingredient in trendy cocktails.

On the basis of the distribution channel, the market is bifurcated into offline distribution channel and online distribution channel. Among these, the offline distribution channel dominated the share of the market in 2022. This is mainly due to the regulatory environment, consumer behavior, trust and reliability, and social and cultural factors. In many states in India, the sale of alcohol online is either heavily regulated or not allowed at all. For example, in Maharashtra, online sales of alcohol are prohibited, while in Delhi, online sales are allowed but are subject to strict regulations. This has led to a greater reliance on offline distribution channels such as liquor shops and bars. Moreover, the offline distribution of alcohol is a significant source of revenue for the states. In the fiscal year 2020-21, the state of Maharashtra collected over 70,000 crore rupees in excise taxes on alcohol, according to government data.

For a better understanding of the market adoption of the Indian vodka and gin industry, the market is analyzed based on its presence in the regions such as North India, East India, West India, and South India. South India is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to South India is being popular tourist destination which is contributing to the growth of the vodka and gin market in India. For instance, as per the National Family Health Survey-5 (2021), the average alcohol consumption of southern India is about 13% which is more than national average of 9.91%. Moreover, the increasing modernization of South Indian society, along with the increasing disposable income of people in the region and there has been a shift in consumer preferences towards premium and high-quality products, and this has led to an increase in demand for premium alcoholic beverages which is driving the demand for the vodka and gin market in India.

Some of the major players operating in the market include: Bombay Spirits Company LTD; Diageo plc; Nao Spirits & Beverages Pvt Ltd; Radico khaitan Limited; Bacardi Limited; Beam Suntory, Inc.; Allied Blenders and Distillers Private Limited; United Brewries; Carlsberg Breweries A/S; Anheuser-Busch InBev.

Product Code: UMCG212027

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the India Vodka and Gin Market
2.2. Research Methodology of the India Vodka and Gin Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 CONSUMER BEHAVIOR ANALYSIS

5.1. Consumer Awareness
5.2. Attitude
5.3. Usage Tracking Studies

6 VODKA AND GIN TRADE PRACTICE TREND AMID COVID-19

6.1. Pre-Covid
6.2. On-Covid
6.3. Post-Covid

7 INDIA VODKA AND GIN MARKET REVENUE, BY VOLUME, 2022-2030F

8 MARKET INSIGHTS BY PRODUCT

8.1. Vodka
8.2. Gin

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. Offline Distribution Channel
- 9.1.1. On-Trade
  - 9.1.1.1. Bars
  - 9.1.1.2. Restaurants
  - 9.1.1.3. Clubs
  - 9.1.1.4. Hotels
- 9.1.2. Off-Trade
  - 9.1.2.1. Hypermarkets
  - 9.1.2.2. Supermarkets
  - 9.1.2.3. Convenience Stores
9.2. Online Distribution Channel

10 VODKA AND GIN MARKET BY REGION, 2022-2030F

10.1. North India
10.2. South India
10.3. East India
10.4. West India

11 NORTH INDIA VODKA AND GIN MARKET REVENUE, BY VOLUME, 2022-2030F

12 NORTH INDIA MARKET INSIGHTS BY PRODUCT

12.1. Vodka
12.2. Gin

13 NORTH INDIA MARKET INSIGHTS BY DISTRIBUTION CHANNEL

13.1. Offline Distribution Channel
- 13.1.1. On-Trade
  - 13.1.1.1. Bars
  - 13.1.1.2. Restaurants
  - 13.1.1.3. Clubs
  - 13.1.1.4. Hotels
- 13.1.2. Off-Trade
  - 13.1.2.1. Hypermarkets
  - 13.1.2.2. Supermarkets
  - 13.1.2.3. Convenience Stores
13.2. Online Distribution Channel

14 NORTH INDIA MARKET INSIGHTS BY ZONE

14.1. Uttar Pradesh
14.2. Delhi NCR
14.3. Punjab
14.4. Others

15 EAST INDIA VODKA AND GIN MARKET REVENUE, BY VOLUME, 2022-2030F

16 EAST INDIA MARKET INSIGHTS BY PRODUCT

16.1. Vodka
16.2. Gin

17 EAST INDIA MARKET INSIGHTS BY DISTRIBUTION CHANNEL

17.1. Offline Distribution Channel
- 17.1.1. On-Trade
  - 17.1.1.1. Bars
  - 17.1.1.2. Restaurants
  - 17.1.1.3. Clubs
  - 17.1.1.4. Hotels
- 17.1.2. Off-Trade
  - 17.1.2.1. Hypermarkets
  - 17.1.2.2. Supermarkets
  - 17.1.2.3. Convenience Stores
17.2. Online Distribution Channel

18 EAST INDIA MARKET INSIGHTS BY ZONE

18.1. West Bengal
18.2. Chhattisgarh
18.3. Assam
18.4. Others

19 WEST INDIA VODKA AND GIN MARKET REVENUE, BY VOLUME, 2022-2030F

20 WEST INDIA MARKET INSIGHTS BY PRODUCT

20.1. Vodka
20.2. Gin

21 WEST INDIA MARKET INSIGHTS BY DISTRIBUTION CHANNEL

21.1. Offline Distribution Channel
- 21.1.1. On-Trade
  - 21.1.1.1. Bars
  - 21.1.1.2. Restaurants
  - 21.1.1.3. Clubs
  - 21.1.1.4. Hotels
- 21.1.2. Off-Trade
  - 21.1.2.1. Hypermarkets
  - 21.1.2.2. Supermarkets
  - 21.1.2.3. Convenience Stores
21.2. Online Distribution Channel

22 WEST INDIA MARKET INSIGHTS BY ZONE

22.1. Maharashtra
22.2. Madhya Pradesh
22.3. Rajasthan
22.4. Others

23 SOUTH INDIA VODKA AND GIN MARKET REVENUE, BY VOLUME, 2022-2030F

24 SOUTH INDIA MARKET INSIGHTS BY PRODUCT

24.1. Vodka
24.2. Gin

25 SOUTH INDIA MARKET INSIGHTS BY DISTRIBUTION CHANNEL

25.1. Offline Distribution Channel
- 25.1.1. On-Trade
  - 25.1.1.1. Bars
  - 25.1.1.2. Restaurants
  - 25.1.1.3. Clubs
  - 25.1.1.4. Hotels
- 25.1.2. Off-Trade
  - 25.1.2.1. Hypermarkets
  - 25.1.2.2. Supermarkets
  - 25.1.2.3. Convenience Stores
25.2. Online Distribution Channel

26 SOUTH INDIA MARKET INSIGHTS BY ZONE

26.1. Tamil Nadu
26.2. Telangana
26.3. Andhra Pradesh
26.4. Others

27 VODKA AND GIN CONSUMPTION ON THE BASIS OF FESTIVAL

27.1. Corporate & Private Events
27.2. HoReCa (Hotels, Restaurants, Catering)

28 LEADING AND TRAILING BRANDS OF VODKA AND GIN, BY REGION

28.1. North India
28.2. South India
28.3. East India
28.4. West India

29 INCENTIVES AND SCHEMES FOR NEW BRANDS

29.1. Innovation
29.2. ESG (Environment, Social, and Governance)
29.3. CSR (Corporate Social Responsibility)

30 LEGAL & REGULATORY FRAMEWORK

31 COMPETITIVE SCENARIO

31.1. Porters Fiver Forces Analysis
- 31.1.1. Bargaining power of Supplier
- 31.1.2. Bargaining power of Buyer
- 31.1.3. Industry Rivalry
- 31.1.4. Availability of Substitute
- 31.1.5. Threat of new Entrants
31.2. Competitive Landscape
- 31.2.1. Company Shares, By Revenue
  - 31.2.1.1. By Price
  - 31.2.1.2. By Volume
  - 31.2.1.3. By Point of Sale

32 KEY STRATEGIC IMPERATIVES FOR CUSTOMER ACQUISITION

33 COMPANY PROFILED

33.1. Bombay Spirits Company LTD
33.2. Diageo plc
33.3. Nao Spirits & Beverages Pvt Ltd
33.4. Radico khaitan Limited
33.5. Bacardi Limited
33.6. Beam Suntory, Inc.
33.7. Allied Blenders and Distillers Private Limited
33.8. United Brewries
33.9. Carlsberg Breweries A/S
33.10. Anheuser-Busch InBev