Beauty Tool Market: Current Analysis and Forecast (2022-2030)

Beauty Tool are the tools used for enhancing one's beauty. There are many different types of beauty tools that are available, each with its own specific purpose and function. These tools are used for enhancing skin, hair, and other parts of the body. Some of the beauty tools include makeup brushes, hair dryers, curling irons, eyelash curlers, nose hair trimmers, and many others. Additionally, Beauty tools are used to achieve a wide range of looks, from a natural and effortless appearance to a more polished and glamorous look. They can also be used to address specific beauty concerns, such as frizzy hair, uneven skin tone, or sparse eyebrows.

The Beauty Tool Market is expected to grow at a steady rate of around 5% owing to the increasing technological advancement in beauty tools. Major companies in the market are launching varieties of beauty tool with technologically advanced features. For instance, in Apr 2023, STYLPRO launched three new electrical beauty products such as the Fabulous Firmer Neck and Face Smoother, Hot Lash Heated Eyelash Curler, and Bags Be Gone Heated Eye Wand.

Based on product, the market is segmented into skin & personal care, hair care, and others. The skin & personal care category is expected to grow with a significant CAGR during the forecast period. This is owing to the increasing consciousness among people about appearance and taking steps to improve their skin and overall well-being. Also, the availability of a variety of skin tools helps to exfoliate, cleanse, and hydrate the skin, leaving it looking brighter and more radiant. Additionally, the growing demand for skincare and personal care products that are gentle and effective. People are looking for products that contain natural ingredients and are free from harsh chemicals, which can irritate the skin and cause damage over time. Thus, such factors are increasing the demand for skin & personal care products in the market.

Based on gender, the market is bifurcated into male and female. Among these, the female gender is expected to grow with a significant CAGR during the forecast period. This is mainly due to growing awareness of the importance of self-care and the increasing number of women taking steps to improve their appearance and overall well-being. Moreover, many beauty tools are specifically designed for women to cater to their unique skin concerns and preferences such as there are many facial cleansing brushes and microdermabrasion machines that are designed to target specific skin issues, such as acne or aging. Thus, due to these reasons, the demand for female products is increasing which in turn is increasing the market for beauty tools.

Based on distribution channel, the market is bifurcated into offline and online. Among these, the offline is expected to grow with a significant CAGR during the forecast period. This is mainly due to the easily available products in stores such as supermarkets, hypermarkets, retail stores, and others. Also, people prefer to see and touch the products before buying them. Offline channels also offer the opportunity for brands to connect with their customers on a more personal level. This helps to build brand loyalty and drive sales, as customers are tending to continue purchasing products from brands that they trust and enjoy interacting with.

Based on end-user, the beauty tool market has been classified into personal and professional. The professional category is expected to grow with a significant CAGR during the forecast period. This is mainly due to the rising Influencer marketing which means social media influencers have a significant influence on consumer behavior, and they may promote professional beauty tools to their followers, leading to an increase in demand. Also, with increased consumer spending with the economy recovering from the pandemic, consumers may have more disposable income to spend on beauty products and tools. Thus, such factors are responsible for the growth of the market across the globe.

For a better understanding of the market adoption of the Beauty Tool industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, Rest of Asia-Pacific), Rest of World. North America is anticipated to grow at a substantial CAGR during the forecast period. This is mainly due to the increasing demand for natural and eco-friendly products, rising awareness of personal grooming, higher disposable income, and the influence of social media are some of the factors increasing the market demand for beauty tools in the market. The growing demand for sales is due to soaring consumer interest in technologically driven tools with advanced materials. Furthermore, the rapidly increasing popularity of the beauty industry is one of the factors impacting the beauty & cosmetic market which in turn is increasing the market of beauty tools in the region. Also, major players in the market continue to launch new products with technologically advanced features. For instance, in Aug 2020, Selena Gomez's Rare Beauty launched the First Line of Beauty Products in the U.S., Canada, and Mexico Exclusively at Sephora. The products are Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in 48 shades to suit all skin tones.

Some of the major players operating in the market include: The Estee Lauder Companies, Procter & Gamble, AVON PRODUCTS, L'Oreal, Revlon, Natura&Co, Edgewell Personal Care, PPI Beauty, ETUDE CORPORATION, LVMH.