Automotive Side Window Sunshades Market: Current Analysis and Forecast (2022-2030)

Automotive side window sunshades are used as protective shields to keep the sun from reaching the interiors and reduce the inner temperature of the car. Though the glass of the car windows does block most of the UV lights from the sun but is unable to block the visible lights that get trapped inside, heating up the interiors, which is where sunshades become an important piece of accessory and do the job very effectively.

The automotive side window sunshade market is expected to grow at a strong CAGR of around 15% during the forecast period owing to the increasing demand for car accessories with the rising passenger cars demand. Furthermore, window sunshades are one of those rare products that are a necessity during summer times and in year-long hot humid tropical countries and are cheap at the same time with humongous product benefits, simply by lowering the inner temperature and direct exposure from the sun protects the car as well as the passenger of the car from excessive heat and its multiple damaging effects to both, either when the vehicle is parked or while driving in the sun, thus making it a widely used mass market product. For instance, on June 2020, the international journal of engineering research and Technology (IJERT) released a report that states that temperatures inside a confined car can reach very high levels in a very short period of time in the summer months, where when outdoor temperatures are 80 degrees Fahrenheit (F), temperatures can reach 123 degrees F inside the car after just one hour. Additionally, because of sunshades, cooling the AC becomes very quick and effective in summer, increasing convenience, and reducing fuel and maintenance costs.

Based on type, the market is segmented into Magnetic car sunshades, Car roller sunshades, Suction cup sunshades, Static cling sunshades, Retractable sunshades, and Custom fit sunshades. Out of all, the magnetic car sunshades are the most widely used and hold a significant market share owing to the fact that it wholly covers the window, there is no gap between the window and the sunshade as is the case with the suction cup sunshade hence making it more efficient which can significantly reduce sun glare and harmful UV rays, and keeps the interior of the car relatively cooler more effectively hence saves on gas by putting less pressure on the AC of the car during summers.

Based on material, the market is segmented into nylon, polyester, fabric, and metal. Out of all, nylon and polyester material sunshades holds a significant market share owing to the fact that car shade materials must be reflective and should not absorb heat, it must be heat resistant as it has to work under high-stress environment and remain durable, it should be lightweight, and offers protection from harmful UV rays and glare as well and materials like Nylon and Polyester becomes an ideal choice fulfilling all the above requirements of an effective car window sunshades.

Based on the vehicle type, the market is segmented into hatchback, sedan, SUV, trucks, and minivans. The SUV segment is going to grow at the highest CAGR during the forecasted period because of the benefits offered by the SUVs such as greater manoeuvrability, more luxury, larger space, multiple drive train options and off-road capabilities. Furthermore improving economic activity globally led to rising employment and earnings hence increasing disposable income in the hands of people and this is also reflected in the sales data of the SUVs. For instance, according to the international energy agency(IEA), In 2022, SUVs accounted for about 46% of global car sales, with the majority growth coming in the United States, India, and Europe furthermore from over 400 electric cars models available on the global market in 2022, out of which almost 55% were SUVs which is a significant rise from 40% four years ago.

For a better understanding of the market adoption of automotive side window sunshades, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, India, Japan, Australia, Rest of Asia-Pacific), Rest of World. The automotive side window sunshade market in the Asia Pacific region will grow at a significant CAGR during the forecast period simply because these are topical regions with year-long hot and humid weather conditions and harsh summers. Furthermore, the rising per capita GDP of the countries in the Asia Pacific, improving standard of living, and increasing discretionary income are driving consumption in these countries. Additionally, the demand for passenger vehicles is also increasing due to the high workforce moving to the cities and rapid urbanization with increased government infrastructure spending taking place in these regions which is further boosting the demand for sunshades. For instance, on April 2023, Global Times reported, China boosted its infrastructure investment in the first quarter of 2023 by almost 10% yoy to USD 1.03 trillion in order to boost its economic growth, it has launched more than 10,000 projects throughout the country infrastructure.

Some of the major players operating in the market include: STE; Creative-Shades Industrial Co., Ltd; POYA-TECH CO., LTD; Eclipse SunShades., LTD; SNAPSHADES; KK Motors Inc; Groovy Shades (M) Sdn. Bhd; Dash Designs; AstroAI; and MACAUTO INDUSTRIAL CO., LTD.