Home-Use Beauty Devices Market: Current Analysis and Forecast (2023-2030)

Home-use beauty devices are small electronic devices that can be used in the comfort of one's home to improve the appearance of skin, hair, and other body parts. They often use various technologies such as LED lights, radiofrequency, or ultrasound to provide various treatments, such as skin rejuvenation, hair growth, and body contouring. Some common examples of home-use beauty devices include LED face masks, hair straighteners, and body fat reduction devices. Moreover, the increasing consumer awareness of the importance of self-care and beauty drives the growth of the market.

The Home-Use Beauty Devices Market is expected to grow at a strong CAGR of 25.6% during the forecast period (2023-2030). This is mainly due to the stringent government regulations coupled with the growing focus of major stakeholders in the beauty industry to adopt to make beauty products more sustainable with no side effects and eco-friendlier. Major beauty companies are investing heavily in their products due to rising appearance consciousness, awareness of beauty devices, the growing geriatric population, and the rising incidence of skin illnesses. For instance, in January 2020, L'Oreal launched Perso, an AI-powered at-home system that represents the ultimate in beauty personalization. A First-Of-Its-Kind, 3-in-1 Device For Personalized At-Home Skincare And Cosmetics

Based on type, the market is classified into hair removal, cleansing, acne treatment, light-emitting diode (led) therapy and photorejuvenation, oxygen/facial steaming, hair growth, and others. Amongst types, the hair removal category accounted for a significant share of the market. This is mainly due to the presence of a wide range of products and the advent of novel and improved methods that are quick, painless, and more effective procedures such as laser hair removal treatment. Thus, as these devices have no side effects and no risk of burning, their demand is increasing across the globe.

Based on technology, the market is categorized into laser/ light, vibration, RF energy, nano-iconic, microneedling, and electroporation. Among these, laser/light is expected to witness the highest CAGR during the forecast period. The laser/light technology is used for reducing the inflammation and redness associated with rosacea and acne while maintaining the area unaffected by these infections unharmed. Furthermore, laser light tools boost the production of fibroblasts, which results in an increase in the volume of collagen. This in due course makes the skin fresher, younger-looking, and stronger, thereby boosting the overall look.

Based on end users, the market is categorized into beauty salons, specialty stores, online channels, and others. Among these, beauty salons are expected to witness the highest CAGR during the forecast period. Beauty salons are widely used for hairdressing, make-up, and beauty treatments carried out professionally. Furthermore, the adoption of beauty salons is increasing owing to the rising demand for wellness solutions to reduce stress from the hectic lifestyle.

For a better understanding of the market adoption of the home-use beauty industry, the market is analyzed based on its worldwide presence in the countries such as North America (US, Canada, and the Rest of North America); Europe (Germany, UK, France, Italy, Spain, and Rest of Europe); Asia-Pacific (China, Japan, India, Australia, Rest of Asia-Pacific), and Rest of World. North America is expected to witness a significant CAGR during the forecast period on account of the growing various beauty devices and skin treatment activities in countries like the U.S. and Canada. As per the American Academy of Dermatology, in 2022, It is estimated that 197,700 new cases of melanoma, 97,920 noninvasive (in situ), and 99,780 invasive, will be diagnosed in the U.S. The endorsement by Hollywood stars also significantly contributed to the considerable growth of the state in the U.S. beauty devices market. The home care monitoring and diagnostics industry owing to the presence of well-established market players and frequent product launches in the region. Furthermore, many medical and aesthetic device companies are headquartered in the region, which is now focusing on beauty devices that can be easily used at home.

Some of the major players operating in the market include: Nu Skin Enterprises Inc.; TRIA BEAUTY; Koninklijke Philips N.V.; NuFACE, L'Oreal S.A.; Procter & Gamble, Silkn.com, www.photomedex.com; Candela Corporation; MTG Co., Ltd.