Air Purifier Market: Current Analysis and Forecast (2023-2030)

Using air purifiers, which filter the air and remove infectious or polluting particles like dust or pollen for home or industrial purposes, helps maintain excellent air quality while reducing the spread of dangerous substances. Numerous ailments, such as respiratory issues or neurological issues, brought on by air pollution can be avoided with the usage of air purifiers. In addition to helping those with allergies and asthma, air purifiers can also be used to clear a space of the odor of cigarettes. A wide range of sectors use air purifiers, including those that produce chemicals, food and beverages, fuel, printing, and power plants. Due to the possibility that some of the gases and airborne particles emitted could be dangerous to workers and have a significant negative impact on the environment if not regulated, air purifiers are necessary for the industry's air monitoring and cleaning. By removing odor, smoke, and airborne dust particles from the air, air purifiers are also used in homes to enhance the quality of indoor air.

The Air Purifier Market is expected to grow at a skyrocket rate of around 9% owing to the growing pollution rates in urban areas coupled with the increasing prevalence of airborne diseases contributing to the high demand for air purifier in the market. Moreover, rising disposable income, improved standard of living, and increased health consciousness are the other key factors expected to propel the growth of the industry. The surge in the adoption of air pollution control equipment, specifically in developing nations anticipated to prosper the demand for air purifiers in the coming years. Growing industrialization, strict environmental protection laws, and awareness of controlling pollution are the significant factors projected to influence positively market growth. For instance, in 2020, the Association of Home Appliance Manufacturers (AHAM) established the Clean Air Delivery Rate (CADR), which is a standard used to measure the effectiveness of air purifiers, thereby enabling consumers to compare the performance of air purifiers in eliminating dust, pollen, and tobacco smoke.

Based on filtration technology, the market is segmented into high-efficiency particulate air(HEPA), activated carbon, electrostatic precipitators, and others. Amongst them, the HEPA technology category is expected to offer rewarding opportunities for the growth and expansion of the market during the forecast period. This is mainly owing to the ability of HEPA filters to capture big airborne particles such as smoke, pollen, dust, and bio-contaminants. Recommended for healthcare institutions and household usage due to its effective results in removing airborne dirt particles. With the support of these filters, gases & odors from cooking, mold, chemicals, pets, and smoke are absorbed. For instance, in January 2021, Energy Efficiency Services Ltd. (EESL), a joint venture between Power Finance Corporation Ltd., NTPC Ltd., Power Grid Corp. of India Ltd., and REC Ltd., developed an air purification technique that filters out pathogens, including the novel coronavirus, from indoor spaces.

Based on type, the market is bifurcated into portable and in-duct. Among them, the portable category is anticipated to witness the highest CAGR during the forecast period. Owing to the preference of consumers towards buying air purifiers, while comparing the quality and features of the products. Accessibility and maintenance of these purifiers would also offer lucrative opportunities for the growth of the air purifiers market during the period forecast. For instance, in August 2023, Electrolux launched its new range of air purifiers at a starting price of USD 252.77. The new air purifiers are equipped with filters that claim to neutralize up to 99.99% of airborne bacteria and viruses. The three categories of air purifiers are differentiated based on design, airflow, and features.

Based on application, the market is divided into residential, commercial, and industrial. Among them, the commercial segment held the maximum market share and is expected to maintain its position during the period of forecast. This is mainly owing to the factor that it helps in better maintenance of indoor air quality resulting in the high demand from hotels, education institutes, healthcare institutes, offices, malls, movie theatres, etc. For instance, in December 2022, LG Electronics Indonesia announced the launch of a series of indoor air treatment products for residential and commercial end users.

For a better understanding of the market adoption of the air purifier industry, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, Rest of North America), Europe (Germany, The U.K., France, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia-Pacific holds the major market share in the Air Purifier market and is anticipated to grow at a substantial CAGR during the forecast period. The major reason for the growth and expansion of the air purifier market is rising pollution in the region. The rise in industrialization has led to increased production activities due to which harmful pollutants, smoke, and dust particles get settled in the ecosystem, which ultimately causes airborne diseases such as stroke, ischaemic heart disease, chronic obstructive pulmonary disease (COPD), and lung cancer. Furthermore, advancements in filter technology also propelled the market growth for air purifiers in the region.

Some of the major players operating in the market include: Honeywell International Inc., IQAir, Koninklijke Philips N.V., Blueair, SAMSUNG, LG Electronics, Panasonic Holdings Corporation, Whirlpool, DAIKIN INDUSTRIES Ltd., and Carrier.