MENA Organic Food Market: Current Analysis and Forecast (2023-2030)

Organic food refers to agricultural products grown and produced without the use of synthetic pesticides, fertilizers, genetically modified organisms (GMOs), antibiotics, or growth hormones. Instead, organic farming relies on natural processes, such as crop rotation, composting, and biological pest control, to maintain soil fertility, control pests, and promote biodiversity.

The MENA Organic Food Market is expected to grow at a strong CAGR of 11% during the forecast period (2023-2030). Rising concerns about the environment and health issues and health benefits associated with organic foods are mainly driving the MENA food. In addition, increasing average household annual spending on food, increase in chronic disease, greater accessibility of these products through small to medium scale retailers, changing lifestyle, implementation of initiatives to encourage farmers to switch to organic farming, and rise in number of organic food manufacturers are driving the growth of the market. In 2023, A major global event to promote the organic food sector was opened in the Saudi capital Riyadh, expected to attract global investments in promoting and marketing investments in agriculture and organic products in the country.

Based on the product type, the market is segmented into fruits and vegetables, meats and poultry, dairy products, frozen and processed food, and others. Fruits and vegetables segment held a significant share of the market in 2022. The growing adoption of fruits and vegetables in the organic food market is driven by increasing consumer awareness and demand for healthier and more environmentally friendly food options. Consumers are becoming more conscious of the potential health risks associated with pesticides and chemical residues found in conventionally grown produce. As a result, they are turning to organic fruits and vegetables, perceiving them as safer and more nutritious choices. Additionally, heightened concerns about sustainability and environmental impact have led consumers to support organic farming practices that prioritize soil health, water conservation, and biodiversity. This shift in consumer preferences has fueled the expansion of the organic fruit and vegetable market, prompting farmers to invest more in organic cultivation methods to meet the rising demand.

Based on the Distribution channel, the market is bifurcated into supermarkets and hypermarkets. The supermarket segment is expected to grow with a significant CAGR during the forecast period (2023-2030). The escalating adoption of organic food in supermarkets reflects a profound shift in consumer preferences toward healthier and more sustainable dietary choices. Supermarkets have responded to the increasing demand for organic products by expanding their organic food offerings. Consumers are seeking organic options due to concerns about potential health risks associated with conventional food production methods, including pesticide residues and artificial additives. Additionally, heightened awareness of environmental sustainability has driven individuals to support farming practices that prioritize soil health, biodiversity, and reduced chemical usage. Supermarkets, recognizing this trend, have devoted more shelf space to organic produce, dairy, meat, and packaged goods, catering to a growing segment of the population looking for organic alternatives. This response reflects a larger movement within the food industry to meet the evolving preferences and values of consumers seeking healthier, environmentally friendly options.

For a better understanding of the market adoption of the non-alcoholic beer, the Middle East market is analyzed based on its worldwide presence in countries such as Saudi Arabia, UAE, Israel, Egypt, and the Rest of MENA. The adoption of used cars in Saudi Arabia has witnessed significant growth in recent years. The growing adoption of organic food in Saudi Arabia reflects a notable shift in consumer behavior driven by increasing health consciousness and a desire for higher quality, sustainable food options. Saudi consumers are becoming more mindful of the potential health benefits associated with organic produce, which is cultivated without synthetic pesticides, GMOs, or chemical fertilizers. Concerns about food safety and environmental sustainability have also contributed to the rising demand for organic products in the region. As a result, there has been a noticeable increase in the availability of organic fruits, vegetables, dairy, and packaged goods in supermarkets and specialized organic stores across Saudi Arabia. Additionally, government initiatives aimed at promoting organic farming practices and sustainable agriculture have further bolstered the growth of the organic food market in the country. This evolving trend reflects a cultural shift towards embracing healthier and more environmentally responsible food choices among Saudi consumers. For instance, Saudi Arabia's Ministry of Environment, Water and Agriculture has launched an initiative to boot investments in organic poultry production and increase the sector's output to 5 percent by 2030.

Some of the major players operating in the market include: Amy's Kitchen, Inc., Danone., General Mills Inc, Hain Celestial Group Inc, United Natural Foods, Inc., Whole Foods Market Inc, Organic Valley, SpartanNash., Dean Foods & SFM LLC.