Two-wheeler TFT Display Market: Current Analysis and Forecast (2023-2030)

A digital display technology known as a two-wheeler TFT (Thin Film Transistor) display is commonly employed in motorcycles, scooters, and other two-wheeled vehicles. This technology incorporates a layer of thin film transistors that regulate each pixel on the screen, resulting in exceptional visual quality with high resolution and dynamic imagery. In comparison to conventional analog displays, TFT displays present numerous benefits such as enhanced color reproduction, broader viewing angles, and quicker response times.

The two-wheeler TFT display market is growing at steady rate of 12.76% in the forecast period owing to supply chain upgrades across India and Southeast Asia. The utilization of TFT instrumentation has traditionally been limited to premium two-wheelers. However, advancements in technology have led to a decline in TFT prices and simplified integration processes, enabling original equipment manufacturers (OEMs) to embrace TFT displays in their mainstream models. This shift has been particularly evident in high-volume markets such as India and Southeast Asia. To facilitate this transition, TFT manufacturers have made systematic investments in regionalizing production and establishing supply partnerships. These efforts have resulted in economies of scale, allowing for cost-effective production and supply of TFT instrumentation. For instance, in May 2023, ION Mobility, a tech and automotive OEM that launched its inaugural "Mobius" M1-S electric motorcycle at the Indonesia Motorcycle Show 2022 last November, today announced that it has selected Sharp as one of its key partners for the advanced 7-inch motorcycle Human-Machine Interface (HMI) that is equipped on its M1-S motorcycle. This display sports more than 200PPI resolution with 1000-nits brightness. Both Sharp and ION teams have collaborated closely since mid-2020 to tightly integrate Sharp's TFT LCD into the rest of ION M1-S HMI to serve as the nexus of all vehicle and ride information. This was achieved by binding Sharp's TFT LCD to a robust automotive-grade cover glass via a custom optical bonding process, in order to deliver the best anti-glare and overhead-sun screen experience befitting of ION M1-S premium product and customer experience.

As a result, Hero MotoCorp has forayed into TFT displays, introducing its first model - Xpulse 200 4V featuring a 5-inch system - in March 2022 at an aggressive mid-range ex-showroom price of ₹ 1.28 lakh in India. This indicates the technology's transition from premium feature to mainstream adoption in price-sensitive developing regions owing to supply-side improvements.

Based on vehicle type, the market is bifurcated into motorcycles and scooters. The motorcycle segment dominated the market in 2022 and is expected to show the same fashion in the forecast period. The major factors contributing for the growth of the segment followed by the better performance and speed. Manufacturers have responded to this growing demand by introducing technologically advanced models with improved features, aesthetics, and safety measures. Additionally, the increasing popularity of motorcycle touring and adventure riding. Many riders are now seeking long-distance travels and off-road experiences, fueling the demand for high displacement bikes that can handle diverse terrains. . As consumers continue to seek adventure and personal freedom, high displacement bikes have become a symbol of prestige and status. For instance, in February 2023, Yamaha Motor Corporation has launched the new RI5 M with new TFT display with smartphone connectivity, day/night modes, parking location, and other essential readouts like the speedometer, odometer, trip meter, fuel level, and gear position indicator. The bike launched with very reasonable price with most premium features which targets the youth and the affordability of bikes with TFT screen has increased in the last couple of years.

Based on display size, the market is bifurcated into less than 6 inch and more than 6 inch. The less than 6-inch segment holds a significant market share in 2022 and is expected to showcase the same trend in the forecast period due to the growing sales of medium and high displacement bikes that comes with most advance features like traction control, ABS, and ABS cornering with TFT screen for rider safety and security. Moreover, these advanced TFT displays are designed to be highly customizable. The ability to tailor the display according to individual needs adds a sense of exclusivity and uniqueness to the biking experience, attracting enthusiasts who value personalization and cutting-edge technologies. These cutting-edge displays have revolutionized the biking experience, offering enhanced functionality, improved riding assistance, and a more immersive interface. One of the key motivations behind the surge in sales of high displacement bikes with less than 6-inch TFT displays is the increasing desire for greater accessibility and convenience. The compact size of these displays strikes a balance between providing relevant information to the rider without overwhelming or distracting them during their journey. Riders can now access critical information such as speed, RPM, gear position, fuel level, and even navigation assistance, all presented in a visually appealing manner.

For a better understanding of the market adoption of the shipbuilding industry, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific), Rest of World. The Asia Pacific Two-wheeler TFT Display market dominated the market and is expected to behave in the same fashion in the forecast period. The growth is primarily driven by increasing population and demand for transportation, technological advancements, and growing urbanization. The Asia Pacific region is the home of 60% of the world's population dominated by China and India. With urban areas becoming densely populated, traffic congestion has become a major issue. Two-wheelers offer a convenient and efficient mode of transportation, especially for short distances, allowing individuals to maneuver through traffic more easily. For instance, in 2023, according to the report by MotorCycles Data, 14.3-million-unit sales in 2022 increase of 9.2% compared to 2021, and during the first nine months 2023 sales have been 11 million (+7.0%) the fastest regional growth in the World.

Some of the major players operating in the market include: Robert Bosch GmbH, Continental AG, Visteon Corporation, Magneti Marelli, Nippon Seiki Co., Ltd., Pricol Limited, Panasonic Automotive Systems, YAZAKI Corporation, Sharp Corporation, and Qualcomm Technologies, Inc.