Embedded Analytics Market: Current Analysis and Forecast (2023-2030)

Embedded analytics refers to the integration of data analysis tools and capabilities within other software applications or platforms. This allows users to access and analyze data without leaving the application they are using. The goal of embedded analytics is to provide insights and enable data-driven decision making directly within the context of business operations.

The Embedded Analytics Market was valued at 35.6 billion in 2022 and is expected to grow at a steady rate of around 14.65% in the forecasted period (2023-2030) owing to the increasing rising number of data-driven companies. Moreover, the embedded analytics market is also being driven by the rising need for users to have more control over their data analysis and visualization tools, with many seeking customizable and self-service options. Additionally, the inclusion of embedded analytics features within apps can potentially lead to new revenue streams or upselling opportunities, further fueling adoption.

Based on solution, the market is bifurcated into software, and services. Among these, the software segment currently leads the embedded analytics market. This is because many companies prefer to use pre-built software solutions that can be easily integrated with their existing systems rather than opting for customized services. Also, these software solutions offer a range of features such as data visualization, reporting, and real-time analytics capabilities that can enhance business decision-making processes.

Based on the deployment, the market is bifurcated into on-premises, and cloud. Among these, the cloud segment currently leads the embedded analytics market based on deployment. More and more organizations are moving towards cloud-based solutions due to benefits such as lower upfront costs, ease of maintenance, automatic updates, and flexibility in scaling up or down as needed. Cloud deployments also enable seamless collaboration across teams located worldwide while providing greater accessibility from remote locations.

Based on the end-user verticals, the market is segmented into BFSI, IT & telecommunication, retail, healthcare, and others. Among these, the BFSI (Banking, Financial Services, and Insurance) sector holds the largest share within the embedded analytics market due to increasing demand for real-time risk management capabilities and enhanced customer engagement experiences.

For a better understanding of the market adoption of Embedded Analytics, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region has been experiencing rapid growth within the embedded analytics space due to factors such as early adoption rates coupled with technological advancements driving innovation along with increased competition among businesses seeking competitive advantages through more informed decision-making processes powered by advanced analytical tools integration into existing systems rather than standalone applications or manual procedures. Furthermore, government initiatives focusing on digital transformation across industries have spurred greater investment towards modernizing legacy infrastructure-resulting in an environment primed for widespread acceptance of next generation analytic offerings like those provided via embedded solutions. These elements combined create fertile ground for continued expansion within this lucrative market segment.

Some of the major players operating in the market include GoodData Corporation.; SAS Institute Inc.; Zoho Corporation Pvt. Ltd.; Amazon Web Services, Inc.; IBM; Oracle; MICROSTRATEGY INCORPORATED.; SAP SE; Microsoft Corporation; TABLEAU SOFTWARE, LLC.