Middle East EdTech Market: Current Analysis and Forecast (2023-2030)

EdTech, short for Educational Technology, refers to the use of technology in education to enhance teaching and learning experiences. It involves the application of various digital tools, software, platforms, and resources to facilitate and support educational practices, both in traditional classroom settings and online learning environments. The goal of EdTech is to promote effective and engaging learning, improve educational outcomes, and provide new opportunities for students and educators.

The Middle East EdTech Market is expected to grow at a strong CAGR of 13.89% during the forecast period (2023-2030). The increasing demand experienced significant investment from both local and international investors. Startups and EdTech companies have been able to secure substantial funding, leading to the development of innovative solutions in e-learning, online tutoring, assessment tools, and more. As per the Arab News, in 2024, The EdTech sector has emerged as one of the top five most-funded sectors in Saudi Arabia. In 2023, the industry saw a total of USD 50 million raised by Saudi-based startups, a 6 percent growth from the year before. Moreover, The demand for online learning options has surged in the Middle East, driven by factors such as increasing mobile and internet usage, working professionals seeking flexible learning options, and the need to bridge gaps in education accessibility.

Based on sector, the market is segmented into pre-k, k-12, higher education, corporate, and lifelong learning. The k-12 held a dominant share of the market in 2022. This is mainly due to the widespread adoption of smart classrooms. Furthermore, the governments of Middle Eastern countries have prioritized education, with K-12 being a critical segment. This emphasis has led to a rising demand for innovative educational solutions. In the past, three years alone, private K-12 in the region has grown three times faster on average than GDP.

Based on the application, the market is segmented into hardware, software, and services. Services are expected to grow with a higher CAGR during the forecast period in (2023-2030). This is mainly due to the offering of a range of support, training, and consultancy services to educational institutions. Additionally, the demand for EdTech services extends to content creation, customization, and localization, reflecting the diverse cultural and linguistic landscape of the Middle East.

Based on the end user, the EdTech market has been classified into D2C, B2B, B2B2C, and P2P. B2B is expected to grow with a higher CAGR during the forecast period (2023-2030). This is mainly due to the rising collaboration between educational technology providers and institutions that enable EdTech companies to adapt solutions that provide to the specific needs of corporations and educational entities. Additionally, B2B engagements contribute to the scalability of EdTech solutions, making them more accessible to a wider audience and accelerating the adoption of technology-driven education across Middle Eastern markets.

For a better understanding of the market adoption of the EdTech industry, the Middle East market is analyzed based on its worldwide presence in countries such as UAE, Saudi Arabia, Egypt, Kuwait, and the Rest of the Middle East. The EdTech market in Saudi Arabia held a significant share in 2022. The EdTech market in UAE has witnessed higher growth of the market during the forecast period (2023-2030). The UAE has established a robust infrastructure and reliable connectivity across the country. The availability of high-speed internet and advanced technology infrastructure has allowed Edtech companies to deliver their services effectively, ensuring accessible and seamless online education. Moreover, the emergence of numerous digital learning platforms and online educational resources drives the growth of the EdTech market. As of June 2022, there were 288 educational technologies companies in the UAE, a number which is expected to quickly rise.

Some of the major players operating in the market include Abwaab, Noon Academy, almentor.net, Baims, Synkers FZ-LLC, Alef Education, AlGooru Holding Inc., Zedny Educational Services SAE, Aanaab platform, Innovera.