MENA Surface Disinfectant Market: Current Analysis and Forecast (2023-2030)

A surface disinfectant is a cleaning agent designed to kill bacteria, viruses, and other microorganisms on surfaces. These types of cleaners typically contain chemicals that are effective at killing germs but should only be used on non-porous surfaces like metal, glass, or plastic. Surface disinfectants are commonly used in hospitals, clinics, and other healthcare settings where infection control is crucial. They can also be used in homes, schools, and offices to keep frequently touched surfaces clean and sanitary. It is essential to follow the instructions on the label carefully when using a surface disinfectant to ensure maximum effectiveness and safety.

The MENA surface disinfectant market was valued at USD 103.11 Million in 2022 and is expected to grow at a strong CAGR of around 24.1% during the forecast period (2023-2030). The Middle East and North Africa (MENA) region have witnessed a notable surge in the adoption of surface disinfectants, reflecting a heightened focus on hygiene and infection control measures. With the emergence of global health challenges and the ongoing COVID-19 pandemic, individuals, businesses, and governments across the MENA region have intensified efforts to mitigate the spread of infectious diseases. As a result, the demand for surface disinfectants has experienced significant growth in various sectors, including healthcare, hospitality, education, and commercial establishments. The MENA region's diverse demographic and economic landscape underscores the importance of robust sanitation protocols to safeguard public health and instill confidence in communities. The increasing adoption of surface disinfectants not only underscores a proactive approach towards preventing illness transmission but also represents a fundamental shift towards prioritizing cleanliness and hygiene.

Based on composition, the surface disinfectant market is segmented into alcohols, chlorine compounds, quaternary ammonium and others. The alcohol segment accounted for a significant market share in 2022. Alcohol segment within the surface disinfectant market due to their effectiveness in killing a broad spectrum of germs and viruses. With rising awareness about the importance of hygiene and sanitation, especially in the wake of global health concerns, consumers and industries increasingly turn to alcohol-based solutions for surface disinfection. Ethyl alcohol, at concentrations of 60%-80%, is a potent virucidal agent inactivating all of the lipophilic viruses (e.g., herpes, vaccinia, and influenza virus) and many hydrophilic viruses (e.g., adenovirus, enterovirus, rhinovirus, and rotaviruses)

Based on type, the market is segmented into trays and liquid, sprays, and wipes. liquids held a significant share of the market in 2022. Liquid disinfectants offer ease of application, allowing users to apply them with sprays, wipes, or as concentrated solutions, adapting to diverse cleaning needs and surface types. Their liquid form ensures thorough coverage and penetration, effectively targeting and eliminating harmful pathogens, including bacteria and viruses. With heightened awareness of infectious diseases and the importance of cleanliness in mitigating their spread, the demand for liquid disinfectants has surged across households, workplaces, healthcare facilities, and public spaces.

Based on end-user, the market is segmented into healthcare facilities, commercial, residential, and others. Food & beverages held a significant share of the market in 2022. Hospitals, as critical healthcare settings, prioritize cleanliness and sanitation to prevent the spread of infections among patients, staff, and visitors. With the emergence of antibiotic-resistant bacteria and highly contagious viruses, such as the COVID-19 pandemic, hospitals recognize the crucial role of surface disinfectants in maintaining a sterile environment. These disinfectants are specifically formulated to meet the stringent standards of healthcare facilities, effectively targeting a wide range of pathogens, including bacteria, viruses, and fungi.

For a better understanding of the market adoption of the surface disinfectant, the Middle East market is analyzed based on its worldwide presence in countries such as Saudi Arabia, UAE, Egypt, Israel, and the Rest of MENA. UAE held the largest share in 2022. The United Arab Emirates (UAE) is experiencing a surge in the adoption of surface disinfectant products driven by increasing awareness of hygiene standards and stringent infection control measures across various sectors. As a regional hub for tourism, trade, and commerce, the UAE places a high priority on maintaining clean and sanitized environments to safeguard public health and safety. With the onset of the COVID-19 pandemic, there has been a heightened demand for surface disinfection solutions in healthcare facilities, hospitality venues, educational institutions, commercial buildings, and residential spaces throughout the UAE. The government and private sector entities have implemented comprehensive disinfection protocols, including regular sanitization of high-touch surfaces, public spaces, and transportation facilities, to mitigate the spread of infectious diseases and reassure residents, tourists, and investors of the country's commitment to health and well-being.

Some of the major players operating in the market include S.C Johnson & Son Inc, Metrex Research, LLC, 3M, Steris, The Clorox Company, Reckitt Benckiser Group PLC, Medivators Inc, Sealed Air, Carroll Clean, Proctor & Gamble.