MENA Tahini Market: Current Analysis and Forecast (2023-2030)

Tahini is a paste which is made from ground sesame seeds, and mostly used in the GCC country and has a smooth, creamy texture. Tahini is a versatile food ingredient, mostly used as a base for sauces, dips, and spreads, such as meat and hummus. Tahini has best nutritions, as it is rich in essential minerals like calcium, iron, and magnesium, as well as healthy fats and protein. It is gluten-free and vegan, making it available for a wide range of dietary preferences. Tahini is available in number of varieties, including traditional, flavored, organic, and raw, catering to various taste preferences and dietary needs. Overall, tahini is a staple ingredient, valued for its taste, versatility, and health benefits.

The MENA tahini market was valued at USD 127.54 Million in 2022 and is expected to grow at a strong CAGR of around 5.22% during the forecast period (2023-2030). The Middle East and North Africa (MENA) region has witnessed a notable surge in the adoption of tahini, reflecting a deep-rooted culinary heritage and a growing appreciation for traditional flavors. Tahini, a staple ingredient in Middle Eastern and Mediterranean cuisines, holds a revered place in the region's gastronomic landscape, dating back centuries. However, in recent years, the tahini market in MENA has experienced a resurgence, driven by several factors including changing dietary habits, increased globalization, and the rising popularity of plant-based diets. As consumers become more health-conscious and seek out nutritious alternatives, tahini emerges as a versatile ingredient that is not only rich in flavor but also packed with essential nutrients such as protein, healthy fats, and minerals. Moreover, the growing awareness of tahini's culinary versatility has led to its integration into a wide array of dishes beyond traditional favorites like hummus and baba ganoush, further expanding its appeal and market reach.

Based on packaging type, the tahini market is segmented into bottles, tubs, sachets, jars, and others. The jars segment accounted for a significant market share in 2022. The growing adoption of tahini in jars reflects a shift towards convenience and quality in the culinary world. Jars offer a practical storage solution, preserving tahini's freshness and flavor with their resealable lids. Their transparency allows consumers to assess the product's quality before purchase, enhancing trust in its authenticity. As consumers seek convenient yet high-quality ingredients for their cooking endeavors, tahini jars provide a versatile and nutritious option that aligns with modern culinary preferences.

By product type, the market is segmented into paste, halva and other sweets, and others. Paste held a significant share of the market in 2022. In the MENA region, tahini paste has become increasingly popular, celebrated for its versatility and rich flavor. As a fundamental ingredient in Middle Eastern and Mediterranean cuisines, tahini paste adds depth and creaminess to a wide range of dishes, from savory dips like hummus to sweet treats like halva. Its growing adoption reflects a cultural appreciation for authentic flavors and nutritious ingredients, making it a pantry staple in households across the region.

For a better understanding of the market adoption of the tahini, the Middle East market is analyzed based on its worldwide presence in countries such as Saudi Arabia, UAE, Oman, Kuwait, and the Rest of MENA. UAE held the largest share in 2022. In Saudi Arabia, the adoption of tahini has been on the rise as the country embraces its rich culinary heritage and explores new flavors and ingredients. Tahini's smooth consistency and earthy taste have found favor among Saudis who appreciate traditional Middle Eastern dishes like tahini sauce, halva, and tahini-based desserts. The Kingdom's growing interest in health-conscious eating habits has also contributed to the popularity of tahini, known for its nutritional benefits and versatility in various recipes. For instance, according to a report by the Arab Brazilian Chamber of Commerce, the organic food market in the MENA region is experiencing annual growth rates ranging from 10% to 25%. This growth is largely attributed to the rising health consciousness among consumers. With a burgeoning food industry and a penchant for quality ingredients, Saudi Arabia presents a promising market for tahini producers looking to cater to a discerning consumer base. The growing demand for tahini in Saudi Arabia is not limited to traditional dishes; it extends to modern culinary creations as well. Chefs and food entrepreneurs are experimenting with tahini in innovative ways, incorporating it into contemporary dishes like smoothies, energy balls, and even ice cream. This trend is expected to continue as consumers seek out new and exciting ways to incorporate tahini into their diets.

Some of the major players operating in the market include Al Wadi Al Akhdar, Halwani Bros, Kevala, SESAJAL, Prince Tahina Ltd, Dipasa, El Rashidi El Mizan, Medivators Inc, Carwari International Pty Ltd, Mounir Bissat, Haitoglou Family Foods.