Floodlight Cameras Market: Current Analysis and Forecast (2023-2030)

Floodlight cameras are outdoor security cameras equipped with built-in floodlights. They combine the functionality of a motion-activated floodlight with a surveillance camera, typically offering features like HD video recording, night vision, two-way audio communication, and smartphone connectivity for remote monitoring. They are popular for enhancing home security by providing both illumination and surveillance capabilities, deterring potential intruders, and capturing clear footage of any suspicious activity around the property. The increasing demand for floodlight cameras has led to the market's growth. Several other factors, such as rising research & development activities, rising regulatory support, and a surge in government collaborations & partnerships are driving the floodlight cameras market globally.

The Floodlight Cameras Market is expected to grow at a steady rate of around 5.6% owing to the rising number of product launches. For instance, in January 2024, Philips Hue launched its new Secure floodlight camera which is a two-in-one smart home device that combines a 1080p camera with a flashlight for white or colored light with up to 2,250 lumens brightness. Several factors, including the rising development of security devices and the rising crime rate, are driving the market's growth during the forecast period. Apart from this, technological advancements in floodlight cameras are also driving this market of floodlight cameras at a steady rate.

Based on the type, the market is bifurcated into battery-operated and rechargeable. The battery-operated segment dominated the market in the year 2022 owing to the rising number of product launches. For instance, in September 2023, Eufy Security, Anker Innovations' smart home security brand unveiled a new range of dual-camera devices, creating the world's first home surveillance mesh powered by local artificial intelligence. This lineup includes battery powered Floodlight Cam E340 - 3K camera featuring 24/7-hour recording and a 360-degree artificial intelligence-assisted pan and tilt camera. Battery-operated floodlight cameras are security devices that integrate motion-activated floodlights with surveillance cameras, powered by batteries rather than requiring a direct electrical connection. Battery-operated floodlight cameras provide flexibility and versatility in placement and are popular for enhancing home security without the hassle of extensive installation. Thus, among the types, the battery-operated segment held a significant market share in 2022.

Based on the end user, the market is bifurcated into residential and commercial use. The commercial segment held a significant share of the market in the year 2022 owing to the rising cases of burglary. For instance, according to the Office for National Statistics, police recorded robbery offenses increased by 12% to 79,091 offenses compared with the year ending September 2022. The commercial segment in the floodlight cameras market refers to businesses, organizations, and institutions that deploy floodlight camera systems for security and surveillance purposes in commercial properties. Manufacturers and vendors targeting the commercial segment in the floodlight cameras market are focusing on designing products that are robust, scalable, and capable of meeting the unique security needs and operational requirements of commercial clients. Thus, the commercial category held a significant share of the market in the year 2022.

For a better understanding of the market adoption of floodlight cameras, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is dominating the market in the current scenario of 2022 due to the surge in cases of burglary, rising expenditure on developing security devices, rising research initiatives, and rising company collaborations. For instance, in January 2024, U.S-based Wyze launched its new Floodlight Cam v2, with video resolution bumped up to 2K HD from its previous 1080p, and field of vision to 160 degrees with the delivery of up to 2,800 lumens of light with its two bulbs. Thus, amongst regions, North America held a significant share of the market in 2022.

Some of the major players operating in the market include Ring LLC; Zhejiang Dahua Technology Co., Ltd.; Lorex Corporation; Kuna Systems; Anker Innovations Technology Co., Ltd; Swann; Arlo; Geeni Smarthome; LaView Eagle-Eye Technology Inc.; Wyze Labs, Inc.