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PUBLISHER: VDC Research Group, Inc. | PRODUCT CODE: 1367205

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PUBLISHER: VDC Research Group, Inc. | PRODUCT CODE: 1367205

The Global Market for Stationary Point of Sale (POS) Scanners

PAGES: 34 Pages/18 Exhibits; plus 50 Exhibits/Excel
DELIVERY TIME: 1-2 business days
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USD 8710
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USD 10888

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This research analyzes the key strategic issues, trends and market drivers for stationary point of sale (SPOS) scanners. VDC Research continues its industry standard market analysis monitoring historical installed base and five year forecasts of revenues and unit shipments, and granular geographic forecast breakdowns of three major geographies and 35 countries. VDC covers crucial trends in Stationary POS technologies and markets. Profiles of all leading vendors reveals intelligence from and about each of the major players. This report delivers comprehensive news and analysis of the worldwide stationary point of sale industry.


  • What is the size of the Stationary POS industry today? How fast will it grow, each of the next 5 years, across the three major geographies (the Americas, EMEA and Asia Pacific), by technology, and by several additional metrics?
  • What are the leading commercial and technical trends driving SPOS investments and upgrade cycles?
  • What is the size of the installed base - by scanner type and technology? How much growth should vendors expect from initiatives such as GS1's Sunrise 2027 and Global Migration to 2D (GM2D)?
  • How are SPOS vendors performing across regional markets and product lines? Are any emerging vendors disrupting the status quo? How are go to market models and strategic partnerships evolving?


This annual research program has been carefully designed for senior decision makers at barcode technology and solution provider companies, including individual in the following roles:

  • Marketing: Product Management, Directors of Research and Strategy, Marketing Communications professionals
  • Sales, Business Development and Channel Development
  • CEO and other C-level positions
  • Corporate development and M&A
  • Senior management of leading retailers


  • Amazon
  • Avery Dennison
  • Code Corporation
  • Datalogic
  • Honeywell
  • NCR Voyix
  • Newland AIDC
  • Opticon (OptoElectronics)
  • Zebex
  • Zebra Technologies


The key forces dominating market trends for Stationary Point-of-Sale (SPOS) scanners are self-checkout, e-commerce, supply-side product development cycles from vendors, and the macroeconomic outlook for the retail industry. The following are the major trends in these forces:

  • Self-checkout: SCO unit shipments dropped to set the 4% pace of growth in the past year.
  • E-commerce: Unlike the pandemic years when retailers found it imperative to invest in e-commerce infrastructure, businesses today are uncertain about whether new equipment should support online or in-store shopping. Demand-side deliberation is causing a short-term holdup in SPOS investments.
  • Vendor developments: Datalogic, Zebra, and Honeywell have all made significant product introductions in 2023, and NCR announced its split into two independent, publicly traded companies - NCR Voyix (retail, hospitality, and digital banking) and NCR Atleos (ATM). VDC expects these new product introductions to drive growth in 2024.
  • Retail Store Trends: Overall retailers are opening more stores than they are closing. In the US that ratio is estimated at 3:1. However, store formats are evolving with greater demand for smaller footprint physical locations.


Retail Infrastructures are Evolving: Many retailers were forced to create multiple e-commerce fulfillment strategies during COVID, including, but not limited to - BOPIS, BOSFS, quick commerce, and curbside delivery - or risk going out of business. In 2023, many retailers are learning that some fulfillment formats are less- or non-profitable and create problems with returns. Operational efficiencies and loss prevention are key focus areas for businesses now.

VDC's primary research shows that investment in e-commerce channels is not going away but has slowed. Infrastructure investment has slowed while retailers optimize their processes and redeploy resources instead of buying more, factoring into VDC's projections for contraction in 2023. Self-checkout is gaining in popularity beyond the grocery segment and is drawing shoppers back into stores.

Self-Checkout Is Expanding: Self-checkout solutions are expanding beyond large-scale grocery stores into new store formats, including convenience stores, pharmacies and smaller grocers. This is influencing solution footprint and scanner technology requirements among others. Large-format grocers still demand bioptics with integrated weighing for fresh foods, but mini-slots with scales are suitable for smaller grocers. Furthermore, single-plane and presentation-based SCO are becoming more common in nongrocery retail segments. Drug stores, convenience mini-marts, mall pop-ups, specialty stores, and more are deploying smaller, more affordable SCO units. In a specialty retail development, Amazon launched two "just walk out" setups for apparel only, using RFID with payment terminals for self-checkout at high volume sports venues. In sum, VDC expects new SCO formats in the coming years.

At the same time, bioptic models from NCR, Datalogic, and Zebra feature high-resolution cameras with RGB sensors and artificial intelligence, which accelerate checkout, reduce loss, and simplify and speed up the shopper experience, and facilitate personalized interactions with customers.

Artificial Intelligence Is Becoming More Intelligent: The main use case for AI at the POS has long been produce recognition, which did not perform well enough - for example, systems could not distinguish between conventional and organic fruits and vegetables. VDC's 2023 research demonstrates the potential for AI to support much more. For example, AI-enabled POS systems are able to read expiration dates and automatically discount prices for perishable items, as well as drive stocking and inventory replenishment. As a more advanced use case, NCR is testing AI to make personalized offers to shoppers in line and at the checkout. These and other AI opportunities are increasingly being made possible today, although not widely deployed. Many of these opportunities will also hinge upon greater adoption and use of 2D barcodes throughout retail supply chains.

GS1 Sunrise 2027 Will & Already Does Drive Retail: Sunrise 2027, part of GS1's "Global Migration to 2D" (GM2D), is an initiative to transition to 2D barcodes at the point-of-sale by the end of 2027. While the first phase of this initiative is expected to see both 1D and 2D codes printed on packaging, manufacturers will have the option to replace traditional linear barcodes entirely after 2027. GS1 announced its biggest pilot in China's Zhejiang province, where 364,000 brands have adopted 2D barcodes on over 12 million products, with over 2,500 stores scanning 2D codes at the checkout - becoming the world's first GM2D demonstration setup.

One of the benefits that retailers are looking to leverage through this undertaking is that by adding 2D codes on products, store associates can scan shelves rather than reading labels to check product expiration dates. Woolworths reports that it saves enough from this single use case to cover all associated costs. VDC expects compliance with Sunrise 2027 to strengthen SPOS scanners' stature as a critical technology driving the efficiency of retail.


Andy Adelson

Currently serving VDC's AutoID & Data Capture practice, Andy Adelson has spent his career as an analyst, consultant and research expert. During the first half of his career, Andy excelled as an IT industry analyst, covering several technologies which were precursors and adjacent to AI&DC. He has provided continuous syndicated services, plus consults to clients for their more complex challenges. During the past decade, Andrew held executive sales and management roles with research and insights providers. Andy also serves on the Board of the New England chapter of The Insights Association, the largest US trade association for research professionals. Andy earned an MBA from Babson in Marketing, and a BA from the University of Michigan in English and Economics.

Richa Gupta

Richa is a Consultant working for VDC's AutoID & Data Capture practice. She has been tracking the markets for a range of AIDC technologies at VDC since 2010, including, but not limited to, barcode scanners and printers, labeling solutions, machine vision solutions, and robotics automation. Over the years, she has undertaken market opportunity sizing and forecasting, competitive landscape analysis, and offered strategic marketing assistance, while also providing valuable thought leadership for this technology segment. Richa holds a degree in Computer Engineering and an MBA from India.

David Krebs

David has more than twenty years' experience covering enterprise and government mobility solutions, wireless infrastructure and automatic identification and data capture technologies. David's research focuses on the intersection of digital and mobile solutions with today's business and mission critical frontline mobile workforce and how organizations are leveraging mobile solutions to improve workforce productivity and enhance customer engagement. David's consulting and strategic advisory experience is far reawching and includes technology and market opportunity assessments, technology penetration and adoption analysis, product and service development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).

Table of Contents

Executive Summary

  • Key Findings

Global Market Overview

  • Growth Rates & Drivers

Technology Trends

  • Bioptic Scanners
  • Presentation Scanners
  • Single-Plane Scanners
  • RFID
  • Artificial Intelligence
  • Software

Market Trends

  • Retail
    • Self-Checkout
    • Frictionless
    • Personalization versus Relevance
    • GS1 Sunrise 2027
    • Organized Crime
  • Transportation & Logistics and Health Care

Regional Forecasts

  • Americas
  • EMEA
  • Asia Pacific

Vendor Insights

  • Datalogic
  • Honeywell
  • NCR Voyix
  • Newland AIDC
  • Zebra

Report Exhibits

  • Exhibit 1: Forecasted Global Shipments of Stationary POS Scanners by Region
  • Exhibit 2: Forecasted Global Shipments of Stationary POS Scanners by Region
  • Exhibit 3: Long-Term Global Shipments of Stationary Point of Sale Barcode Scanners
  • Exhibit 4: Forecasted Global Shipments of Stationary POS Barcode Scanners Segmented by Product Type
  • Exhibit 5: Forecasted Global Installed Base of Stationary POS Barcode Scanners Segmented by Product Type
  • Exhibit 6: Forecasted Global Installed Base of Stationary POS Barcode Scanners Segmented by 1D versus 2D
  • Exhibit 7: Forecasted Global Shipments of Stationary POS Barcode Scanners Segmented by Economic Sectors
  • Exhibit 8: Forecasted Americas Shipments of Stationary POS Scanners by Form Factor
  • Exhibit 9: Forecasted EMEA Shipments of Stationary POS Scanners by Form Factor
  • Exhibit 10: Forecasted Asia-Pacific Shipments of Stationary POS Scanners by Form Factor
  • Exhibit 11: Global Vendor Shares of Stationary POS Scanners, 2022 versus 2021
  • Exhibit 12: Global Vendor Shares of POS Bioptic Scanners, 2022 versus 2021
  • Exhibit 13: Global Vendor Shares of POS Presentation Scanners, 2022 versus 2021
  • Exhibit 14: Global Vendor Shares of POS Mini-Slot Scanners, 2022 versus 2021
  • Exhibit 15: Americas Vendor Shares of Stationary POS Scanners, 2022 versus 2021
  • Exhibit 16: EMEA Vendor Shares of Stationary POS Scanners, 2022 versus 2021
  • Exhibit 17: Asia-Pacific Vendor Shares of Stationary POS Scanners, 2022 versus 2021
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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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