2025 Mobile Buyer Behavior Guide

Table of Contents

List of Exhibits

Healthcare

• Exhibit I-S1 Department or functional role
• Exhibit I-S2 Title or job function
• Exhibit I-S3 Organization headquarters region
• Exhibit I-S4 Organization headquarters country (APAC)
• Exhibit I-S5 Number of employees
• Exhibit I-1 Healthcare organization type
• Exhibit I-2 Leading healthcare sector challenges in 2025
• Exhibit I-3 Healthcare challenge importance ranking
• Exhibit I-4 Operational initiatives prioritized over 12 months
• Exhibit I-5 Healthcare technology investments prioritized over 12 months
• Exhibit I-6 Patient facing technology prioritzed over 12 months
• Exhibit I-7 Primary challenges in ensuring effective EHR use
• Exhibit I-8 Important technology for addressing EHR challenges
• Exhibit I-9 Concerns or limitations when adopting automated EHR documentation solutions
• Exhibit I-10 Primary challenges in coordinating staff and resources
• Exhibit I-11 Important technology for addressing care coordination and resource visibility challenges
• Exhibit I-12 Primary challenges in managing mobile devices
• Exhibit I-13 Important technology for addressing mobile governance and device management challenges
• Exhibit I-14 Devices used by mobile workers
• Exhibit I-15 Mobile device selection criteria (characteristics)
• Exhibit I-16 Features driving the adoption of mobile devices
• Exhibit I-17 Leading mobile device deployment challenges
• Exhibit I-18 Healthcare workflow challenges most effectively addressed by wearable technology
• Exhibit I-19 Realized benefits from head-worn wearable technology
• Exhibit I-20 Realized benefits from wearable communication/safety badges
• Exhibit I-21 Level of challenge in maintaining inventory visibility and accuracy
• Exhibit I-22 Healthcare inventory tracking and management
• Exhibit I-23 Organization connectivity capability and performance
• Exhibit I-24 Organization's performance on technology evaluation, deployment, and management
• Exhibit I-25 Presence of NPUs on mobile devices
• Exhibit I-26 Healthcare AI priorities
• Exhibit I-27 Percieved AI use cases
• Exhibit I-28 Barriers to AI deployment
• Exhibit I-29 Areas addressed by AI policy
• Exhibit I-30 Technologies best suited to address labor challenges

Utilities & Energy

• Exhibit II-S1 Department or functional role
• Exhibit II-S2 Title or job function
• Exhibit II-S3 Organization headquarters region
• Exhibit II-S4 Organization headquarters country (APAC)
• Exhibit II-S5 Number of employees
• Exhibit II-1 Utilities & energy organization type
• Exhibit II-2 Leading utilities & energy industry challenges in 2025
• Exhibit II-3 Operational initiatives prioritized over 12 months
• Exhibit II-4 Utilities & energy technology investments prioritized over 12 months
• Exhibit II-5 Primary challenges in outage response & restoration
• Exhibit II-6 Important technology for addressing outage response & restoration challenges
• Exhibit II-7 Primary challenges in field inspections & maintenance
• Exhibit II-8 Important technology for addressing field inspections & maintenance challenges
• Exhibit II-9 Primary challenges in work order execution & field service coordination
• Exhibit II-10 Important technology for addressing work order execution & field service coordination challenges
• Exhibit II-11 Primary challenges in asset & inventory management for tools, parts, and equipment
• Exhibit II-12 Important technology for addressing asset & inventory management challenges for tools, parts, and equipment
• Exhibit II-13 Primary challenges in safety & compliance in field operations
• Exhibit II-14 Important technology for addressing safety & compliance challenges in field operations
• Exhibit II-15 Devices used by mobile workers
• Exhibit II-16 Mobile device replacement cycle
• Exhibit II-17 Mobile device selection criteria (characteristics)
• Exhibit II-18 Features driving the adoption of mobile devices
• Exhibit II-19 Leading mobile device deployment challenges
• Exhibit II-20 Utilities & energy workflow challenges most effectively addressed by head-worn wearable technology
• Exhibit II-21 Realized benefits from head-worn wearable technology
• Exhibit II-22 Communication systems relied on by frontline field workers
• Exhibit II-23 Primary challenges with field communication
• Exhibit II-24 Future of frontline communication technologies in utilities & energy environments
• Exhibit II-25 Level of challenge in maintaining inventory visibility and accuracy across field operations
• Exhibit II-26 Field inventory and operational asset tracking and management
• Exhibit II-27 Connectivity challenges most impacting field operations
• Exhibit II-28 Organization connectivity capability and performance
• Exhibit II-29 Organization's performance on technology evaluation, deployment, and management
• Exhibit II-30 Percieved AI use cases
• Exhibit II-31 Barriers to AI deployment

Manufacturing

• Exhibit III-S1 Department or functional role
• Exhibit III-S2 Title or job function
• Exhibit III-S3 Organization headquarters region
• Exhibit III-S4 Organization headquarters country (APAC)
• Exhibit III-S5 Number of employees
• Exhibit III-1 Manufacturing organization type
• Exhibit III-2 Leading manufacturing industry challenges in 2025
• Exhibit III-3 Operational initiatives prioritized over 12 months
• Exhibit III-4 Manufacturing technology investments prioritized over 12 months
• Exhibit III-5 Primary challenges in production line efficiency & throughput
• Exhibit III-6 Important technology for addressing production line efficiency & throughput challenges
• Exhibit III-7 Primary challenges in equipment maintenance, uptime & reliability
• Exhibit III-8 Important technology for addressing equipment maintenance, uptime & reliability challenges
• Exhibit III-9 Primary challenges in quality assurance & compliance
• Exhibit III-10 Primary challenges in inventory accuracy & material movement
• Exhibit III-11 Important technology for addressing inventory accuracy & material movement challenges
• Exhibit III-12 Primary challenges in worker productivity, safety & enablement
• Exhibit III-13 Important technology for addressing worker productivity, safety & enablement challenges
• Exhibit III-14 Devices used by mobile workers
• Exhibit III-15 Mobile device replacement cycle
• Exhibit III-16 Mobile device selection criteria (characteristics)
• Exhibit III-17 Features driving the adoption of mobile devices
• Exhibit III-18 Leading mobile device deployment challenges
• Exhibit III-19 Views on emerging technologies in manufacturing environments
• Exhibit III-20 Perceived benefits of deploying industrial robotics
• Exhibit III-21 Perceived benefits of deploying AMRs for material movement / intralogistics
• Exhibit III-22 Perceived benefits of deploying IoT sensor networks
• Exhibit III-23 Perceived benefits of deploying wearable or AR-assisted technologies
• Exhibit III-24 Manufacturing workflow challenges most effectively addressed by wearable technologies
• Exhibit III-25 Realized benefits from wearable computers or hands-free scanners
• Exhibit III-26 Realized benefits from head-worn wearable technologies (smart glasses, AR, HMD)
• Exhibit III-27 Wireless networking limitations most affecting manufacturing operations
• Exhibit III-28 Organization connectivity capability and performance
• Exhibit III-29 Organization's performance on technology evaluation, deployment, and management
• Exhibit III-30 Traceability capabilities and challenges
• Exhibit III-31 Perceived AI use cases
• Exhibit III-32 Barriers to AI deployment

Transportation & Logistics

• Exhibit IV-S1 Department or functional role
• Exhibit IV-S2 Title or job function
• Exhibit IV-S3 Organization headquarters region
• Exhibit IV-S4 Organization headquarters country (APAC)
• Exhibit IV-S5 Number of employees
• Exhibit IV-1 Transportation & Logistics organization type
• Exhibit IV-2 Leading transportation & logistics industry challenges in 2025
• Exhibit IV-3 Operational initiatives prioritized over 12 months
• Exhibit IV-4 Transportation & logistics technology investments prioritized over 12 months
• Exhibit IV-5 Primary challenges in last-mile delivery execution
• Exhibit IV-6 Important technology for addressing last-mile delivery execution challenges
• Exhibit IV-7 Primary challenges in warehouse & fulfillment throughput
• Exhibit IV-8 Important technology for addressing warehouse & fulfillment throughput challenges
• Exhibit IV-9 Primary challenges in yard, dock, and trailer management
• Exhibit IV-10 Important technology for addressing yard, dock, and trailer management challenges
• Exhibit IV-11 Primary challenges in fleet operations, visibility & dispatch coordination
• Exhibit IV-12 Important technology for addressing fleet operations, visibility & dispatch coordination challenges
• Exhibit IV-13 Primary challenges in frontline communication, coordination & task execution
• Exhibit IV-14 Important technology for addressing frontline communication, coordination & task execution challenges
• Exhibit IV-15 Primary challenges in inventory visibility across warehouse + transport
• Exhibit IV-16 Important technology for addressing inventory visibility challenges across warehouse + transport
• Exhibit IV-17 Devices used by mobile workers
• Exhibit IV-18 Mobile device replacement cycle
• Exhibit IV-19 Features driving the adoption of mobile devices
• Exhibit IV-20 Leading mobile device deployment challenges
• Exhibit IV-21 Views on emerging technologies in transportation & logistics environments
• Exhibit IV-22 Perceived benefits of deploying AMRs in transportation & logistics operations
• Exhibit IV-23 Perceived benefits of deploying drones in transportation & logistics operations
• Exhibit IV-24 Perceived benefits of deploying computer vision solutions in transportation & logistics operations
• Exhibit IV-25 Perceived benefits of deploying wearable or hands-free technologies in transportation & logistics operations
• Exhibit IV-26 Transportation & logistics workflow challenges most effectively addressed by wearable technologies
• Exhibit IV-27 Realized benefits from wearable computers or hands-free scanners in transportation & logistics workflows
• Exhibit IV-28 Connectivity challenges most impacting frontline workforce
• Exhibit IV-29 Organization connectivity capability and performance
• Exhibit IV-30 Organization's performance on technology evaluation, deployment, and management
• Exhibit IV-31 Percieved AI use cases
• Exhibit IV-32 Barriers to AI deployment

Retail

• Exhibit V-S1 Department or functional role
• Exhibit V-S2 Title or job function
• Exhibit V-S3 Organization headquarters region
• Exhibit V-S4 Organization headquarters country (APAC)
• Exhibit V-S5 Number of employees
• Exhibit V-1 Retail organization type
• Exhibit V-2 Leading retail industry challenges in 2025
• Exhibit V-3 Operational initiatives prioritized over 12 months
• Exhibit V-4 Retail technology investments prioritized over 12 months
• Exhibit V-5 Primary challenges in omnichannel order fulfillment
• Exhibit V-6 Important technology for addressing omnichannel fulfillment challenges
• Exhibit V-7 Primary challenges in loss prevention and organized retail crime (ORC)
• Exhibit V-8 Important technology for addressing loss prevention and ORC challenges
• Exhibit V-9 Primary challenges in enabling and supporting frontline associates with technology
• Exhibit V-10 Important technology for addressing workforce enablement challenges
• Exhibit V-11 Primary challenges in inventory visibility and aligning stock with customer demand
• Exhibit V-12 Important technology for improving inventory visibility and aligning stock with customer demand
• Exhibit V-13 Primary challenges in delivering a convenient checkout experience
• Exhibit V-14 Important technology for improving the checkout experience
• Exhibit V-15 Devices used by mobile workers
• Exhibit V-16 Features driving the adoption of mobile devices
• Exhibit V-17 Leading mobile device deployment challenges
• Exhibit V-18 Views on emerging technologies in retail environments
• Exhibit V-19 Perceived benefits of deploying RFID
• Exhibit V-20 Perceived benefits of deploying personal shopping devices or apps
• Exhibit V-21 Perceived benefits of deploying smart carts
• Exhibit V-22 Perceived benefits of deploying scanning self-checkout solutions
• Exhibit V-23 POS form factors used for transactions
• Exhibit V-24 Perceived benefits of deploying mobile POS devices
• Exhibit V-25 In-store touchpoints or technologies for expanding Retail Media Network (RMN) opportunities
• Exhibit V-26 Organization connectivity capability and performance
• Exhibit V-27 Organization's performance on technology evaluation, deployment, and management
• Exhibit V-28 Intent to purchase devices with dedicated Neural Processing Units (NPUs) for on-device AI
• Exhibit V-29 Views on leveraging AI to support initiatives in retail environments
• Exhibit V-30 Perceived AI use cases
• Exhibit V-31 Barriers to AI deployment
• Exhibit V-32 Areas addressed by organization's AI policy

Warehousing

• Exhibit VI-S1 Department or functional role
• Exhibit VI-S2 Title or job function
• Exhibit VI-S3 Organization headquarters region
• Exhibit VI-S4 Organization headquarters country (APAC)
• Exhibit VI-S5 Number of employees
• Exhibit VI-1 Warehousing operation type
• Exhibit VI-2 Leading warehousing industry challenges in 2025
• Exhibit VI-3 Operational initiatives prioritized over 12 months
• Exhibit VI-4 Warehousing technology investments prioritized over 12 months
• Exhibit VI-5 Primary challenges in picking and packing workflows
• Exhibit VI-6 Important technology for addressing picking and packing challenges and advancing automation
• Exhibit VI-7 Primary challenges in maintaining inventory visibility and accuracy
• Exhibit VI-8 Important technology for improving inventory visibility and accuracy and enabling higher levels of automation
• Exhibit VI-9 Primary challenges in replenishment and slotting workflows
• Exhibit VI-10 Important technology for improving replenishment and slotting and advancing automation
• Exhibit VI-11 Primary challenges in dock, staging, and shipping workflows
• Exhibit VI-12 Important technology for improving dock, staging, and shipping workflows and enabling greater automation
• Exhibit VI-13 Primary challenges in returns processing and reverse logistics
• Exhibit VI-14 Important technology for improving returns and reverse logistics workflows and moving toward greater automation
• Exhibit VI-15 Devices used by frontline warehouse workers
• Exhibit VI-16 Mobile device replacement cycle
• Exhibit VI-17 Primary features driving adoption of mobile device solutions for warehouse frontline workers
• Exhibit VI-18 Leading challenges when deploying mobile device solutions to warehouse frontline workers
• Exhibit VI-19 Views on technologies in warehousing environments
• Exhibit VI-20 Perceived benefits of deploying Autonomous Mobile Robots (AMRs) in warehousing operations
• Exhibit VI-21 Perceived benefits of deploying goods-to-person or AS/RS systems
• Exhibit VI-22 Perceived benefits of deploying computer vision solutions in warehousing operations
• Exhibit VI-23 Perceived benefits of deploying RFID and automated identification technologies
• Exhibit VI-24 Perceived benefits of deploying wearable or hands-free technologies in warehouse operations
• Exhibit VI-25 Warehouse workflows representing biggest opportunities for increased automation
• Exhibit VI-26 Current level of automation in warehouse workflows
• Exhibit VI-27 Expected change in automation levels in warehouse workflows over next 3 years
• Exhibit VI-28 Connectivity challenges impacting warehouse frontline workforce
• Exhibit VI-29 Organization connectivity capability and performance
• Exhibit VI-30 Organization's performance on technology evaluation, deployment, and management
• Exhibit VI-31 Perceived AI use cases in warehousing operations
• Exhibit VI-32 Barriers to deploying AI-enabled solutions in warehousing operations
• Exhibit VI-33 Level of challenge for labor issues within warehouse organization
• Exhibit VI-34 Technologies best suited to address warehouse labor challenges
• Exhibit VI-35 Outcomes sought from technology investments aimed at addressing warehouse labor challenges