Global Amaranth Oil Market Size By Product Type, By Application, By Distribution Channel, By Geographic Scope And Forecast

Amaranth Oil Market Size And Forecast

Amaranth Oil Market size was valued at USD 10.15 Billion in 2024 and is projected to reach USD 22.23 Billion by 2031 , growing at a CAGR of 10.3% from 2024 to 2031. Amaranth oil is a plant-based oil produced from the seeds of the amaranth plant. It is recognized for its high concentration of squalene, a chemical with powerful antioxidant qualities. The oil is high in vital fatty acids, particularly linoleic acid, as well as vitamins and minerals. Its lightweight texture and non-comedogenic nature make it a popular ingredient in skincare products, where it is appreciated for its hydrating, anti-inflammatory, and anti-aging properties. Amaranth oil is also utilized in dietary supplements and functional meals owing to its nutritional value, which promotes heart health and immune function.

Amaranth oil shows promise, driven by rising consumer demand for natural and sustainable ingredients in the cosmetic and health food industries. As awareness of the oil's benefits grows, its use is projected to extend into new industries such as medicines and nutraceuticals.

The growing emphasis on eco-friendly and organic products is projected to encourage amaranth production, hence driving the growth of the amaranth oil market. Emerging economies, particularly in Asia and North America, are projected to play an important role in the oil's global uptake, owing to changing consumer preferences and governmental support for natural health products.

Global Amaranth Oil Market Dynamics

The key market dynamics that are shaping the global amaranth oil market include:

Key Market Drivers:

Rising Demand for Plant-Based Products:

The amaranth oil market is being driven by rising consumer demand for plant-based products. The Good Food Institute reported that plant-based food sales in the United States increased by 27% in 2020, reaching USD 7 Billion. This trend also applies to plant-based oils, with amaranth oil benefiting from its particular nutritional profile.

Expanding Applications in Cosmetics:

Amaranth oil's skin-beneficial characteristics make it a popular ingredient in cosmetic goods. According to Statista, the global cosmetics market is predicted to increase from USD 483.3 Billion in 2020 to $716.6 billion in 2025, creating huge prospects for amaranth oil incorporation in beauty and skincare products.

Growing Organic Food Market:

The organic food market, which commonly includes amaranth oil, is expanding rapidly. According to the Organic Trade Association, US organic food sales were USDB50.1 billion in 2019, up 4.6% over the previous year. This trend is consistent with the growing demand for organic, non-GMO oils such as amaranth oil in a variety of food applications.

Key Challenges:

Limited Awareness Among Consumers:

Amaranth oil is very new to the market, thus consumers are unaware of its benefits and applications. This lack of information lowers demand, especially when competing with better-established oils such as olive or coconut oil. Consumers tend to stick with familiar items, and without adequate education on the benefits of amaranth oil, market growth is limited. This problem is exacerbated by the lack of large-scale marketing initiatives to boost its exposure and consumer awareness, further limiting its acceptance in mainstream markets.

Supply Chain Constraints:

Amaranth is not commonly cultivated on a global basis, which makes it difficult to provide a consistent supply of seeds for oil production. The scarcity of raw resources can cause supply chain disruptions, compromising the consistency of product availability in the marketplace. Seasonal changes, geographical constraints, and reliance on small-scale farmers increase the problem. These supply chain constraints can cause price swings, undermining market stability and making long-term production planning difficult for enterprises.

Inconsistent Quality and Standards:

The lack of industry-wide standards for amaranth oil leads to variable product quality, eroding consumer trust and repelling potential purchasers. Variations in the cultivation, harvesting, and extraction techniques can affect the oil's nutritional content, purity, and efficacy. This inconsistency is a huge difficulty for manufacturers, who must maintain a consistent and high-quality product to compete in the market. The lack of established quality control measures makes it difficult for customers to compare products, complicating their purchase decisions.

Consumer Skepticism of New Ingredients:

Consumers are generally skeptical of new and unfamiliar components, slowing the market uptake of amaranth oil. This skepticism is especially prominent in the health and wellness industries, where customers are hesitant to incorporate new items into their routines without solid evidence of their advantages. Overcoming this doubt necessitates a large effort in consumer education, marketing, and third-party endorsements, which may be expensive and time-consuming. If not addressed adequately, this obstacle may limit the market penetration of amaranth oil, particularly in regions where customers are more conservative in their purchasing habits.

Key Trends:

Growing Demand for Natural and Organic Products:

The growing inclination for natural and organic products is a major factor driving the amaranth oil market. As consumers become more health-conscious and ecologically conscientious, they seek items that are free of synthetic chemicals and additives. Amaranth oil, with its natural composition and ecological credentials, fits these criteria, increasing its attractiveness in both the cosmetic and food industries. This tendency is supported by the growth of the clean beauty movement, in which customers emphasize components that are both functional and environmentally safe, resulting in a robust market for amaranth oil.

Expansion of the Skincare and Cosmetics Industry:

The skincare and cosmetics sector is rapidly expanding, with an increased emphasis on anti-aging and moisturizing products. Amaranth oil, noted for its high squalene concentration, provides considerable advantages to skin hydration and suppleness, making it a popular ingredient in these formulations. The rise of using oils and serums in skincare regimes has increased demand for amaranth oil. As manufacturers prioritize natural and effective ingredients, amaranth oil's appeal is likely to grow, particularly in premium and niche skincare products.

Expansion of E-commerce Channels

: The emergence of e-commerce has had a tremendous impact on the distribution and availability of amaranth oil, making it easier for consumers to purchase specialty products. Online platforms offer a direct-to-consumer method, enabling smaller companies and suppliers to access a worldwide audience without the use of traditional retail channels. This movement has democratized access to specialty oils such as amaranth, allowing customers to discover and buy goods that may not be available in their local stores. E-commerce's ease, variety, and targeted marketing are projected to drive amaranth oil sales.

Adoption of Amaranth Oil in Specialty Diets:

Specialty diets, such as gluten-free, vegan, and paleo diets, are on the rise, and amaranth oil is becoming popular among these customers. Amaranth oil, a plant-based oil that has exceptional nutritional value, is ideally suited to these dietary choices. Its versatility in the kitchen and health benefits make it an appealing choice for those following specific dietary regimens. The trend toward individualized nutrition, as well as increased understanding of food intolerances and preferences, are encouraging the acceptance of alternative oils such as amaranth, which is further expanding its market.

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Global Amaranth Oil Market Regional Analysis

Here is a more detailed regional analysis of the global amaranth oil market:

North America:

North America has emerged as a significant participant in the amaranth oil market, driven by increased consumer knowledge of health advantages and demand for natural and organic products, with North America playing a crucial role in this expansion. The USDA National Organic Program's report shows an increasing trend toward organic consumption, with record sales of organic products in the United States exceeding USD 55.1 Billion in 2019. This consumer movement toward organic and natural products is consistent with the growing demand for amaranth oil, which is known for its organic and health-promoting properties.

The increased popularity of dietary supplements and natural cosmetics in North America is boosting the amaranth oil market. The National Center for Complementary and Integrative Health (NCCIH) reported that a sizable proportion of American adults take nutritional supplements, and amaranth oil, which is high in squalene and important fatty acids, is gaining popularity in this market.

Furthermore, Statista says that the natural cosmetics market in the United States is expected to grow to USD 48.04 Billion by 2025, up from USD 34.5 Billion in 2018, increasing demand for amaranth oil in skincare and haircare products. These gains mirror a larger trend toward health-conscious and sustainable consumer choices, establishing North America as a dominant market for amaranth oil.

Asia Pacific:

The Asia-Pacific region is the fastest-growing market for amaranth oil, owing to reasons such as rapid urbanization, rising disposable incomes, and a greater emphasis on health and wellness. According to the World Bank, the urban population in East Asia and the Pacific is expected to grow from 1.3 billion in 2020 to 1.5 billion by 2030, indicating a shift toward healthier consumer demographics. Natural and organic products, including amaranth oil, are in high demand owing to customers' rising preference for healthier and more environmentally friendly cosmetics and personal care solutions.

Furthermore, the Asia-Pacific region's developing health and wellness sector is considerably contributing to the expansion of the amaranth oil market. According to the Global Wellness Institute, the Asia-Pacific wellness business was worth $1.5 trillion in 2020, with a 10% annual growth rate expected through 2025. This rapid expansion outpaces the global average and is driven by increased awareness of chronic diseases and a preference for natural health treatments.

Noncommunicable diseases, such as cardiovascular problems, are prominent in the region, thus customers are increasingly turning to health-promoting substances like amaranth oil. The growing organic food market in Asia-Pacific, as seen by a 16% increase in China's organic sector in 2019, fuels this trend, driving demand for amaranth oil as a valuable ingredient in both food and health products.

Global Amaranth Oil Market: Segmentation Analysis

The Global Amaranth Oil Market is Segmented on the basis of Product Type, Application, Distribution Channel, And Geography.

Amaranth Oil Market, By Product Type

• Cold-Pressed Amaranth Oil
• Organic Amaranth Oil
• Refined Amaranth Oil
• Blended Amaranth Oil

Based on Product Type, the market is bifurcated into Cold-Pressed Amaranth Oil, Organic Amaranth Oil, Refined Amaranth Oil, and Blended Amaranth Oil. The amaranth oil market is rapidly expanding, with two sectors emerging as the dominant and fastest-growing, cold-pressed amaranth oil and organic amaranth oil. Cold-pressed amaranth oil, extracted without the use of heat or solvents, keeps its natural nutrients and flavor, making it a popular choice among consumers looking for high-quality products. Organic amaranth oil, made from seeds grown with organic agricultural procedures, appeals to health-conscious people who value natural and sustainable components. Both divisions are in high demand due to their perceived health benefits and compatibility with customer aspirations for clean and ethical products.

Amaranth Oil Market, By Application

• Dietary Supplements
• Cosmetics and Personal Care
• Food and Beverages
• Pharmaceuticals

Based on Application, the market is segmented into Dietary Supplements, Cosmetics and Personal Care, Food and Beverages, and Pharmaceuticals. The Cosmetics and Personal Care segment currently dominates the amaranth oil market due to the oil's strong demand in skincare and haircare products, which is driven by benefits such as hydration and anti-aging. Dietary Supplements are the fastest-growing segment, driven by expanding consumer awareness of health and well-being and a preference for natural, health-promoting supplements. This expansion is aided by the oil's high concentration of squalene and essential fatty acids, which are becoming increasingly popular in nutritional and functional supplements.

Amaranth Oil Market, By Distribution Channel

• Direct Sales
• Retail Stores
• Specialty Stores

Based on Distribution Channel, the market is segmented into Direct Sales, Retail Stores, and Specialty Stores. Retail Stores currently dominate the amaranth oil market due to their established presence and vast reach, allowing consumers to easily purchase amaranth oil products through physical stores. Online retail is the fastest-growing segment, driven by the increased popularity of e-commerce and the convenience it provides. Online platforms provide a broader distribution range and direct access to a global audience, increasing awareness and accessibility for niche products such as amaranth oil, resulting in its rapid rise in the digital marketplace.

Amaranth Oil Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of Geography, the Global Amaranth Oil Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America currently leads the amaranth oil market due to high consumer awareness, substantial demand for natural and organic products, and solid market infrastructure. This region has a well-developed market for health and wellness products, including amaranth oil. The Asia-Pacific region is expanding at the fastest rate, owing to rapid urbanization, increased disposable incomes, and a growing emphasis on health and well-being. The region's rising organic personal care market and increased interest in health-promoting ingredients help to drive rapid expansion in the amaranth oil market.

Key Players

• The "Global Amaranth Oil Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• FLAVEX Naturextrakte GmbH, Ziani Organic Oils, Sunsoil Pvt. Ltd, Nature Pure Extracts Inc., O&3 Limited, Plamil, Amaranth Bio Company, AMR Amaranth a.s (Czech Republic), RusOliva, and Proderna Biotech Pvt. Ltd.
• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Amaranth Oil Market Recent Developments
• In July 2020, Russian Oliva created a new website to improve consumer goods accessibility, with the goal of increasing its digital client base. This strategic effort is likely to generate revenue growth in the amaranth oil market by providing a user-friendly platform for acquiring amaranth oil products.
• In April 2019, Epicurean Dairy UK Ltd. launched Brekkie, a new breakfast option with split-pot yogurt. It combines unsweetened yogurt with puffed buckwheat, fruit compote, amaranth, quinoa, and linseed granola grains. This product, sold under the brand name 'The Collective', comes in three flavors: mango, raspberry, and passion fruit.