Global Bluetooth Beacon And iBeacon Market Size By Technology, By End-User, By Geographic Scope And Forecast

Bluetooth Beacon And iBeacon Market Size And Forecast

Bluetooth Beacon And iBeacon Market size was valued at USD 2.87 Billion in 2024 and is projected to reach USD 79.2 Billion by 2032, growing at a CAGR of 87.74% from 2026 to 2032.

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The Global Bluetooth Beacon And iBeacon Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Bluetooth Beacon And iBeacon Market Definition

Bluetooth Beacons are hardware transmitters which is a class of Bluetooth low energy (LE) devices that broadcast their identifier to nearby portable electronic devices. The technology enables smartphones, tablets, and other devices to perform actions when in close proximity to a beacon. Bluetooth Beacons use Bluetooth low energy proximity sensing to transmit a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification.

Bluetooth Beacon transmitters come in a variety of form factors, including small coin cell devices, USB sticks, and generic Bluetooth 4.0 capable USB dongles. It operates using the Bluetooth 4.0 Low Energy standard so battery-powered devices are possible. The battery life of devices varies depending on the manufacturer. The Bluetooth LE protocol is significantly more power-efficient than Bluetooth Classic. Bluetooth Beacon can be used to send a packet of information that contains a Universally Unique Identifier (UUID). iBeacon is a protocol that was originally developed by Apple Inc.

iBeacon is based on Bluetooth low energy proximity sensing by transmitting a universally unique identifier picked up by a compatible app or operating system. The identifier and several bytes sent with it can be used to determine the device's physical location, track customers, or trigger a location-based action on the device such as a check-in on social media or push notification. iBeacon can also be used with an application as an indoor positioning system, which helps smartphones determine their approximate location or context. With the help of an iBeacon, a smartphone's software can approximately find its relative location to an iBeacon in a store.

Global Bluetooth Beacon And iBeacon Market Overview

Rising awareness about iBeacon technology as well as growing smartphone usage and increasing purchasing power of consumers resulting in increased smartphone usage are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. The introduction of beacons technology has revolutionized the adopters' operations by driving a new level of customer engagement through personalization. The growth prospects can be attributed to the surging eminence of location-based marketing in the retail industry. Combining the benefits of the physical shopping experience with the digital ecosystem has become important for brick-and-mortar retailers.

In addition, the Growing integration of beacons in cameras, LED lightings, point of sale (POS) devices, digital signage, and vending machines is expected to propel the industry growth over the forecast period. Apart from retail applications, beacons are also projected to become a common commodity in industrial applications. Moreover, Advancement in IT solutions such as the Internet of Things (IoT), low power requirement, and low cost are some of the key factors propelling the growth of the Global Bluetooth Beacon And iBeacon Market. Continuous technology advancement is a key factor for the revolution of the global stores and business sectors.

Over the last decade, various technological advancements in electronics and information technology have occurred rapidly resulting in the development of the Global Bluetooth Beacon And iBeacon Market. Furthermore, The key factor driving the industry growth is the increased number of applications powered by beacons and Bluetooth Low Energy (BLE) tags. Beacons are witnessing growing penetration across asset tracking and machine/equipment status observation in high-volume verticals. At the same time, the markets for both existing and new applications are maturing, leading to larger roll-outs.

However, with the use of iBeacons and Bluetooth Beacon, users are expected to witness challenges related to the limited transmit-only protocol (no bidirectional communications between two devices), frequency variance (do not have the same frequency and do not transmit signals of same power), privacy and security issues, fluctuation in signal accuracy due to weather conditions, device power, temperature and polling intervals. This limits adoption of iBeacons and Bluetooth Beacon among users and restricts the Global Bluetooth Beacon And iBeacon Market growth.

Bluetooth Beacon And iBeacon Market, By Technology

• iBeacon
• Eddystone
• Others

Based on Technology, the market is segmented into iBeacon, Eddystone, and Others. Eddystone technology is expected to register the fastest growth during the forecasted period owing to the paradigm shift from iBeacon to Eddystone along with its flexibility to connect across multiple platforms like iOS and Android is driving the demand for Eddystone technology.

Bluetooth Beacon And iBeacon Market, By End-User

• Retail
• Non-Retail

Based on End-User, the market is segmented into Retail and Non-Retail. Retail is anticipated to become the fastest-growing market in the forecast duration. Bluetooth Beacon equipped retailers with innovative solutions to track the movement of customers in the store so that they can send notifications about their products and offers according to their location which helps them in increasing revenues.

Bluetooth Beacon And iBeacon Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world
• On the basis of Geography, The Global Bluetooth Beacon And iBeacon Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. North America is expected to hold the largest market share in the forecast period. The region reflected high potential in terms of growth and revenue generation in this market for the past couple of years. In the coming years, it is likely to dominate the global market over other regions. The Bluetooth Beacon And iBeacon Market in North America is projected to grow at an exponential CAGR of 90.6% throughout the period of assessment to reach a high valuation of more than US$ 14 Bn by the end of the forecasted year from a value of US$ 82 Mn in 2017.

Key Players

The "Global Bluetooth Beacon And iBeacon Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Texas Instruments Inc., Nordic Semiconductor ASA, Silicon Laboratories Inc., Onyx Beacon LTD, Estimote Inc., Kontakt Micro-Location Sp. Z.o.o., BlueCats Australia Pty Limited, Gimbal Inc., Blue Sense Networks Ltd., and Accent Advanced Systems.

• The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.