Global Carpet and Upholstery Cleaning Services Market Size By Service (Carpet Cleaning, Upholstery Cleaning), By Application (Commercial, Residential), By Geographic Scope And Forecast

Carpet and Upholstery Cleaning Services Market Size And Forecast

Carpet and Upholstery Cleaning Services Market size was valued at USD 1.78 Billion in 2024 and is projected to reach USD 2.44 Billion by 2032, growing at a CAGR of 4.01% from 2026 to 2032.

Carpet and upholstery cleaning services use sophisticated procedures to remove dirt, stains, allergens, and other contaminants from carpets and upholstered furniture. Hot water extraction, dry cleaning, and vacuuming are common ways to restore carpet appearance and extend its lifespan.

Upholstery cleaning focuses on the materials that cover furniture, using procedures such as steam cleaning and vacuuming with specialist attachments to remove dust and allergens, therefore improving indoor air quality.

Furthermore, both services are critical for preserving the visual appeal and hygiene of living spaces, as they assist prevent the accumulation of dangerous particles and extend the life of carpets and furniture.

Global Carpet and Upholstery Cleaning Services Market Dynamics

The key market dynamics that are shaping the carpet and upholstery cleaning services market include:

Key Market Drivers

Growing Awareness of Indoor Air Quality and Health Concerns: The growing concern about indoor air quality is boosting demand for professional carpet and upholstery cleaning services. According to the United States Environmental Protection Agency (EPA), indoor air can be 2 to 5 times more contaminated than outdoor air, and in certain situations up to 100 times more polluted. The EPA also states that Americans spend around 90% of their time indoors, making indoor air quality a critical health problem.

Rising Disposable Income and Urbanization: People are investing in professional cleaning services at an increasing rate due to rising disposable income and urbanization. The US Bureau of Economic Analysis stated that personal disposable income climbed by 6.2% in 2021 compared to the previous year. Also, the United Nations predicts that by 2050, 68% of the world's population will reside in cities, up from 55% in 2018. This could raise the demand for professional cleaning services in highly populated places.

Growing Commercial Real Estate Sector: The rise of the commercial real estate sector is driving increased demand for carpet and upholstery cleaning services. According to the US Energy Information Administration's Commercial Buildings Energy Consumption Survey (CBECS), the total number of commercial buildings in the United States increased by 12% between 2012 and 2018, reaching 5.9 million. This rise in commercial space immediately correlates to a greater demand for professional cleaning services to maintain these facilities.

Key Challenges:

Competitive Landscape: Businesses that offer carpet and upholstery cleaning services confront fierce competition, particularly in developed countries. This created pressure to drop prices and reduce profit margins to attract customers. The market is fragmented, with many small local competitors and larger national chains, making it difficult for individual businesses to distinguish.

Technological Developments: Professional cleaning services are becoming less popular as sophisticated do-it-yourself cleaning supplies or equipment become available. As consumer cleaning solutions and tools grow increasingly effective and user-friendly, some customers prefer to clean their carpets and upholstery instead of hiring a professional service. This limits market expansion.

Key Trends:

Increasing Demand for Eco-Friendly Solutions: There is an increasing customer desire for environmentally friendly cleaning products and practices. As people become more aware of environmental issues, they seek out services that use sustainable procedures and biodegradable cleaning products. This trend is driving cleaning companies to implement greener technology and solutions that not only appeal to environmentally concerned customers but also comply with stricter environmental requirements, thereby increasing their market competitiveness.

Rise in Health and Hygiene Awareness: The COVID-19 pandemic has improved public awareness of health and cleanliness, resulting in a greater need for professional cleaning services. Consumers are becoming more aware of the allergies, dust mites, and germs that accumulate in carpets and upholstery, pushing them to seek frequent cleaning services to ensure a healthy living environment. This trend is especially noticeable in houses with pets or young children, where the need for cleanliness is paramount.

Growth of the Commercial Sector: The commercial segment of the carpet and upholstery cleaning services market is quickly growing, driven by an increasing number of enterprises that require frequent cleaning to maintain professional surroundings. Industries such as hospitality, healthcare, and retail are investing in cleaning services to maintain sanitary requirements and improve consumer experiences. This trend creates lucrative prospects for cleaning companies, as commercial contracts are typically larger and more profitable than residential ones.

Carpet and Upholstery Cleaning Services Market Regional Analysis

Here is a more detailed regional analysis of the carpet and upholstery cleaning services market:

Europe:

According to Verified Market Research, Europe is estimated to dominate the market during the forecast period. Europe has enacted stringent rules for indoor air quality and cleanliness, notably in commercial and public settings. According to the European Environment Agency (EEA), poor indoor air quality accounts for approximately 120,000 premature deaths in Europe each year. The EU's Clean Air Policy Package seeks to reduce air pollution impacts by 49% by 2032, increasing demand for professional cleaning services to ensure high indoor air quality requirements.

Furthermore, the powerful hospitality industry in Europe is a major driver of carpet and upholstery cleaning services. According to Eurostat, the number of nights spent in tourist accommodations in the EU reached 2.8 billion in 2019, before the epidemic. As the sector recovers, with the UNWTO projecting a 126% increase in international visitors in Europe from January to September 2022 compared to 2021, the demand for professional cleaning services in hotels and tourist lodgings is likely to expand significantly.

North America:

North America is estimated to exhibit substantial growth within the market during the forecast period. The North American housing industry, especially in the United States, has expanded significantly, increasing demand for carpet and upholstery cleaning services. According to the U.S. Census Bureau, the homeownership rate in the United States reached 65.5% in the fourth quarter of 2021. Also, Harvard University's Joint Center for Housing Studies revealed that house improvement and repair spending in the United States totaled $450 billion in 2019, indicating an increasing trend in domestic renovations and upkeep, which involve professional cleaning.

Furthermore, North America, particularly the United States and Canada, has enacted stringent workplace health and safety laws, increasing demand for professional cleaning services in commercial settings. Employers must keep their workplaces clean and sanitary, according to the United States Occupational Safety and Health Administration (OSHA). According to the Bureau of Labor Statistics, there were roughly 157 million employed workers in the United States in 2019, all of whom are subject to these restrictions, resulting in a significant market for commercial carpet and upholstery cleaning services.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia Pacific region is rapidly urbanizing, resulting in increased demand for professional cleaning services. According to the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP), Asia Pacific's urban population is projected to increase from 2.3 billion in 2019 to 3.5 billion by 2050. This urbanization, combined with an expanding middle class, is driving up demand for carpet and upholstery cleaning services. According to the World Bank, the middle class in East Asia and the Pacific has increased from 27% of the population in 2002 to 54% in 2021, indicating a significant market for professional cleaning services.

Furthermore, Asia Pacific's hotel and tourism industries are expanding rapidly, creating a demand for expert cleaners. According to the World Travel & Tourism Council (WTTC), the Asia Pacific travel and tourism industry is predicted to add about 78 million new jobs over the next decade, reaching more than 428 million by 2032. This expansion in the hospitality industry is closely correlated with an increase in demand for carpet and upholstery cleaning services. The United Nations World Tourism Organization (UNWTO) forecasts that international visitors in Asia and the Pacific increased by 64% in 2022 compared to 2021, indicating a robust rebound and future expansion in the cleaning services market.

Global Carpet and Upholstery Cleaning Services Market: Segmentation Analysis

The Carpet and Upholstery Cleaning Services Market is segmented based on Service, Application, and Geography.

Carpet and Upholstery Cleaning Services Market, By Service

• Carpet Cleaning Service
• Upholstery Cleaning Service

Based on Service, the market is segmented into Carpet Cleaning Services and Upholstery Cleaning Services. The carpet cleaning service segment is estimated to dominate the carpet and upholstery cleaning services market. Carpets cover larger spaces in homes and workplaces than upholstery, and carpet cleaning services have a greater influence on income generation since they attract more clients. Carpet cleaning services are more common and affordable for cleaning larger areas, resulting in somewhat higher profit margins than upholstery cleaning.

Carpet and Upholstery Cleaning Services Market, By Application

• Commercial
• Commercial Spaces
• Hospitality
• Aviation
• Healthcare Facilities
• Government
• Institutional
• Others
• Residential

Based on Application, the market is segmented into Commercial and Residential. The commercial segment is estimated to hold the majority share in the forecast period in the carpet and upholstery cleaning services market due to the strong demand from businesses such as hotels, offices, and restaurants, which require frequent cleaning services for large carpeted areas and upholstery to preserve hygiene and appearance. The need to comply with cleanliness rules in commercial settings increases demand for these services, creating major income prospects for cleaning companies.

Carpet and Upholstery Cleaning Services Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the carpet and upholstery cleaning services market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe is estimated to dominate the carpet and upholstery cleaning services market due to severe cleaning chemical laws, which have increased demand for environmentally friendly cleaning products. Furthermore, the strong growth of Europe's commercial sector, particularly in hotels and healthcare, increases demand for professional cleaning services, maintaining the region's market leadership.

Key Players

• The "Carpet and Upholstery Cleaning Services Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Stanley Steemer, ServiceMaster Clean, ChemDry, Zerorez, ABM Industries, Inc., CleanNet USA, Inc., DuraClean, Eco Group Services, Jani-King International, Inc., Pritchard Industries, Inc., Stratus Building Solutions, and Sodexo.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Carpet and Upholstery Cleaning Services Market Recent Developments
• In June 2022, Anago Cleaning Systems established a new franchise in Nebraska, USA. The organization plans to expand in Nebraska, particularly in the Omaha and Lincoln metro areas.