Global Guayusa Market Size By Type (Guayusa Extract, Guayusa Leaf Extract), By Application (Tea, Energy Drinks), By Geographic Scope And Forecast

Guayusa Market Size And Forecast

Guayusa Market size was valued at USD 9.31 Million in 2024 and is projected to reach USD 13.34 Million by 2032, growing at a CAGR of 4.60% from 2026 to 2032.

With increased health concerns, customers are turning to a healthier option, which is predicted to sway their preference to Guayusa tea over Yerba mate tea. The Global Guayusa Market is expected to increase as a result of this shift in customer preferences. Manufacturers are experimenting with strategies to diversify their product line as the benefits of the Guayusa plant become more widely recognized. As a result, new product launches by international and domestic companies are likely to fuel the Global Guayusa Market's expansion. The Global Guayusa Market report provides a holistic evaluation of the market. The report offers a comprehensive analysis of key segments, trends, drivers, restraints, competitive landscape, and factors that are playing a substantial role in the market.

Global Guayusa Market Definition

Since ancient times, people have gathered the leaves of this tree for their alleged health advantages, which include antioxidant and anti-inflammatory characteristics. Tea and other guayusa beverages are getting increasingly popular today. Guayusa trees can reach heights of 19-98 feet (6-30 meters), with brilliant green, oblong leaves. Although this plant can be found across the Amazon rainforest, it is most commonly farmed in Ecuador. Its leaves are traditionally collected, dried, and steeped to make herbal tea. It's now available as a powder and extract, and it's used in goods like energy drinks and commercial teas. Guayusa is high in caffeine and also includes a lot of antioxidants and other plant chemicals that are healthy.

Caffeine, a well-known stimulant, is abundant in Guayusa. It contains almost the same amount of caffeine as normal coffee. It also includes theobromine, an alkaloid with a similar structure to caffeine. Chocolate and cocoa powder, for example, contain theobromine. Caffeine and theobromine, when taken together, have been demonstrated to improve mood, alertness, and focus. A combination of caffeine (19 mg) and theobromine (250 mg) was found to improve short-term brain performance in a study of 20 healthy people. According to research, guayusa has a number of antioxidants. These compounds attack free radicals, which are unstable molecules in the body, and so minimize oxidative stress. They may aid in the prevention of a variety of chronic diseases. Guayusa is notably high in catechins, a type of polyphenol antioxidant.

Inflammation, heart disease, cancer, and type 2 diabetes may all be protected by these. Catechins in tea have been related to lower cholesterol levels in animal studies. Still, more research into the exact chemicals found in guayusa and their impact on human health is needed. If the body is unable to adequately carry sugar from your blood into the cells, one may have high blood sugar. This disorder, if left unchecked, can develop into type 2 diabetes. Guayusa may help reduce blood sugar, while the exact method is unknown. Guayusa pills were found to dramatically lower blood sugar levels, restrict hunger, and reduce body weight in nondiabetic mice during 28-day research.

However, the existing research is restricted, and the findings may not necessarily apply to humans. More human research is required. Guayusa's strong caffeine level may help you lose weight. Caffeine is a natural stimulant that aids in the acceleration of metabolism, allowing the body to burn more calories. It also reduces hunger, according to studies. However, because caffeine's effects appear to fade over time, many of these advantages may only be temporary. Most studies employ incredibly high amounts of guayusa tea that you wouldn't get from a mug or two. Finally, more research on long-term, low-dose caffeine consumption is required.

Global Guayusa Market Overview

There has been a huge increase in deforestation as a result of rising urbanization tendencies. Guayusa, on the other hand, is said to protect the rainforest. These plants are mostly found in the Amazon Rainforest, where they grow naturally in the shade and away from the sun's harsh heat. It can also be planted alongside other medicinal plants, timber, fruits, and vegetables, increasing the likelihood of its cultivation. As a result, the worldwide Guayusa Market is expected to experience considerable expansion in the approaching years. The expansion of retail sectors is being seen in tandem with the opening of specialty stores, hypermarkets, and supermarkets, allowing for easy access to a large selection of Guayusa items. Consumers who formerly favored local retailers have moved their purchasing habits to hypermarkets and supermarkets, bolstering retail outlet expansion. Ecommerce has opened new ways for domestic and remote suppliers to shelf their items online and increase their sales chances, in addition to brick and mortar establishments. As a result, the Global Guayusa Market is expected to expand at a healthy clip.

Caffeine in excess can induce symptoms such as restlessness, anxiety, and insomnia. Despite its caffeine level, however, guayusa does not appear to create the jitteriness that other caffeinated beverages, such as coffee, do. Guayusa, like many teas, contains tannins, which can obstruct iron absorption and cause nausea, especially if eaten on an empty stomach. Tannins are unlikely to impair one's health in the little amounts found in tea, but persons with an iron deficiency should avoid it. Excessive consumption of Guayusa-containing beverages can cause irritation, depression, and insomnia, among other things. Consumers are becoming more health-conscious, and items with severe side effects are being eschewed in favor of healthier alternatives. As a result, these negative effects may stifle the Global Guayusa Market's expansion.

Global Guayusa Market: Segmentation Analysis

The Global Guayusa Market is Segmented on the basis of Type, Application, and Geography.

Guayusa Market, By Type

• Guayusa Extract
• Guayusa Leaf Extract

Based on Type, the market is segmented into Guayusa Extract and Guayusa Leaf Extract. Guayusa leaf extract is the dominating segment and has a bigger revenue share. This is attributed to the better applicability of the extract than the leaf and ease of use. Increasing health awareness is leading to its market growth. It is also recommended for the betterment of mental health. These factors are driving the growth of the market.

Guayusa Market, By Application

• Tea
• Energy Drinks
• Others

Based on Application, the market is segmented into Tea, Energy Drinks, and Others. The growing knowledge of the health advantages of drinking guayusa tea is driving this market. In addition, to broaden their consumer base, vendors in the market are producing novel guayusa tea goods such as bottled and ready-to-eat guayusa teas.

Guayusa Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World
• On the basis of regional analysis, the Global Guayusa Market is classified into North America, Europe, Asia Pacific, and the Rest of the world.

Key Players

The "Global Guayusa Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Garden of Flavor, All Market Inc., Wa Energy Leaves, Waykana Inc., Herbs America Inc., Dohler GmbH, BI Nutraceuticals, Yamamotoyama Co Ltd, WARMI.CO, Applied Food Sciences Inc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Key Developments

• In June 2018, The native Amazonian Guayusa leaf has been used for the first time in the UK by BFT Drinks. Yusa is the only energy tea in the category that does not contain tea extract or added caffeine; instead, all of Yusa's energy and health benefits are derived from Guayusa, a newly found Amazonian super-tea-leaf.
• In June 2018, Dohler introduced a novel RTD beverage with Guayusa as the main component to boost the tea's caffeine level. Under clean label choices, the company has also been producing a blend of exotic fruit flavors with Guayusa tea extracts.