Global Tomato Powder Market Size By Tomato Powder, By Processing Type, By Application, By Geographic Scope And Forecast

Tomato Powder Market Size And Forecast

The Tomato Powder Market size was valued at USD 1.94 Billion in 2024 and is projected to reach USD 2.56 Billion by 2032, growing at a CAGR of 3.53% from 2026 to 2032.

Tomato powder is a versatile and dehydrated form of concentrated tomato paste or puree, created by drying it into a fine, easy-to-use powder. This product retains much of the flavor and nutritional value of fresh tomatoes, making it a popular ingredient in various culinary applications.

In sauces, tomato powder is often utilized in marinara, pizza, and pasta sauces, offering a rich, tangy flavor while allowing for convenient storage and use. It's also a key ingredient in soups, adding depth and a robust tomato flavor to dishes like tomato or vegetable soups.

In addition to its use in traditional dishes, tomato powder has found a place in the snack industry as a flavoring agent for chips, crackers, jerky, and other savory treats. It enhances the taste profile with its intense flavor and long shelf life.

Tomato-flavored beverages, such as Bloody Marys or tomato juice, also benefit from tomato powder's concentrated taste.

Moreover, as a seasoning, it can be sprinkled on meats, poultry, or vegetables, adding a savory and tangy flavor. Its versatility and ease of use make tomato powder a convenient and essential ingredient in both home and commercial kitchens.

Global Tomato Powder Market Dynamics

The key market dynamics that are shaping the global tomato powder market include:

Key Market Drivers

Growing Demand for Convenience Foods: Tomato powder is in high demand as a versatile component in a wide range of food products due to the growing trend of processed and convenience foods. Its long shelf life and ease of use make it an attractive ingredient for food manufacturers and consumers alike.

Increasing Health Consciousness and Nutritional Benefits: Consumers are becoming more health-conscious and are seeking products with natural ingredients and nutritional benefits. Tomato powder is rich in lycopene, vitamins, and antioxidants, making it an attractive option for health-focused consumers. A 2023 study published in the Journal of Food Science and Technology found that tomato powder retained up to 87% of the lycopene content found in fresh tomatoes.

Extended Shelf Life and Reduced Food Waste: Tomato powder offers an extended shelf life compared to fresh tomatoes, which helps reduce food waste and allows for easier storage and transportation. The Food and Agriculture Organization (FAO) reported in 2023 that approximately 14% of food produced globally is lost between harvest and retail. However, dehydrated products like tomato powder have a shelf life of up to 24 months, significantly reducing waste.

Key Challenges

Seasonal Fluctuations in Raw Material Availability: Tomato production is frequently cyclical, there may be variations in the availability of raw materials for tomato powder. This seasonality may affect tomatoes' availability and cost, which affects the market as a whole. According to the Food and Agriculture Organization (FAO), global tomato production can fluctuate by up to 15% annually due to seasonal and climate factors. In 2022, the global tomato production was approximately 180 million tons, but this varied by region and season. The USDA reported that tomato prices fluctuate by as much as 30% between peak and off-peak seasons, directly impacting the cost of tomato powder production.

Competition from Fresh and Other Processed Tomato Products: The tomato powder market faces competition from fresh tomatoes and other processed tomato products like pasta and sauces, which are preferred by some consumers and food manufacturers.

Quality Control and Regulatory Challenges: Maintaining consistent quality in tomato powder production can be challenging due to variations in raw materials and processing methods. Additionally, regulatory requirements for food additives and processed foods can vary across different regions, potentially limiting market expansion. A 2023 study published in the Journal of Food Safety found that approximately 8% of tomato powder samples tested from various global sources did not meet international quality standards, primarily due to issues with moisture content and microbial contamination.

Key Trends

Rising Demand for Convenient and Ready-to-Eat Foods: Increasing consumer preference for convenient, pre-prepared meals and snacks is boosting the demand for tomato powder as a key flavoring agent.

Growing Adoption in the Foodservice Industry: The food service industry, including restaurants, catering services, and institutional kitchens, is increasingly adopting tomato powder due to its convenience, consistency, and long shelf life. A 2023 survey by the National Restaurant Association found that 68% of food service operators in the United States reported using tomato powder or similar dehydrated tomato products in their kitchens, up from 52% in 2020. The survey also indicated that the use of tomato powder in the food service industry was projected to grow by 15% annually over the next three years.

Expansion of Organic and Clean-Label Tomato Powder Products: With the increasing consumer demand for organic and clean-label products, manufacturers are expanding their offerings of organic tomato powder and products with minimal additives. According to a 2023 report by the Organic Trade Association, the U.S. organic food market grew by 5.9% in 2022, reaching $57.5 billion in sales.

The report also noted that organic tomato-based products, including tomato powder, saw a 7.2% growth in the same period. Furthermore, a global market research firm, Mintel, reported that product launches featuring "clean label" tomato powder increased by 23% between 2021 and 2023.

Global Tomato Powder Market Regional Analysis

Here is a more detailed regional analysis of the global tomato powder market:

North America

North America substantially dominates the global tomato powder market owing to the demand for clean and labeled ingredients.

Tomato powder is widely used in the food processing industry to add flavor, color, and nutritional value to various products. Consumers in North America are increasingly seeking out clean-label ingredients, which has led to a growing demand for tomato powder, as it is considered a clean-label ingredient due to its natural origin and lack of artificial additives fueling its market growth.

According to a 2023 report by the Food Marketing Institute (FMI), 78% of North American consumers consider clean labels important when making food purchase decisions. The same report indicated that sales of clean-label products in North America grew by 6.8% in 2022, reaching USD 180 Billion, with tomato-based products (including tomato powder) accounting for approximately 5% of this market.

The North American processed food industry is a major consumer of tomato powder, using it in a wide range of products including sauces, soups, snacks, and ready-to-eat meals.

The U.S. Department of Agriculture (USDA) reported that the food processing industry in North America was valued at $750 billion in 2022, with an annual growth rate of 2.5%. A 2023 industry survey by Food Processing magazine found that 42% of North American food manufacturers reported increased use of tomato powder in their products over the past year, with an average increase of 18% in tomato powder procurement.

North American consumers are becoming increasingly health-conscious, driving demand for nutrient-rich ingredients like tomato powder, which is known for its high lycopene content and other beneficial compounds.

A 2023 report by the National Health and Nutrition Examination Survey (NHANES) found that 65% of North American adults actively seek out foods with added nutritional benefits. The report also noted a 22% increase in consumer awareness of lycopene benefits between 2020 and 2023.

Additionally, the American Heart Association reported that sales of heart-healthy foods, including those fortified with tomato-based ingredients, increased by 15% in North America from 2021 to 2023.

Asia Pacific

Asia Pacific is anticipated to witness the fastest growth in the global tomato powder market during the forecast period.

The region's large and growing population creates a substantial consumer base, driving significant demand for food products, including tomato powder. Additionally, rising disposable incomes are enabling consumers to afford more processed and convenience foods, many of which utilize tomato powder as a key ingredient in sauces, snacks, and ready-to-eat meals.

The changing dietary habits in the region, driven by the westernization of diets, are also contributing to this growth. As more consumers in the Asia Pacific adopt Western foods such as pizza, pasta, and burgers, the demand for tomato powder essential in these dishes has surged.

Health consciousness is another driving factor, with more consumers seeking natural, nutritious ingredients like tomato powder, which is rich in lycopene and other beneficial nutrients.

Urbanization in Asia Pacific is further accelerating market growth. As lifestyles become busier, the demand for convenient, pre-prepared food products that incorporate tomato powder is rising. The rapid expansion of the food service industry, including restaurants and cafes, also fuels this demand. The favorable government policies, such as support for tomato cultivation and infrastructure development, are improving the efficiency of the tomato powder supply chain.

Global Tomato Powder Market: Segmentation Analysis

The Global Tomato Powder Market is segmented based on Tomato Powder, Processing Type, Application, And Geography.

Tomato Powder Market, By Tomato Powder

• Organic Tomato Powder
• Conventional Tomato Powder

Based on Tomato Powder, the Global Tomato Powder Market is bifurcated into Organic Tomato Powder, and Conventional Tomato Powder. The organic tomato powder segment is set to dominate the global tomato powder market owing to rising consumer awareness of the benefits of organic agriculture. Shoppers are increasingly aware of the health benefits of organic products, such as reduced pesticide exposure and environmental sustainability, driving demand for organic tomato powder.

Tomato Powder Market, By Processing Type

• Spray-Dried Tomato Powder
• Sun-Dried Tomato Powder

Based on the Processing Type, the Global Tomato Powder Market is bifurcated into Spray-Dried Tomato Powder, and Sun-Dried Tomato Powder. The spray-dried tomato powder segment dominates the global tomato powder market owing to technological advancements in spray-drying techniques, which have enhanced both the quality and efficiency of production. These improvements make spray-dried tomato powder a more attractive option for producers.

Tomato Powder Market, By Application

• Food and Beverage Industry
• Cosmetic and Pharmaceutical Industry

Based on Application, the Global Tomato Powder Market is bifurcated into the Food and Beverage Industry, and the Cosmetic and Pharmaceutical Industry. The food and beverage industry segment is set to dominate the global tomato powder market owing to its versatile applications. Tomato powder's intense flavor profile enhances the taste of a wide range of products, including sauces, soups, snacks, and beverages. Its convenience and ease of use further drive its popularity.

Tomato Powder Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Tomato Powder Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America substantially dominates the global tomato powder market owing to the demand for clean and labeled ingredients. Tomato powder is widely used in the food processing industry to add flavor, color, and nutritional value to various products. The North American processed food industry is a major consumer of tomato powder, using it in a wide range of products including sauces, soups, snacks, and ready-to-eat meals. The U.S. Department of Agriculture (USDA) reported that the food processing industry in North America was valued at USD 750 Billion in 2022, with an annual growth rate of 2.5%.

Key Players

The "Global Tomato Powder Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Agusa, Conesa Group, Agraz, Givaudan, Toul, Vegenat S.A., Lycored, Cham Foods, Garlico Industries, Aarkay Food Products, Gansu Dunhuang.

• This section offers in-depth analysis through a company overview, position analysis, the regional and industrial footprint of the company, and the ACE matrix for insightful competitive analysis. The section also provides an exhaustive analysis of the financial performances of mentioned players in the given market.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Tomato Powder Market Key Developments

• In June 2024, Kagome Co., Ltd., a Japanese maker and distributor of tomato-based meals and fruit and vegetable juices, opened a powder facility that converts byproducts into valuable powders. The company pioneered the development of high-value functional powders from tomatoes and carrots.
• In February 2024, NRGene Technologies Ltd., a Genomics firm, unveiled Supree (Supree-Zanim), a new FoodTech subsidiary. The company focuses on self-drying fruits and vegetables, such as tomatoes, to preserve flavor and nutritional content.