Global Customer Data Platform Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

Description

List of Tables

The global demand for Customer Data Platform Market is presumed to reach the market size of nearly USD 99.91 BN by 2030 from USD 7.72 BN in 2022 with a CAGR of 37.72% under the study period 2023 - 2030.

A Customer Data Platform is a software package that manages customer data and produces a uniform, durable customer database that other systems can access. It's a pre-built system that collects client data from various sources and allows it to be used by other methods for marketing campaigns, customer service, and other customer experience activities. Consumer data is collected in real-time and organized into individual, centralized consumer profiles by CDPs. Customer Data Platforms combine data from several first-, second-, and third-party sources to create customer profiles. Customer Relationship Management and Data Management Platform, transactional systems, web forms, email and social media activity, website and e-commerce behavioral data, and more are included in the customer data platform. CDP can assist in overcoming tactic fatigue and advancing programs to the next level, allowing email marketing, paid media, and other addressable channels to reach their full potential. Despite all the organizational and technological difficulties beneath, CDP delivers feed personalization algorithm power to provide highly tailored experiences that users anticipate.

Market Dynamics:

The customer is now present on any channel or platform for everyday activities such as reviewing emails, reading books, online shopping for food and fashion, online payments, and social networking applications. There is also a rise in data sets, frequent entry and leave of the app by users, and switching between apps. As a result, real-time interaction tracking is critical. Business owners use this database to present clients with helpful offers and reviews based on apps and websites. Because of the increased demand for real-time and personalized data analysis, the market is predicted to rise over the forecast period. Furthermore, businesses are undergoing digital transformations, allowing them to understand better what customers value, develop a firmer grip on operating models, and capitalize on the opportunity for competitive differentiation. Nevertheless, high capital expenditures and a scarcity of experienced employees who can successfully use the platform are expected to impede the customer data platform (CDP) software market.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of customer data platform. The growth and trends of customer data platform industry provide a holistic approach to this study.

Market Segmentation:

This section of the customer data platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platform
Services
Professional Services
Consulting Services
Support And Maintenance

By Deployment Mode

Cloud
On-Premises

By Organization Size

Large Enterprises
Small And Medium-Sized Enterprises (Smes)

By Application

Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention And Engagement
Security Management
Others ( Data Monetization And Data Enrichment)

By Vertical

BFSI
Retail And Ecommerce
Media And Entertainment
Travel And Hospitality
Telecom And It
Healthcare
Others (Automobile, Government, And Education)

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Customer Data Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata(US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind (US), Celebrus (UK), Tealium (US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR11216974

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . CUSTOMER DATA PLATFORM - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 By Component
- 3.7.2 By Deployment Mode
- 3.7.3 By Organization Size
- 3.7.4 By Application
- 3.7.5 By Vertical
- 3.7.6 By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY COMPONENT

6.1 Overview by Component
6.2 Historical and Forecast Data
6.3 Analysis by Component
6.4 Platform Market by Regions
6.5 Services Market by Regions
6.6 Professional Services Market by Regions
6.7 Consulting Services Market by Regions
6.8 Support and Maintenance Market by Regions

7 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY DEPLOYMENT MODE

7.1 Overview by Deployment Mode
7.2 Historical and Forecast Data
7.3 Analysis by Deployment Mode
7.4 Cloud Market by Regions
7.5 On-premises Market by Regions

8 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY ORGANIZATION SIZE

8.1 Overview by Organization Size
8.2 Historical and Forecast Data
8.3 Analysis by Organization Size
8.4 Large Enterprises Market by Regions
8.5 Small and medium-sized Enterprises (SMEs) Market by Regions

9 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY APPLICATION

9.1 Overview by Application
9.2 Historical and Forecast Data
9.3 Analysis by Application
9.4 Personalized Recommendations Market by Regions
9.5 Predictive Analytics Market by Regions
9.6 Marketing Data Segmentation Market by Regions
9.7 Customer Retention and Engagement Market by Regions
9.8 Security Management Market by Regions
9.9 Others Market by Regions

10 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY VERTICAL

10.1 Overview by Vertical
10.2 Historical and Forecast Data
10.3 Analysis by Vertical
10.4 BFSI Market by Regions
10.5 Retail and eCommerce Market by Regions
10.6 Media and Entertainment Market by Regions
10.7 Travel and Hospitality Market by Regions
10.8 Telecom and IT Market by Regions
10.9 Healthcare Market by Regions
10.10. Others Market by Regions

11 . GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS BY GEOGRAPHY

11.1. Regional Outlook
11.2. Introduction
11.3. North America
- 11.3.1. Overview, Historic and Forecast Data
- 11.3.2. North America By Segment
- 11.3.3. North America By Country
- 11.3.4. United State
- 11.3.5. Canada
- 11.3.6. Mexico
11.4. Europe
- 11.4.1. Overview, Historic and Forecast Data
- 11.4.2. Europe by Segment
- 11.4.3. Europe by Country
- 11.4.4. United Kingdom
- 11.4.5. France
- 11.4.6. Germany
- 11.4.7. Italy
- 11.4.8. Russia
- 11.4.9. Rest Of Europe
11.5. Asia Pacific
- 11.5.1. Overview, Historic and Forecast Data
- 11.5.2. Asia Pacific by Segment
- 11.5.3. Asia Pacific by Country
- 11.5.4. China
- 11.5.5. India
- 11.5.6. Japan
- 11.5.7. South Korea
- 11.5.8. Australia
- 11.5.9. Rest Of Asia Pacific
11.6. Latin America
- 11.6.1. Overview, Historic and Forecast Data
- 11.6.2. Latin America by Segment
- 11.6.3. Latin America by Country
- 11.6.4. Brazil
- 11.6.5. Argentina
- 11.6.6. Peru
- 11.6.7. Chile
- 11.6.8. Rest of Latin America
11.7. Middle East & Africa
- 11.7.1. Overview, Historic and Forecast Data
- 11.7.2. Middle East & Africa by Segment
- 11.7.3. Middle East & Africa by Country
- 11.7.4. Saudi Arabia
- 11.7.5. UAE
- 11.7.6. Israel
- 11.7.7. South Africa
- 11.7.8. Rest Of Middle East And Africa

12 . COMPETITIVE LANDSCAPE OF THE CUSTOMER DATA PLATFORM COMPANIES

12.1. Customer Data Platform Market Competition
12.2. Partnership/Collaboration/Agreement
12.3. Merger And Acquisitions
12.4. New Product Launch
12.5. Other Developments

13 . COMPANY PROFILES OF CUSTOMER DATA PLATFORM INDUSTRY

13.1. Company Share Analysis
13.2. Market Concentration Rate
13.3. Oracle Corporation (US)
- 13.3.1. Company Overview
- 13.3.2. Financials
- 13.3.3. Products
- 13.3.4. Recent Developments
13.4. SAP SE (Germany)
- 13.4.1. Company Overview
- 13.4.2. Financials
- 13.4.3. Products
- 13.4.4. Recent Developments
13.5. Adobe Inc. (US)
- 13.5.1. Company Overview
- 13.5.2. Financials
- 13.5.3. Products
- 13.5.4. Recent Developments
13.6. Salesforce.com, Inc. (US)
- 13.6.1. Company Overview
- 13.6.2. Financials
- 13.6.3. Products
- 13.6.4. Recent Developments
13.7. Microsoft Corporation (US)
- 13.7.1. Company Overview
- 13.7.2. Financials
- 13.7.3. Products
- 13.7.4. Recent Developments
13.8. SAS Institute (US)
- 13.8.1. Company Overview
- 13.8.2. Financials
- 13.8.3. Products
- 13.8.4. Recent Developments
13.9. Teradata(US)
- 13.9.1. Company Overview
- 13.9.2. Financials
- 13.9.3. Products
- 13.9.4. Recent Developments
13.10. Nice Systems Ltd. (Israel)
- 13.10.1. Company Overview
- 13.10.2. Financials
- 13.10.3. Products
- 13.10.4. Recent Developments
13.11. Dun & Bradstreet (US)
- 13.11.1. Company Overview
- 13.11.2. Financials
- 13.11.3. Products
- 13.11.4. Recent Developments
13.12. Leadspace (US)
- 13.12.1. Company Overview
- 13.12.2. Financials
- 13.12.3. Products
- 13.12.4. Recent Developments
13.13. Zylotech (US)
- 13.13.1. Company Overview
- 13.13.2. Financials
- 13.13.3. Products
- 13.13.4. Recent Developments
13.14. BlueVenn (US)
- 13.14.1. Company Overview
- 13.14.2. Financials
- 13.14.3. Products
- 13.14.4. Recent Developments
13.15. CaliberMind (US)
- 13.15.1. Company Overview
- 13.15.2. Financials
- 13.15.3. Products
- 13.15.4. Recent Developments
13.16. Celebrus (UK)
- 13.16.1. Company Overview
- 13.16.2. Financials
- 13.16.3. Products
- 13.16.4. Recent Developments
13.17. Tealium (US)
- 13.17.1. Company Overview
- 13.17.2. Financials
- 13.17.3. Products
- 13.17.4. Recent Developments
13.18. AgilOne (US)
- 13.18.1. Company Overview
- 13.18.2. Financials
- 13.18.3. Products
- 13.18.4. Recent Developments
13.19. BlueConic (US)
- 13.19.1. Company Overview
- 13.19.2. Financials
- 13.19.3. Products
- 13.19.4. Recent Developments
13.20. Lytics Inc. (US)
- 13.20.1. Company Overview
- 13.20.2. Financials
- 13.20.3. Products
- 13.20.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies