Global Content Analytics Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

List of Tables

The global demand for Content Analytics Market is presumed to reach the market size of nearly USD 48.44 BN by 2030 from USD 9.54 BN in 2022 with a CAGR of 22.52% under the study period 2023 - 2030.

Content analytics is an important aspect of digital marketing and can help businesses understand what is working in their content strategy. It is the process of analyzing and extracting insights from large amounts of text-based data, such as social media posts, customer reviews, and website content, and evaluating the overall effectiveness of a content strategy. It can be used to identify patterns and trends in user behaviour, such as which types of content are most popular or shared.

Market Dynamics:

The market growth is expected to rise due to the proliferation of digital media and the abundance of text-based data it generates. Also, the increasing importance of data-driven decision-making in businesses drives the market growth. By providing actionable insights and enabling businesses to make more informed decisions, content analytics has become essential for companies. In addition, the availability of advanced content analytics tools and technologies has made content analytics an increasingly popular and valuable tool for businesses looking to stay competitive and drive growth. However, the need for skilled analysts who can interpret and make sense of the data may limit the market growth.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of content analytics. The growth and trends of content analytics industry provide a holistic approach to this study.

Market Segmentation:

This section of the content analytics market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Deployment

Cloud
On-Premises

By Application

Text Analytics
Web Analytics
Speech Analytics
Social Media Analytics
Others

By Verticals

Banking Financial Services, And Insurance
Healthcare
Retail & Consumer Goods
IT And Telecom
Media & Entertainment
Travel & Hospitality
Government
Others

Regional Analysis:

This section covers the regional outlook, which accentuates current and future demand for the Content Analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the content analytics market include Adobe Systems Inc., Clarabridge Inc., International Business Machines (IBM) Corporation, Microsoft Corporation, NICE Systems Ltd., Oracle Corporation, OpenText Corporation, SAS Institute Inc., SAP SE, Verint Systems Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

Product Code: VMR112110055

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . CONTENT ANALYTICS - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Deployment
- 3.7.2 Market Attractiveness Analysis By Application
- 3.7.3 Market Attractiveness Analysis By Verticals
- 3.7.4 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK

6 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY DEPLOYMENT

6.1 Overview by Deployment
6.2 Historical and Forecast Data
6.3 Analysis by Deployment
6.4 Cloud Historic and Forecast Sales by Regions
6.5 On-Premises Historic and Forecast Sales by Regions

7 . GLOBAL CONTENT ANALYTICS MARKET ANALYSIS BY APPLICATION

7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Text Analytics Historic and Forecast Sales by Regions
7.5 Web Analytics Historic and Forecast Sales by Regions
7.6 Speech Analytics Historic and Forecast Sales by Regions
7.7 Social Media Analytics Historic and Forecast Sales by Regions
7.8 Others Historic and Forecast Sales by Regions

8 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY VERTICALS

8.1 Overview by Verticals
8.2 Historical and Forecast Data
8.3 Analysis by Verticals
8.4 Banking Financial Services, And Insurance Historic and Forecast Sales by Regions
8.5 Healthcare Historic and Forecast Sales by Regions
8.6 Retail & Consumer Goods Historic and Forecast Sales by Regions
8.7 IT And Telecom Historic and Forecast Sales by Regions
8.8 Media & Entertainment Historic and Forecast Sales by Regions
8.9 Travel & Hospitality Historic and Forecast Sales by Regions
8.10. Government Historic and Forecast Sales by Regions
8.11 Others Historic and Forecast Sales by Regions

9 . GLOBAL CONTENT ANALYTICS MARKET SALES ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook Sales Analysis
9.2. Introduction Sales Analysis
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE CONTENT ANALYTICS COMPANIES

10.1. Content Analytics Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF CONTENT ANALYTICS INDUSTRY

11.1. Top 10 Company Share Analysis
11.2. Market Concentration Rate
11.3. Adobe Systems Inc.
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Clarabridge Inc.
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. International Business Machines (IBM) Corporation
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Microsoft Corporation
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. NICE Systems Ltd.
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Oracle Corporation
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. OpenText Corporation
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. SAS Institute Inc.
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. SAP SE
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. Verint Systems Inc.
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies