Global Mobile Marketing Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast 2023 to 2030

List of Tables

The global demand for Mobile Marketing Market is presumed to reach the market size of nearly USD 75.91 BN by 2030 from USD 18.61 BN in 2022 with a CAGR of 19.21% under the study period 2023 - 2030.

Mobile marketing pertains to promotional and advertising endeavors tailored explicitly for users on mobile devices, including smartphones and tablets. This encompasses diverse strategies and tactics strategically crafted to connect with and captivate audiences through various mobile channels.

MARKET DYNAMICS

The mobile marketing market is thriving due to various influential factors. The widespread adoption of smartphones and tablets globally has reshaped consumer behavior, with people favoring mobile devices for browsing, shopping, and communication. This shift prompts businesses to tailor their marketing strategies for mobile platforms, recognizing the need to reach and engage audiences where they spend significant time. Improved internet connectivity, coupled with the surge in mobile app usage, drives investments in mobile marketing. Additionally, technological advancements like AR, VR, and AI offer innovative avenues for marketers to create interactive and personalized mobile campaigns, enhancing user engagement. The integration of location-based services enables targeted marketing efforts, delivering location-specific promotions, while social media's dominance on mobile devices necessitates mobile-optimized content and advertising strategies. Moreover, the capacity for data analytics facilitates personalized campaigns based on user behavior and preferences.

The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, And Value Chain analysis. These tools help to get a clear picture of the industry's structure And evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of mobile marketing. The growth And trends of mobile marketing industry provide a holistic approach to this study.

MARKET SEGMENTATION

This section of the mobile marketing market report provides detailed data on the segments at country And regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Component

Platform
Services

By Organization Size

Small And Medium Enterprises (SMEs)
Large Enterprises

By Vertical

Retail And Ecommerce
Travel And Logistics
Automotive
BFSI
Telecom And IT
Media And Entertainment
Healthcare
Government
Others (Includes Energy, Education, Real Estate And Utilities And Power)

REGIONAL ANALYSIS

This section covers the regional outlook, which accentuates current And future demAnd for the Mobile Marketing market across North America, Europe, Asia-Pacific, Latin America, And Middle East & Africa. Further, the report focuses on demAnd, estimation, And forecast for individual application segments across all the prominent regions.

The research report also covers the comprehensive profiles of the key players in the market And an in-depth view of the competitive lAndscape worldwide. The major players in the Mobile Marketing market include Airship (US) Swrve Inc (US) Vibes (US), Braze, Inc. (US), Adobe (US), Acoustic, LP (US) Localytics (US), Oracle (US) Salesforce (US) SAP (Germany). Marketo (US), Pyze Inc. (US), FollowAnalytics (US), Xtremepush (UK), IMI Mobile Private Limited (UK). MoEngage (UK), Punchh (US), Sailthru (US). Leanplum (US), And Netcore Solutions (India). This section consists of a holistic view of the competitive lAndscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, And other developments.

In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

Product Code: VMR112113103

1 . PREFACE

1.1. Report Description
- 1.1.1. Objective
- 1.1.2. Target Audience
- 1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
- 1.3.1. Market Research Process
- 1.3.2. Market Research Methodology

2 . EXECUTIVE SUMMARY

2.1. Highlights of Market
2.2. Global Market Snapshot

3 . MOBILE MARKETING - INDUSTRY ANALYSIS

3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter's Five Force Analysis
3.7. Market Attractiveness Analysis
- 3.7.1 Market Attractiveness Analysis By Component
- 3.7.2 Market Attractiveness Analysis By Channel
- 3.7.3 Market Attractiveness Analysis By Organization Size
- 3.7.4 Market Attractiveness Analysis By Vertical
- 3.7.5 Market Attractiveness Analysis By Region

4 . VALUE CHAIN ANALYSIS

4.1. Value Chain Analysis
4.2. Raw Material Analysis
- 4.2.1. List of Raw Materials
- 4.2.2. Raw Material Manufactures List
- 4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
- 4.4.1. Direct Marketing
- 4.4.2. Indirect Marketing
- 4.4.3. Marketing Channel Development Trend

5 . GLOBAL MOBILE MARKETING MARKET ANALYSIS BY COMPONENT

5.1 Overview by Component
5.2 Historical and Forecast Data
5.3 Analysis by Component
5.4 Platform Historic and Forecast Sales by Regions
5.5 Services Historic and Forecast Sales by Regions

6 . GLOBAL MOBILE MARKETING MARKET ANALYSIS BY CHANNEL

6.1 Overview by Channel
6.2 Historical and Forecast Data
6.3 Analysis by Channel
6.4 Messaging Historic and Forecast Sales by Regions
6.5 Push Notification Historic and Forecast Sales by Regions
6.6 Mobile Emails Historic and Forecast Sales by Regions
6.7 Quick Response (QR) Code Historic and Forecast Sales by Regions
6.8 Location based Marketing Historic and Forecast Sales by Regions
6.9 In-app Messages Historic and Forecast Sales by Regions
6.10. Mobile Web Historic and Forecast Sales by Regions
6.11 Others Historic and Forecast Sales by Regions

7 . GLOBAL MOBILE MARKETING MARKET ANALYSIS BY ORGANIZATION SIZE

7.1 Overview by Organization Size
7.2 Historical and Forecast Data
7.3 Analysis by Organization Size
7.4 Small And Medium Enterprises (SMES) Historic and Forecast Sales by Regions
7.5 Large Enterprises Historic and Forecast Sales by Regions

8 . GLOBAL MOBILE MARKETING MARKET ANALYSIS BY VERTICAL

8.1 Overview by Vertical
8.2 Historical and Forecast Data
8.3 Analysis by Vertical
8.4 Retail And Ecommerce Historic and Forecast Sales by Regions
8.5 Travel And Logistics Historic and Forecast Sales by Regions
8.6 Automotive Historic and Forecast Sales by Regions
8.7 BFSI Historic and Forecast Sales by Regions
8.8 Telecom And IT Historic and Forecast Sales by Regions
8.9 Media And Entertainment Historic and Forecast Sales by Regions
8.10. Healthcare Historic and Forecast Sales by Regions
8.11 Government Historic and Forecast Sales by Regions
8.12 Others (Includes Energy, Education, Real Estate And Utilities And Power) Historic and Forecast Sales by Regions

9 . GLOBAL MOBILE MARKETING MARKET ANALYSIS BY GEOGRAPHY

9.1. Regional Outlook
9.2. Introduction
9.3. North America Sales Analysis
- 9.3.1. Overview, Historic and Forecast Data Sales Analysis
- 9.3.2. North America By Segment Sales Analysis
- 9.3.3. North America By Country Sales Analysis
- 9.3.4. United State Sales Analysis
- 9.3.5. Canada Sales Analysis
- 9.3.6. Mexico Sales Analysis
9.4. Europe Sales Analysis
- 9.4.1. Overview, Historic and Forecast Data Sales Analysis
- 9.4.2. Europe by Segment Sales Analysis
- 9.4.3. Europe by Country Sales Analysis
- 9.4.4. United Kingdom Sales Analysis
- 9.4.5. France Sales Analysis
- 9.4.6. Germany Sales Analysis
- 9.4.7. Italy Sales Analysis
- 9.4.8. Russia Sales Analysis
- 9.4.9. Rest Of Europe Sales Analysis
9.5. Asia Pacific Sales Analysis
- 9.5.1. Overview, Historic and Forecast Data Sales Analysis
- 9.5.2. Asia Pacific by Segment Sales Analysis
- 9.5.3. Asia Pacific by Country Sales Analysis
- 9.5.4. China Sales Analysis
- 9.5.5. India Sales Analysis
- 9.5.6. Japan Sales Analysis
- 9.5.7. South Korea Sales Analysis
- 9.5.8. Australia Sales Analysis
- 9.5.9. South East Asia Sales Analysis
- 9.5.10. Rest Of Asia Pacific Sales Analysis
9.6. Latin America Sales Analysis
- 9.6.1. Overview, Historic and Forecast Data Sales Analysis
- 9.6.2. Latin America by Segment Sales Analysis
- 9.6.3. Latin America by Country Sales Analysis
- 9.6.4. Brazil Sales Analysis
- 9.6.5. Argentina Sales Analysis
- 9.6.6. Peru Sales Analysis
- 9.6.7. Chile Sales Analysis
- 9.6.8. Rest of Latin America Sales Analysis
9.7. Middle East & Africa Sales Analysis
- 9.7.1. Overview, Historic and Forecast Data Sales Analysis
- 9.7.2. Middle East & Africa by Segment Sales Analysis
- 9.7.3. Middle East & Africa by Country Sales Analysis
- 9.7.4. Saudi Arabia Sales Analysis
- 9.7.5. UAE Sales Analysis
- 9.7.6. Israel Sales Analysis
- 9.7.7. South Africa Sales Analysis
- 9.7.8. Rest Of Middle East And Africa Sales Analysis

10 . COMPETITIVE LANDSCAPE OF THE MOBILE MARKETING COMPANIES

10.1. Mobile Marketing Market Competition
10.2. Partnership/Collaboration/Agreement
10.3. Merger And Acquisitions
10.4. New Product Launch
10.5. Other Developments

11 . COMPANY PROFILES OF MOBILE MARKETING INDUSTRY

11.1. Company Share Analysis
11.2. Market Concentration Rate
11.3. Airship (US)
- 11.3.1. Company Overview
- 11.3.2. Company Revenue
- 11.3.3. Products
- 11.3.4. Recent Developments
11.4. Swrve Inc (US)
- 11.4.1. Company Overview
- 11.4.2. Company Revenue
- 11.4.3. Products
- 11.4.4. Recent Developments
11.5. Vibes (US)
- 11.5.1. Company Overview
- 11.5.2. Company Revenue
- 11.5.3. Products
- 11.5.4. Recent Developments
11.6. Braze Inc. (US)
- 11.6.1. Company Overview
- 11.6.2. Company Revenue
- 11.6.3. Products
- 11.6.4. Recent Developments
11.7. Adobe (US)
- 11.7.1. Company Overview
- 11.7.2. Company Revenue
- 11.7.3. Products
- 11.7.4. Recent Developments
11.8. Acoustic LP (US)
- 11.8.1. Company Overview
- 11.8.2. Company Revenue
- 11.8.3. Products
- 11.8.4. Recent Developments
11.9. Localytics (US)
- 11.9.1. Company Overview
- 11.9.2. Company Revenue
- 11.9.3. Products
- 11.9.4. Recent Developments
11.10. Oracle (US)
- 11.10.1. Company Overview
- 11.10.2. Company Revenue
- 11.10.3. Products
- 11.10.4. Recent Developments
11.11. Salesforce (US)
- 11.11.1. Company Overview
- 11.11.2. Company Revenue
- 11.11.3. Products
- 11.11.4. Recent Developments
11.12. SAP (Germany).
- 11.12.1. Company Overview
- 11.12.2. Company Revenue
- 11.12.3. Products
- 11.12.4. Recent Developments
11.13. Marketo (US)
- 11.13.1. Company Overview
- 11.13.2. Company Revenue
- 11.13.3. Products
- 11.13.4. Recent Developments
11.14. Pyze Inc. (US)
- 11.14.1. Company Overview
- 11.14.2. Company Revenue
- 11.14.3. Products
- 11.14.4. Recent Developments
11.15. FollowAnalytics (US)
- 11.15.1. Company Overview
- 11.15.2. Company Revenue
- 11.15.3. Products
- 11.15.4. Recent Developments
11.16. Xtremepush (UK)
- 11.16.1. Company Overview
- 11.16.2. Company Revenue
- 11.16.3. Products
- 11.16.4. Recent Developments
11.17. IMI Mobile Private Limited (UK).
- 11.17.1. Company Overview
- 11.17.2. Company Revenue
- 11.17.3. Products
- 11.17.4. Recent Developments
11.18. MoEngage (UK)
- 11.18.1. Company Overview
- 11.18.2. Company Revenue
- 11.18.3. Products
- 11.18.4. Recent Developments
11.19. Punchh (US)
- 11.19.1. Company Overview
- 11.19.2. Company Revenue
- 11.19.3. Products
- 11.19.4. Recent Developments
11.20. Sailthru (US)
- 11.20.1. Company Overview
- 11.20.2. Company Revenue
- 11.20.3. Products
- 11.20.4. Recent Developments
11.21. Leanplum (US)
- 11.21.1. Company Overview
- 11.21.2. Company Revenue
- 11.21.3. Products
- 11.21.4. Recent Developments
11.22. Netcore Solutions (India)
- 11.22.1. Company Overview
- 11.22.2. Company Revenue
- 11.22.3. Products
- 11.22.4. Recent Developments

Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies