Opportunities in the Middle East and Africa Household Products Industry

The Middle East and Africa household products industry was valued at $22.8 billion in 2022 and is forecast to record a compound annual growth rate (CAGR) of 11%, to reach $38.3 billion in 2027. In volume terms, the region is expected post a CAGR of 1.5% during 2022-27 (forecast period). Textile washing products was the largest category in the Middle East and African household products industry in 2022, generating sales of $9.8 billion and a 42.9% share of the overall industry. Tissue & hygiene was the second leading category accounting for a 27.8% value share. Based on the relative performance of countries on multiple metrics, Saudi Arabia, Qatar, Oman, and Egypt were shortlisted as high-potential countries, primarily due to their large household products industry sizes, projected high value growth rates, and rising per capita value levels. Among these high-potential countries, Egypt amassed the largest market share of the household products industry in 2022, in both value and volume terms. Likewise, Egypt is also anticipated to record the fastest CAGR in value terms during the forecast period.

Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Middle East and Africa household products industry, analyzing data from 23 countries in the region. It includes analysis on the following -
Market environment: Includes industry size, market size, and growth analysis by category.
High-potential countries' analysis: Indicates changing share of value consumption of various household products by category across high-potential countries in the Middle East and Africa region. It also provides risk-reward analysis of four countries across the Middle East and Africa region based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Middle East and Africa region. It also provides a better understanding of how certain manufacturers achieved success in the industry, and insights.
Competitive environment: Provides an overview of leading companies in the Middle East and Africa region, besides analyzing the growth of private label in the region.
Distribution analysis: Provides analysis on the leading distribution channels in the Middle East and Africa household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; B-2-B supply; cash & carries and warehouse clubs; e-retailers; and others. Others includes, parapharmacies/drugstores, direct sellers, department stores, and other channels.
Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
Challenges and future outlook: Provides the challenges and outlook pertaining to the Middle East and Africa household products industry.
Select industry metrics: Provides the insights on patent filings, job analytics by country and theme, as well as on global deals.

Reasons to Buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Executive Summary

Part 1: Market Environment

Market Size Analysis - Middle East and Africa Compared with Other Regions
Value and Volume Growth Analysis by Region
Middle East and Africa Market Growth Analysis by Country
Middle East and Africa Market Growth Analysis by Categories

Part 2: High-Potential Countries' Analysis

Methodology - Identifying High-Potential Countries
Top Four High-Potential Countries in Middle East and Africa
Overview of High-Potential Countries in Middle East and Africa
Growth Contribution Analysis by Country (1/5)
Growth Contribution Analysis by Country (2/5)
Growth Contribution Analysis by Country (3/5)
Growth Contribution Analysis by Country (4/5)
Growth Contribution Analysis by Country (5/5)
Value Share Analysis of Household Products Categories
Change in Value Consumption Levels by Country and Category
Per Capita Consumption Analysis
Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Overview of the Saudi Arabian Household Products Industry
Key Trends in the Saudi Arabian Household Products Industry
Overview of the Qatari Household Products Industry
Key Trends in the Qatari Household Products Industry
Overview of the Egyptian Household Products Industry
Key Trends in the Egyptian Household Products Industry
Overview of the Omani Household Products Industry
Key Trends in the Omani Household Products Industry

Part 4: Success Stories

About Success Stories
Case Study: JIK Bleach
Case Study: Sunlight Summer Sensations 2-in-1 Auto Washing Liquid Detergent
Case Study: Raid Multi-Insect Killer Odorless

Part 5: Competitive Environment

Leading Companies' Shares in the Middle East and Africa Household Products Industry
Brand Share Analysis of Top Five Companies
Leading Companies in the Middle East and Africa Household Products Industry
Leading Brands in the Middle East and Africa Household Products Industry
Private label Penetration in the Middle East and Africa Household Products Industry

Part 6: Distribution Analysis

Leading Distribution Channels by Country
Leading Distribution Channels by Category

Part 7: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type
Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

Key Challenges in the Middle East and Africa Household Products Industry
Future Outlook of the Middle East and African Household Products Industry

Part 9: Select Industry Metrics

Middle East and Africa Patent Filings
Middle East and Africa Patent Filings by Company
Global Patent Filings
Middle East and Africa Job Analytics by Company
Middle East and Africa Job Analytics by Theme
Global Deals

Appendix

Definitions
About GlobalData

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2022-27
Overview of high-potential countries in the Middle East and Africa
Value share of the household products categories, by country, 2022
Change in consumption of categories within household products industry (value terms), by country, 2022-27
Top five companies' shares by brand (in value terms) in the Middle East and Africa household products industry, 2022
Private label penetration (in value terms) in household products industry, 2022
Leading distribution channels in the Middle East and Africa by country, value share (%), 2022
Leading distribution channels in the Middle East and Africa by category, value share (%), 2022

List of Figures

Annual value growth analysis by region, 2022-27
Annual volume growth analysis by region, 2022-27
Volume growth analysis of countries compared with regional average growth
Country value size and CAGR analysis grid based on regional average
Value and volume growth analysis by categories in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the air fresheners category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the bleach category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the dishwashing products category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the general purpose cleaners category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the insecticides category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the polishes category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the scouring products category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the textile washing products category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the tissue & hygiene category in the Middle East and Africa, 2022-27
Country-level contribution to the growth of the toilet care category in the Middle East and Africa, 2022-27
Per capita consumption by category in the Middle East and Africa by country, 2022
Per capita expenditure by category in the Middle East and Africa by country, 2022
Saudi Arabia: Category share
Qatar: Category share
Egypt: Category share
Oman: Category share
Leading companies in the Middle East and Africa household products industry by value sales (% share), 2022
Leading companies in the Middle East and Africa household products industry by value sales ($ million), 2022
Leading brands (including private label) in the Middle East and Africa household products industry by value sales ($ million), 2022
Key pack material volume (units) share, 2022
Unit volume growth by pack material, 2017-27
Key pack type volume (units) share, 2022
Unit volume growth by pack type, 2017-27
Key closure type volume (units) share, 2022
Unit volume growth by closure type, 2017-27
Key primary outer type volume (units) share, 2022
Unit volume growth by primary outer type, 2017-27
Total household products patent filings, Middle East and Africa, 2022
Household products industry patent filings by leading companies, Middle East and Africa, 2022
Total job postings in Middle East and Africa household products industry by company, 2022
Job postings in Middle East and Africa household product industry by theme, 2022

Opportunities in the Middle East and Africa Household Products Industry

Description

Table of Contents

List of Tables

Abstract

Scope

Reasons to Buy

Table of Contents

Table of Contents

Part 1: Market Environment

Part 2: High-Potential Countries' Analysis

Part 3: Country Deep Dive

Part 4: Success Stories

Part 5: Competitive Environment

Part 6: Distribution Analysis

Part 7: Packaging Analysis

Part 8: Challenges and Future Outlook

Part 9: Select Industry Metrics

Appendix

List of Tables

List of Tables

List of Figures

List of Figures