PUBLISHER: GlobalData | PRODUCT CODE: 1422142
PUBLISHER: GlobalData | PRODUCT CODE: 1422142
Opportunities in the Eastern European Household Products Industry
Abstract
The Eastern European household products industry was valued at $16.1 billion in 2022 and is forecast to record a value CAGR of 10.4% and reach $26.5 billion in 2027. In volume terms, the region is expected post a CAGR of 1.7% during 2022-27 (forecast period). Tissue & hygiene was the largest category in the Eastern European household products industry in 2022, generating sales of $6 billion and a 37.1% share of the overall industry. Textile washing products was the second-leading category, accounting for a 33.1% value share. The top five companies in the Eastern European household products industry together accounted for a value share of 38.3% in 2022. The industry was led by Procter & Gamble, which held a 13.3% share, followed by Henkel and Unilever, with shares of 12% and 5.7%, respectively. The other two leading companies, Reckitt Benckiser Group and S.C. Johnson & Son, accounted for value shares of 4.6% and 2.7%, respectively.
Provides an overview of current household industry scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.
With growing concerns around health and environment among consumers, there has been an increase in demand for household products that have a lower impact on the environment and have naturally derived ingredients. Consumers are looking for novel products with toxin-free ingredients and are avoiding harmful chemicals. As a result, manufacturers are formulating household products that are sustainable and contain safe ingredients.
Scope
This report brings together multiple data sources to provide a comprehensive overview of the Eastern European household products industry, analyzing data from 19 countries in the region. It includes analysis on the following -
Market environment: Includes industry size, market size, and growth analysis by category.
High-potential countries' analysis: Indicates changing share of value consumption of various household products by category, across high-potential countries in the Eastern European region. It also provides risk-reward analysis of four countries in the Eastern European region, based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
Country deep dive: Provides overviews, demographic analysis, and key trends across high-potential countries.
Success stories: This section features some of the most compelling household products manufacturers, brands, products, and marketing campaigns in the Eastern European region. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
Competitive environment: Provides an overview of leading companies in the Eastern European region, besides analyzing private label penetration in the region.
Distribution analysis: Provides analysis on the leading distribution channels in the Eastern household products industry in 2022. It covers six distribution channels: hypermarkets & supermarkets; convenience stores; e-retailers; B-2-B supply, cash & carries and warehouse clubs, and others. Others comprises direct sellers, parapharmacies/drugstores, and other retailers.
Packaging analysis*: The report provides percentage share (2022) and growth analysis (during 2017-22) for various pack materials, pack types, closures, and primary outer types based on volume sales (by pack units) of household products.
Challenges and future outlook: Provides the challenges and outlook pertaining to the Eastern European household products industry.
Select industry metrics: Provides insights on patent filings, job analytics by country and theme, as well as global deals.
Reasons to Buy
Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates
Table of Contents
Table of Contents
- Executive Summary
Part 1: Market Environment
- Market Size Analysis - Eastern Europe Compared with Other Regions
- Value and Volume Growth Analysis by Region
- Eastern European Market Growth Analysis by Country
- Eastern European Market Growth Analysis by Category
Part 2: High-Potential Countries' Analysis
- Methodology - Identifying High-Potential Countries
- Top Four High-Potential Countries in Eastern Europe
- Overview of High-Potential Countries in Eastern Europe
- Growth Contribution Analysis by Country (1/5)
- Growth Contribution Analysis by Country (2/5)
- Growth Contribution Analysis by Country (3/5)
- Growth Contribution Analysis by Country (4/5)
- Growth Contribution Analysis by Country (5/5)
- Value Share Analysis of Household Products Categories
- Change in Value Consumption Levels by Country and Category
- Per Capita Consumption Analysis
- Per Capita Expenditure Analysis
Part 3: Country Deep Dive
- Overview of the Czech Republic's Household Products Industry
- Key Trends in the Czech Republic's Household Products Industry
- Overview of Hungary's Household Products Industry
- Key Trends in Hungary's Household Products Industry
- Overview of Romania's Household Products Industry
- Key Trends in Romania's Household Products Industry
- Overview of Poland's Household Products Industry
- Key Trends in Poland's Household Products Industry
Part 4: Success Stories
- About Success Stories
- Case Study: Frosch Universal Cleaner Neutral
- Case Study: Savex Premium Liquid Laundry Detergent
Part 5: Competitive Environment
- Leading Companies' Shares in the Eastern European Household Products Industry
- Brand Share Analysis of Top Five Companies
- Leading Companies in the Eastern European Household Products Industry
- Leading Brands in the Eastern European Household Products Industry
- Private Label Penetration in the Eastern European Household Products Industry
Part 6: Distribution Analysis
- Leading Distribution Channels by Country
- Leading Distribution Channels by Category
Part 7: Packaging Analysis
- Growth Analysis by Key Pack Material and Pack Type
- Growth Analysis by Closure Type and Primary Outer Type
Part 8: Challenges and Future Outlook
- Key Challenges in the Eastern European Household Products Industry
- Future Outlook of the Eastern European Household Products Industry
Part 9: Select Industry Metrics
- Eastern European Patent Filings
- Global Patent Filings
- Eastern European Job Analytics by Company and Theme
- Global Deals
Appendix
- Definitions
- About GlobalData
List of Tables
List of Tables
- Regional comparison: market size, growth, and per capita analysis, 2022-27
- Overview of high-potential countries
- Value share of the household products industry, by country, 2022
- Change in consumption of categories within household products industry (value terms), by country, 2022-27
- Top five companies' shares by brand (in value terms) in the household products industry, 2022
- Private label penetration (in value terms) in the household products industry, 2022
- Leading distribution channels in Eastern Europe by country, 2022
- Leading distribution channels in Eastern Europe by category, 2022
List of Figures
List of Figures
- Annual value growth analysis by region, 2022-27
- Annual volume growth analysis by region, 2022-27
- Volume growth analysis of countries compared with regional average growth
- Country value size and CAGR analysis grid based on regional average
- Value and volume growth analysis by category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the air fresheners category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the bleach category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the dishwashing products category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the general purpose cleaners category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the insecticides category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the polishes category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the scouring products category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the textile washing products category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the tissue & hygiene category in Eastern Europe, 2022-27
- Country-level contribution to the growth of the toilet care category in Eastern Europe, 2022-27
- Per capita consumption by category in Eastern Europe by country, 2022
- Per capita expenditure by category in Eastern Europe by country, 2022
- The Czech Republic: Category share
- Hungary: Category share
- Romania: Category share
- Poland: Category share
- Leading companies in the Eastern European Household Products Industry by value sales (% share), 2022
- Leading companies in the Eastern European household products industry by value sales ($ million), 2022
- Leading brands (and private label) in the Eastern European household products industry by value sales ($ million), 2022
- Key pack material volume (units) share, 2022
- Unit volume growth by pack material, 2017-27
- Key pack type volume (units) share, 2022
- Unit volume growth by pack type, 2017-27
- Key closure type volume (units) share, 2022
- Unit volume growth by closure type, 2017-27
- Key primary outer type volume (units) share, 2022
- Unit volume growth by primary outer type, 2017-27
- Total household products patent filings, Eastern Europe, 2022
- Household products industry patent filings by leading companies, Eastern Europe, 2022
- Total household products industry patent filings for key markets, 2022
- Total job postings in the Eastern European household products industry by company, 2022
- Job postings in the Eastern European household products industry by theme, 2022
- Deals in household products industry by geography, 2022
