PUBLISHER: Packaged Facts | PRODUCT CODE: 1426996
PUBLISHER: Packaged Facts | PRODUCT CODE: 1426996
This Packaged Facts report analyses the $42 billion consumer and corporate food gifting market. Consumer and corporate food gifting sales are projected to grow at an average rate of 5.2% annually through 2028.
Consumer demographics, perceptions, motivations, and behavior are examined for food gift purchasers and recipients. Overall food and health habits and attitudes are also examined.
Corporate and consumer retail sales of food gifts are provided in billion dollars from 2018 to 2023, with sales projected from 2024 to 2028. Sales are segmented by consumer-purchased gifts and corporate-purchased gifts.
The food gifting market includes food gifts ranging from baskets of treats to eat while watching football to food gift baskets given to people on Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as standalone gifts are excluded from this report (e.g., a single bottle of wine given as a gift and selected by the buyer). Food baskets refer to prepackaged assortments of foods and beverages, not consumer-assembled baskets of these items.
There are many prepackaged food gifts available in the marketplace. These include:
CHAPTER 1: EXECUTIVE SUMMARY
Why Do Buyers Choose Food Gifts?
The Role of E-Commerce
Expanding Occasions for Food Gifting
Subscriptions vs. One-Time Gifting Options
Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients
Opportunities in Food Gift Packaging Innovations
Key Consumer Trends
Scope
CHAPTER 2: RECENT HISTORICAL TRENDS FROM THE PANDEMIC TO THE INFLATION ERA
HIGHLIGHTS
BOOSTED ONLINE GROCERY SHOPPING ACTIVITY
Frequency of Grocery Shopping in 2023: In-Person vs. Online
Use of Meal Kit Delivery Services
Figure 2-2. Changes in Ordering Meal Kits during the Pandemic, 2021 - 2022 (percent of consumers)
SNACKING AND HEALTHY EATING HABITS
Trends from 2021-2022
Table 2-1. Coronavirus Eating Habits: "Because of the coronavirus, I am eating more…", 2021 (percent of consumers)
Figure 2-3. Coronavirus Habits in Snacking, Eating Frequency, and Eating "Comfort" Foods, 2021 - 2022 (percent of consumers)
Figure 2-4. Coronavirus Habits in Eating Fresh Produce and Processed Foods, 2021 - 2022 (percent of consumers)
Table 2-2. Current Snacking Activity Compared to Pre-Pandemic Levels, 2023 (percent of consumers)
CONCERNS ABOUT COVID-19 EXPOSURE HAVE REMAINED
Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
Table 2-3. Coronavirus Health Concerns: "I am concerned about…", 2020 - 2021 (percent of consumers)
Figure 2-5. COVID-19 Statistics, December 16, 2023 -
Table 2-4. Coronavirus Health Concerns: "I am concerned about…", 2022 - 2023 (percent of consumers)
Figure 2-6. COVID-19 Statistics, 2020 -
Concerns about COVID-19 Variants
Figure 2-7. Concerns about the Delta/Omicron Variant and Future Variants of COVID-19, 2021 - 2023 (percent of consumers)
Concerns about Future Potential Pandemic Outbreaks
Table 2-5. Future Potential Pandemic Outbreak Concerns, 2023 (percent of consumers)
Vaccination Plans Reveal Many Consumers Are Taking COVID-19 and the Flu Seriously, Though Fewer May Be Getting Vaccinated Than Who Report Concerns
Table 2-6. Consumer Vaccination Plans, 2023 (percent of consumers)
NEGATIVE PERSONAL EFFECTS OF THE PANDEMIC
Figure 2-8. Changes in Mental and Physical Symptoms during the Pandemic, 2022 (percent of consumers)
Figure 2-9. Current Feelings on Mental and Physical Symptoms Compared to "Normal" or Preferred Level, 2023 (percent of consumers)
Stress Levels and Impact on Food/Beverage Consumption
NEAR TERM EFFECTS ON WORK HABITS
Figure 2-12. Coronavirus Changes to Work Patterns, 2021 - 2022 (percent of consumers)
Work from Home Ability and Frequency
Table 2-8. Ability to Work from Home and Frequency of Remote Work, 2023 (percent of consumers)
Working at a Co-Working Space or Working from Home
Table 2-9. Working at a Co-Working Space or Working from Home, 2023 (percent of consumers)
Table 2-10. Consumer Rating of Experiences Working at a Co-Working Space or Working from Home, 2023 (percent of consumers who have ever had each experience)
Table 2-11. Consumer Opinions on Working at a Co-Working Space or Working from Home, 2023 (percent of employed consumers)
RISING PRICES: FROM SUPPLY CHAIN CRUNCHES TO INFLATION
Table 2-12. Consumer Concerns about Rising Food Prices, 2021 - 2023 (percent of consumers)
The Vast Majority of Consumers Have Noticed the Rising Cost of Food, and Many Are Changing Their Purchasing Decisions
Cutting Back on Household Expenses
Table 2-13. Consumers Cutting Back on Household Expenses in the Last 12 Months, 2022 (percent of consumers)
Table 2-14. Types of Household Expenses Cut Back on in the Last 12 Months, 2022 (percent of consumers)
Table 2-15. Consumer Spending on "Extras", 2023 (percent of consumers)
CHAPTER 3: MARKET SIZE AND FORECAST
HIGHLIGHTS
SCOPE
Food Gift Definition
Types of Food Gifts
CONSUMER AND CORPORATE FOOD GIFTING MARKET HISTORICAL TRENDS
Table 3-1. Consumer and Corporate Food Gifting Historical Trends, 2018-2023 (billions of dollars and annual percent change)
CONSUMER AND CORPORATE FOOD GIFTING MARKET FORECAST
Table 3-2. Consumer and Corporate Food Gifting Market Forecast, 2023, 2024P-2028P (billions of dollars and annual percent change)
MARKET FACTORS
Sales of Food Gift Marketers
Innovation
Demographic Influence
Occasions
Corporate Food Gifting Trends
Pandemic No Longer the Primary Driver of Consumer Behavior
PURCHASE SHARE BY HOUSEHOLD INCOME
Table 3-3 Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2023 (percent)
PURCHASE SHARE BY AGE
Table 3-4. Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2023 (percent)
CHAPTER 4: TYPES OF FOOD GIFTS AND RECIPIENTS
HIGHLIGHTS
PURCHASING FOR OTHERS
Figure 4-1. Gourmet Assortments with Wine Are Often Sold at Specialty Stores
Table 4-1. Food Gift Types Purchased for Others in the Last 12 Months, 2012-2023 (percent of consumers)
PURCHASING FOOD GIFTS FOR SELF
Table 4-2. Food Gift Types Purchased for Self in the Last 12 Months, 2020-2023 (percent of consumers)
PERSONAL FOOD GIFT TYPES
Table 4-3. Personal Food Gift Types Received in the Last 12 Months, 2020-2023 (percent of adults who received a personal food gift)
WORK-RELATED FOOD GIFT TYPES
Table 4-4. Work-Related Food Gift Types Received in the Last 12 Months, 2020-2023 (percent of adults who received a business food gift)
TYPES OF GIFT RECIPIENTS
CHAPTER 5: FOOD GIFTING OCCASIONS AND OPPORTUNITIES
HIGHLIGHTS
HOLIDAY AND EVERY DAY
Birthdays and Winter Holidays Are the Most Popular Gifting Occasions
Table 5-1. Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2023 (percent of adults who purchased food gifts)
Personal vs. Work-Related Food Gifting Occasions
Table 5-2. Food Gift Receiving Occasions by Personal vs. Business Gifts, 2023 (percent of adults who received a food gift)
MAJOR HOLIDAYS
Winter Holidays (Christmas, Hanukkah, Kwanzaa, New Year's)
Table 5-3. Planned Winter Holiday Gift Spending, Total and Per Person, 2015-2023
Figure 5-1. Winter Food Gifts with Holiday Imagery and Colors
Figure 5-2. Give the Gift of an Easy to Prepare Holiday Dinner
Valentine's Day
Table 5-4. Planned Valentine's Day Spending, Total and Per Person, 2015-2024
Figure 5-3. See's Promotes Chocolate Exchanges for Galentine's Day
Mother's Day
Table 5-5. Planned Mother's Day Spending, Total and Per Person, 2015-2023
Figure 5-4. Food Assortments as Gifts for Mother's Day
Father's Day
Table 5-6. Planned Father's Day Spending, Total and Per Person, 2015-2023
Figure 5-5. Griller Packs for Father's Day Gives Dad a Reason to Use the Grill You Got Him Last Year
Thanksgiving
Figure 5-6. Frozen Prepared Thanksgiving Food Options Make a Good Gift for Busy People to Reduce Holiday Stress
Figure 5-7. Unique Types of Turkey Can Be Given As Thanksgiving Gifts to Feed a Family
Figure 5-8. Thanksgiving Meal Kit with Mostly Unprepared Ingredients to Inspire Cooking
Easter
Table 5-7. Planned Easter Spending, Total and Per Person, 2015-2023
Figure 5-9. Easter Candies Often Feature Pastel Colors and an Easter Bunny or Easter Eggs
Halloween
Table 5-8. Planned Halloween Spending, Total and Per Person, 2015-2023
Figure 5-10. Halloween Candy Gift Set With Decorative Box
Changes in Religious Affiliation Over Time
Jewish Holidays
Figure 5-11. Specialty Religious Holiday Gifts Offered by Oh! Nuts
Islamic Holidays
Figure 5-12. Gift Basket with Turkish Ethnic Foods
WEDDINGS & ANNIVERSARIES
Rate of Marriages, Engagements, and Living with Partners
Expanding Food Gifting Opportunities
Figure 5-13. Personalized Chocolates for Same-Sex Wedding
Figure 5-14. Exotic Food Gift for a Unique and Romantic Food Preparation Experience
BIRTHS
Figure 5-15. Gender Reveal Cake Could Be Self-Gifted For a Surprise Gathering
Figure 5-16. Food Gift Baskets to Celebrate the Arrival of a New Baby
GRADUATIONS
Table 5-10. Planned Graduation Gift Spending, Total and Per Person, 2015-2023
Figure 5-17. Gift Baskets for New Graduates Congratulate Educational Achievement with Food and Beverages
MILITARY AND SCHOOL CARE PACKAGES
Figure 5-18. Military Cake Purchase Proceeds Donated to Cake Program for Overseas Service Members
SYMPATHY-DRIVEN OCCASIONS
Illness and Injury
Figure 5-19. Get Well Gift Baskets Feature Sweet Treats and Creative Packaging
Death in the Family
Figure 5-20. Give a Sympathy Gift of Comforting Soup to Someone in Grieving
CHAPTER 6: FOOD GIFTING INNOVATION AND MARKETING STRATEGIES
HIGHLIGHTS
FOOD GIFTS FOR DIET AND HEALTH: BETTER-FOR-YOU TRENDS
Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
Figure 6-1. Organic Fruit Basket Carries the USDA Organic Seal
Figure 6-2. Dried Fruit and Nut Gift Set Combines Sweet & Salty Flavors for Health Conscious Consumers
Nutrient-Rich Vegetables Are Healthy Gifts
Figure 6-3. Vegetable Griller Pack Provides the Gift Recipient with a Cooking Experience
Figure 6-4. Veggie Cooking Kit Provides Seasonings and Plant-Based Recipes for Healthy Inspiration
Sugar-Free Confections
Figure 6-5. Sugar-Free Confections Baked With the Same Techniques as Original Varieties
Figure 6-6. Great-Tasting Sugar-Free Chocolates Made With Natural Stevia Leaf Extract
Unrefined Sugar
Figure 6-7. Gift Set of Toffee Pralines Made With Raw Cane Sugar
Gluten-Free
Figure 6-8. Naturally Gluten-Free Cheese and Sausage Gift Set Marketed As Gluten-Free
Figure 6-9. Gluten-Free Baked Goods Are Specially Made to be Allergen-Free
Keto, Paleo, Whole30, and Other Diets
Figure 6-10. Pick a Food Gift for People Who Belong To a "Food Tribe"
SUSTAINABILITY AND FAIR TRADE
Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
Fair Trade Food Products as a More Ethical Gift
Figure 6-11. Fair Trade Gift Set Includes Specially Produced Foods Made With Fairly Priced Ingredients
PLANT-BASED MEAT ALTERNATIVES AS FOOD GIFTS
Figure 6-12 Plant-Based Meat Alternative Snacks Are a "Gift Basket for Everyone"
FOOD GIFTS PROVIDE RECIPIENTS WITH ELEGANT MEALS
Figure 6-13. Meat Paired with Seasonings, Wine, Desserts and Other Foods Offers Gift Recipients a Full Meal and Grilling Experience
Figure 6-14. Fully Prepared Meals Make For a Fancy and Convenient Gift
FOOD GIFT CUSTOMIZATION AND PERSONALIZATION
Figure 6-15. Custom Combo Packages at Different Price Tiers Allow Buyers to Select Each Food in the Set
Figure 6-16. Build-A-Box of Chocolates with Custom Gift Box Selections
Figure 6-17. Making Candy Food Gifts More Personal with Photos of Your Relationships
Figure 6-18. Make Your Gift More Personal By Allowing the Recipient to Pick It
FOOD GIFT SUBSCRIPTIONS
Figure 6-19. Give the Gift of Monthly Deliveries of Healthy Snacks
INTERNATIONAL FLAVORS
Figure 6-20. Food Gifts with International Flavors Can Be a One-Off Delivery or a Continuing Subscription
Figure 6-21. Food Gift Subscription Box Aims To Let You Discover a Country through Snacks
Figure 6-22. Premium Imported Products for a Foreign "Food Experience"
Figure 6-23. Foreign Confections Appeal to Luxury and Healthy Tastes
GIFT CARDS COMPETE AGAINST FOOD GIFTS, BUT BUYERS AND RECEIVERS HAVE A LOT OF OVERLAP
Open-Loop and Closed-Loop Gift Cards
Figure 6-24. Types of Gift Cards
Physical and Digital Gift Cards
Figure 6-25. Values of Gift Cards Received, Physical vs. E-Gift Cards, 2023 (percent)
Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
Table 6-1. Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2023 (percent)
Food Gifting Via Gift Cards
Figure 6-26. Reduced Price Gift Cards for Food Gifting Retailer
Figure 6-27. Gift Subscriptions May Simply Give Recipients a Gift Card to Use According to Their Choices
FOOD GIFT OFFERS MAKE PRICE-SENSITIVE CONSUMERS MORE LIKELY TO BUY
Figure 6-28. PayPal Gift Card Promotions for Valentine's Day
Figure 6-29. Online Food Box & Gifting Companies with Offers in the American Express App
CHAPTER 7: REASONS FOR BUYING AND NOT BUYING FOODS GIFTS
HIGHLIGHTS
REASONS FOR PURCHASING FOOD GIFTS: 2012-2023 TRENDS
Table 7-1. Reasons for Purchasing Food Gifts, 2012-2023 (percent of consumers who have purchased food gifts for others or self)
ATTRIBUTES SOUGHT IN SPECIALTY FOOD GIFTS: 2010-2023 TRENDS
High Quality
Appearance
Value, Trust, and Variety
Table 7-2. Attributes Sought When Purchasing Food Gifts, 2010-2023 (percent of consumers who have purchased food gifts for others or self)
REASONS FOR NOT BUYING FOOD GIFTS
CHAPTER 8: FREQUENCY OF FOOD GIFTING AND PURCHASE PRICES
HIGHLIGHTS
GIFTS FOR OTHERS VS. SELF
Table 8-1. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2023 (percent)
Table 8-2. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2023 (percent of age group and index)
Table 8-3. Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2023 (percent and index)
NUMBER OF RECIPIENTS
Table 8-4. Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2023 (percent of those giving any food gifts)
AMOUNT SPENT PER FOOD GIFT
Table 8-5. Amount Spent per Food Gift, 2010-2023 (percent of those giving any food gifts)
CHAPTER 9: FOOD GIFTING RETAIL DISTRIBUTION
HIGHLIGHTS
ONLINE PURCHASING TRENDS
More Consumers Purchasing Online and Via Mobile Phones
Table 9-1. Online Grocery Purchases and Obtaining Information from a Mobile Device or Computer before Making a Purchase, 2016-2023 (percent of adults)
Table 9-2. Obtaining Information in a Store or from a Catalog before Making a Purchase, 2016-2023 (percent of adults)
Table 9-3. Fulfillment Methods for Items Purchased Online or Via Phone, 2023 (percent of adults)
Table 9-4. Activities on Mobile Phones, Tablets, and E-Readers in the Last 30 Days, 2023 (percent of adults)
Gift Basket Purchases: Internet vs. Phone/Mail
Table 9-5. Gift Basket Purchases in the Last 6 Months: By Internet, Phone, and Mail Ordering, 2023 (percent)
Mobile Purchasing Most Common with Younger Consumers, Higher Income Consumers Most Likely to Purchase Gift Baskets on the Internet
Table 9-6. Internet Purchasing of Gift Baskets and General Mobile Purchasing: Age, Gender, and Household Income, 2023 (percent and index)
Online Ordering: Amazon vs. Selected Food Gifting Retailers
Table 9-7. Internet, Phone, and Mail Purchases in the Last 6 Months: Amazon vs. Top Food Gifting Retailers, 2023 (percent)
Figure 9-1. Numerous Food Gifts Available From Amazon and Third-Party Sellers with Free One-Day Shipping
IN-STORE PURCHASING TRENDS
Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
Table 9-8. Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2023 (percent of consumers who have bought food gifts for others or self)
Figure 9-2. Target Valentine's Day Promotion for Same-Day Pickup and Delivery
Retail Stores Rely More On Impulse Purchases of Food Gifts
Figure 9-3. End Caps Featuring Valentine's Day/Easter Food Gifts
Holiday Promotions Are Key
Figure 9-4. Valentine's Day Promotions in Mobile App Advertisements and in Seasonal Aisle In-Store
CHAPTER 10: FOOD GIFT PACKAGING
HIGHLIGHTS
PACKAGING OVERVIEW
FOOD GIFT BUYERS THINK ATTRACTIVE PACKAGING IS MORE IMPORTANT THAN ECO-FRIENDLY PACKAGING, BUT LOOKS HAVE DECREASED IN IMPORTANCE
Table 10-1. Attributes Sought When Purchasing Food Gifts, 2010-2023 (percent of consumers who have purchased food gifts for others or self)
PACKAGING PRIORITIES WHEN BUYING SHELF STABLE FOOD
Table 10-2. Priorities Placed on Packaging Features for Food Products, 2023 (percent of consumers)
TARGETING EXCESSIVE PACKAGING FOR REDUCTION AND ELIMINATION
TRUTH IN ADVERTISING EXTENDS TO PACKAGING
FUNCTIONAL PACKAGING CAN BE FRAMED AS A SUSTAINABLE GIFT
Figure 10-1. Candy Packaging Functions As a Holiday Decoration to Be Used Again and Again
Figure 10-2. Hot Chocolate Packaging Can Be Used Again As a Decorative Cookie Jar
CREATIVE PACKAGING PROVIDES GIFT RECIPIENTS WITH A MEMORABLE EXPERIENCE
Figure 10-3. Stacked Folding Cartons Create a New Object for Holiday Food Gifting
Figure 10-4. Creative Gift Tin Spins and Plays Music
PROTECTIVE PACKAGING IS IMPORTANT FOR PRODUCT INTEGRITY
Insulated Packaging is Required to Ship Frozen and Refrigerated Foods
Figure 10-5. Cheesecakes Ordered for Mail Delivery Ship in Insulated Containers
Void Fill Protects Multiple Items Packaged Together in an Assortment
Figure 10-6. Void Fill Crinkle Paper Used As an Attractive and Elegant Enhancement to a Cooking Kit
A SHIFT FROM EXPENSIVE SET-UP BOXES TO OTHER PAPER PACKAGING
Figure 10-7. Types of Paper Packaging with High-Quality Graphics
CUSTOMIZABLE PACKAGING CAN BE A SELLING POINT FOR FOOD GIFTS
Figure 10-8. Food Gift Buyers Can Be Given a Choice of Packaging Types
RETAIL-READY PACKAGING MAKES FOOD GIFTS STAND OUT AND PROMOTES STOCKING EFFICIENCY IN STORES
Figure 10-9. Retail-Ready Packaging Promotes Shelf Organization and Promotion of Food Gift Brands In-Store
OPPORTUNITIES FOR EDIBLE, BIODEGRADABLE, AND COMPOSTABLE PACKAGING FOR FOOD GIFTING
Liquids & Powders
Figure 10-10. Reducing Packaging Waste for Bite-Sized Servings with Edible Packaging
Chocolate
Figure 10-11. Compostable Chocolate Truffle Wrappers
Coffee and Tea
Figure 10-12. Coffee Packaged In Compostable Bags with Compostable Zippers, Valves, and Labels
CHAPTER 11: FOOD GIFTING MARKET PARTICIPANTS AND BRAND POSITIONING
HIGHLIGHTS
OVERVIEW
CHOCOLATE SPECIALISTS
Lindt & Sprungli Group
Lindt
Figure 11-1. The Lindt Difference
Figure 11-2. LINDOR Marketing for Principal Chocolate Truffles
Russell Stover
Figure 11-3. New Every Day Chocolate Products
Godiva
Figure 11-4. Godiva Promotes Its Retail Locations for Last Minute Valentine's Day Gifts
BAKERY FOOD SPECIALISTS
Nothing Bundt Cakes
Figure 11-5. Nothing Bundt Cake Featured Flavor
Bake Me A Wish!
Figure 11-6. Numerous Types of Cakes and Baked Goods Available From Bake Me A Wish!
SALTY FOOD SPECIALISTS
Popcornopolis
Figure 11-7. Popcornopolis Offers Customers a Way to Create Your Own Assortment
The Popcorn Factory
Figure 11-8. Specialty Gourmet Popcorn Gifts Offered by The Popcorn Factory
Oh! Nuts
Figure 11-9. Gift Sets From Oh! Nuts on Amazon
Nuts.com
Figure 11-10. Nuts.com Build Your Own Box and Gift Drop Feature
FRUIT SPECIALISTS
Edible Arrangements
Figure 11-11. Gifts Available for Same Day or One Hour Delivery
The Fruit Company
Figure 11-12. HarvestClub Gives the Gift of Monthly Fruit Shipments
SAVORY FOOD SPECIALISTS
Hickory Farms
Figure 11-13. Hickory Farms Gift Options
Honey Baked Ham
Figure 11-14. Honey Baked Hams Provide a Convenient Gourmet Experience
Omaha Steaks
Figure 11-15. Gift Options during Checkout with Omaha Steaks
GOURMET FOOD SPECIALISTS
Harry & David
Figure 11-16. Harry & David Subscriptions Keep the Gourmet Food Coming
Goldbelly
Figure 11-17. Goldbelly Offerings Include Food Gifts, Foods for Special Occasions, and Chef Meal Kits
FLORAL SPECIALISTS
1-800-Flowers.com
Marketing, Brand Positioning, and Technological Innovations
Figure 11-18. 1-800-Flowers.com Website Connects to Sister Brands and Features Easily Accessible Links to Purchase by Occasion, Gift Type, Same-Day Delivery, Sales, and More
Figure 11-19. Augmented Reality in the 1-800-Flowers.com App Allows Users to Preview Gifts in Their Space
Sales Trends
Table 11-1. 1-800-Flowers.com Net Revenues and Share by Segment, 2018-2023 ($ mil)
Table 11-2. 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2018-2023 ($ mil)