Employee Advocacy Software Market: Current Analysis and Forecast (2023-2030)

Employee Advocacy Software is a type of software designed to help companies encourage and facilitate their employees to share information about the company and its products or services on social media platforms and other online channels. The software typically includes features such as content management, analytics, and social media scheduling tools, as well as the ability to customize and brand the content that employees share.

The Employee Advocacy Software Market was valued at 450 million in 2022 and is expected to grow at a steady rate of around 10.1% in the forecasted period (2023-2030) owing to the high demand for tools that provide both helpful and versed customer support. Additionally, employee advocacy software helps distribute company content to a wider audience by making it easy for employees to share content on social media platforms. This helps in increasing brand reach and driving website traffic. All these factors are adding value to the growth of the market.

Based on the type, the market is bifurcated into on-premises and cloud-based. Among these, the cloud-based segment is leading the Employee Advocacy Software market. This is because cloud-based software offers several benefits over on-premises software, such as lower upfront costs, easier scalability, and increased flexibility. Additionally, cloud-based software can be accessed from anywhere with an internet connection, making it easy for employees to share company content from their mobile devices.

Based on features, the market is segmented into content management, analytics & reporting, social media scheduling, customization & branding, monitoring & moderation, and employee training. Among these, the content management segment is leading the Employee Advocacy Software market. This is because content management is a crucial feature of employee advocacy software, as it helps organizations to create, curate, and distribute content to their employees for sharing on social media. Additionally, content management tools help organizations to ensure that the content shared by employees is consistent with the company's brand and messaging.

Based on applications, the market is categorized into small enterprise and large enterprise. Among these, the large enterprise segment is leading the Employee Advocacy Software market. This is because large enterprises have a larger number of employees and a more extensive social media presence, which makes it essential for them to use employee advocacy software to manage and amplify their social media content. Additionally, large enterprises have more resources to invest in employee advocacy software, which enables them to use advanced features and capabilities that can help them achieve their social media goals.

For a better understanding of the market adoption of robo-advisory software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America is anticipated to hold a considerable share of the market. This is due to factors such as a high adoption rate of technology, a strong presence of key players in the region, and an increase in the number of small and medium-sized businesses adopting employee advocacy software. Additionally, the increasing number of small and medium-sized businesses in the region is driving the growth of the employee advocacy software market. The Asia Pacific region is expected to have the highest growth rate in the employee advocacy software market due to the increasing adoption of technology and the growing number of small and medium-sized businesses in the region. For instance, according to a report by the US Small Business Administration, there were approximately 32.5 million small businesses in the United States in 2019, which accounted for 99.9% of all businesses in the country.

Some of the major players operating in the market include: Clearview AI, Inc.; GaggleAMP Inc.; Sociabble, Inc.; Influitive; DrumUp; Firstup.; Socio Advocacy; MarketBeam; Hootsuite Inc.; Ambassify