MarketsandMarkets

MarketsandMarkets was founded in 2009 with a simple, yet powerful, idea - every disruption is inherently the source of game-changing business opportunities. At that time, everybody was talking about disruptive trends such as AI, IoT, 3D printing, nanotech, robotics, etc. but nobody was certain about the business opportunities associated with them. Upon sensing this significant white space, MarketsandMarkets started exploring these emerging and fast-growing opportunities and soon realized that it was part of a much bigger game. They figured out that the B2B economy was just beginning to undergo a dramatic transformation, wherein roughly $25 trillion of new revenue sources would emerge by the end of 2030. So, they embarked on a journey to help B2B companies monetize their play in this phenomenon.