PUBLISHER: Acute Market Reports | PRODUCT CODE: 1397444
PUBLISHER: Acute Market Reports | PRODUCT CODE: 1397444
The base layer market plays a crucial role in providing comfort, insulation, and moisture management for various outdoor and active pursuits. The base layer market is expected to grow at a CAGR of 4.7% during the forecast period of 2023 to 2031, driven by active lifestyle adoption, climate change challenges, and the demand for sustainable materials. While supply chain disruptions pose a significant restraint, the market is expected to expand, especially in regions where outdoor activities and athleisure fashion are on the rise. The competitive landscape is marked by key players committed to delivering versatile and sustainable base layers that cater to the evolving needs of consumers.
Rising Health Consciousness: One of the primary drivers fueling the base layer market is the increasing adoption of an active lifestyle driven by rising health consciousness. In 2022, there was a significant surge in people prioritizing fitness and outdoor activities. This shift in lifestyle has bolstered the demand for base layers designed to provide comfort, moisture-wicking properties, and thermal regulation. This trend is expected to continue into the forecast period from 2023 to 2031 as more individuals incorporate outdoor and sports activities into their routines.
Athleisure Fashion Trend: The athleisure fashion trend is another significant driver. In 2022, the fusion of fashion and function became increasingly prevalent, with consumers seeking versatile and stylish base layers that can be worn not only during workouts but also in daily life. Base layers that combine performance with fashion aesthetics saw substantial growth. This trend is anticipated to persist during the forecast period as athleisure remains a prominent and evolving segment of the apparel industry.
Extreme Weather Events: The second key driver is the impact of climate change and the increasing occurrence of extreme weather events. In 2022, regions around the world experienced extreme cold, heat, and precipitation. This has led to a growing need for high-performance base layers that can adapt to changing weather conditions. Base layers designed to offer thermal insulation, moisture management, and breathability have become essential for outdoor enthusiasts and professionals. This trend is expected to continue into the forecast period as unpredictable weather patterns persist.
Environmentally Conscious Choices: The third driver is the growing emphasis on sustainable and eco-friendly materials. In 2022, consumers displayed a preference for base layers made from materials that have a reduced environmental impact. Fabrics like merino wool, which is biodegradable and renewable, gained popularity. This trend is anticipated to persist during the forecast period as eco-conscious consumers seek base layers that align with their values and environmental responsibility.
Global Challenges: A significant restraint impacting the base layer market is supply chain disruptions, which were experienced in 2022 due to various global challenges. These disruptions included transportation bottlenecks, import/export restrictions, and labor shortages, all of which affected the production and distribution of base layers. This restraint is expected to persist during the forecast period, especially if global issues such as climate change and political instability continue to impact the industry.
In 2022, tops, including base layer shirts, recorded the highest revenue due to their versatile use in various outdoor activities and the athleisure trend. However, during the forecast period from 2023 to 2031, bottoms are expected to exhibit the highest compound annual growth rate (CAGR). Base layer bottoms, such as leggings and tights, are becoming increasingly popular for their role in providing warmth, support, and flexibility during physical activities. While tops are expected to maintain their revenue leadership, bottoms are poised for significant growth.
In 2022, polyester base layers generated the highest revenue due to their affordability and moisture-wicking properties. However, during the forecast period from 2023 to 2031, merino wool is expected to exhibit the highest CAGR. Merino wool base layers are known for their natural insulation, moisture management, and odor resistance. While polyester is expected to maintain its revenue leadership, merino wool is set for substantial growth, driven by consumer preferences for sustainable and high-performance materials.
In 2022, North America led in terms of both the highest revenue and the highest CAGR in the base layer market. North America's diverse climate, active lifestyle culture, and athleisure trends contributed to its strong performance. The region is expected to maintain its revenue leadership during the forecast period. Additionally, Europe, with its growing outdoor recreation and sustainable fashion movements, is another region with significant revenue percentages in 2022 and is expected to maintain this position during the forecast period.
In the competitive landscape of the base layer market, key players such as Patagonia, The North Face, Icebreaker, Columbia Sportswear Company, Adidas AG, Anta Sports Products Limited, Equip Outdoor Technologies UK Ltd., Mizuno USA, Nike, Inc., Polarmax, Puma SE, Under Armour Inc., and VF Corporation have been at the forefront of innovation and product development. These companies have consistently invested in research and development to enhance their base layer offerings and have formed strategic partnerships with retailers and e-commerce platforms to reach a wider audience. In 2022, these industry leaders secured substantial revenue shares, and they are expected to maintain their positions during the forecast period from 2023 to 2031. Their strategies encompass producing high-quality base layers that cater to diverse consumer needs, embracing sustainable material choices, and adapting to changing weather conditions. Moreover, they are actively involved in addressing supply chain disruptions by streamlining their production and distribution processes.
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofBase Layer market are as follows:
Micro and macro environment factors that are currently influencing the Base Layer market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
TABLE 7 Global Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 8 Global Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 11 Global Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 12 North America Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 18 North America Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 19 North America Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 22 North America Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 23 U.S. Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 29 U.S. Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 30 U.S. Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 33 U.S. Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 34 Canada Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 40 Canada Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 41 Canada Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 44 Canada Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 45 Rest of North America Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 51 Rest of North America Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 52 Rest of North America Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 55 Rest of North America Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 56 UK and European Union Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 62 UK and European Union Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 63 UK and European Union Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 66 UK and European Union Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 67 UK Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 73 UK Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 74 UK Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 77 UK Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 78 Germany Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 84 Germany Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 85 Germany Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 88 Germany Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 89 Spain Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 95 Spain Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 96 Spain Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 99 Spain Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 100 Italy Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 106 Italy Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 107 Italy Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 110 Italy Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 111 France Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 117 France Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 118 France Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 121 France Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 122 Rest of Europe Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 128 Rest of Europe Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 129 Rest of Europe Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 132 Rest of Europe Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 133 Asia Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 139 Asia Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 140 Asia Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 143 Asia Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 144 China Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 150 China Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 151 China Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 154 China Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 155 Japan Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 161 Japan Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 162 Japan Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 165 Japan Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 166 India Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 172 India Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 173 India Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 176 India Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 177 Australia Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 183 Australia Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 184 Australia Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 187 Australia Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 188 South Korea Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 194 South Korea Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 195 South Korea Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 198 South Korea Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 199 Latin America Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 205 Latin America Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 206 Latin America Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 209 Latin America Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 210 Brazil Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 216 Brazil Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 217 Brazil Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 220 Brazil Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 221 Mexico Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 227 Mexico Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 228 Mexico Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 231 Mexico Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 232 Rest of Latin America Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 238 Rest of Latin America Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 239 Rest of Latin America Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 242 Rest of Latin America Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 243 Middle East and Africa Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 249 Middle East and Africa Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 250 Middle East and Africa Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 253 Middle East and Africa Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 254 GCC Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 260 GCC Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 261 GCC Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 264 GCC Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 265 Africa Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 271 Africa Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 272 Africa Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 275 Africa Base Layer Market By Offline, 2021-2031, USD (Million)
TABLE 276 Rest of Middle East and Africa Base Layer Market By Product, 2021-2031, USD (Million)
TABLE 282 Rest of Middle East and Africa Base Layer Market By Non-ball Sports, 2021-2031, USD (Million)
TABLE 283 Rest of Middle East and Africa Base Layer Market By End-User, 2021-2031, USD (Million)
TABLE 286 Rest of Middle East and Africa Base Layer Market By Offline, 2021-2031, USD (Million)
FIG. 14Market Positioning of Key Base Layer Market Players, 2022
FIG. 15Global Base Layer Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031