PUBLISHER: Acute Market Reports | PRODUCT CODE: 1462368
PUBLISHER: Acute Market Reports | PRODUCT CODE: 1462368
The toilet market is expected to grow at a CAGR of 7.8% during the forecast period of 2024 to 2032, influenced by drivers such as water efficiency, smart technology, and design innovations. Water conservation remains a priority, with the adoption of low-flow toilets and dual-flush mechanisms. The rise of smart toilets reflects changing consumer preferences for advanced features and increased hygiene. Innovations in design and aesthetics showcase the industry's commitment to providing functional yet visually appealing solutions. Despite challenges in freestanding bidet adoption, the market is poised for growth, with diverse product types and installation options catering to varied consumer needs. Geographically, Asia-Pacific emerges as a key growth region, driven by urbanization and the adoption of modern sanitaryware. The competitive landscape is characterized by real key players focused on staying ahead through continuous innovation, strategic collaborations, and a comprehensive approach to bathroom solutions. As the toilet market embraces technological advancements and consumer-centric designs, it remains a pivotal segment within the broader sanitaryware industry.
Growing Emphasis on Water Efficiency
The increasing focus on water conservation is a significant driver in the toilet market. Real companies such as Kohler and TOTO have been instrumental in the development and promotion of water-efficient toilets. Evidence indicates a surge in the adoption of low-flow toilets, dual-flush mechanisms, and innovative flushing technologies aimed at reducing water consumption. This driver aligns with global sustainability goals and regulations, driving the market toward environmentally friendly toilet solutions.
Rising Demand for Smart toilets
The market is experiencing a surge in demand for smart toilets, driven by technological advancements and consumer preferences for enhanced comfort and hygiene. Companies like American Standard and Roca have been at the forefront of introducing smart toilet solutions. Evidence highlights the integration of features such as bidet functionality, heated seats, touchless flushing, and remote control operation. This driver is fueled by the increasing trend of home automation and the desire for a more sophisticated bathroom experience.
Innovations in Design and Aesthetics: The toilet market is witnessing continuous innovations in design and aesthetics, with companies like Duravit and Villeroy & Boch leading the way. Real-world examples showcase the introduction of sleek, modern designs, customizable options, and artistic elements in toilet manufacturing. Evidence points to consumer preferences shifting towards toilets that not only serve functional purposes but also contribute to the overall aesthetic appeal of bathrooms. This driver highlights the industry's responsiveness to evolving consumer tastes and preferences.
Challenges in Freestanding Bidet Adoption
Despite overall growth, the adoption of freestanding bidets poses challenges in the toilet market. Real evidence indicates slower acceptance and integration of freestanding bidets into mainstream bathroom designs. Challenges include space constraints, higher installation costs, and limited consumer awareness. Companies, including Villeroy & Boch, are addressing these challenges through marketing campaigns, product education, and collaborations with architects and designers to incorporate bidets seamlessly into bathroom designs.
One-piece toilets Dominate the Market by Product
The toilet market is segmented into One-piece, Two-piece, and Freestanding Bidet toilets. In 2023, One-piece toilets dominated with the highest revenue, driven by their sleek design and easy maintenance. However, Freestanding Bidet toilets exhibited the highest Compound Annual Growth Rate (CAGR) during the forecast period of 2024 to 2032. This growth is attributed to the rising interest in bidet functionalities for enhanced personal hygiene, indicating a shift in consumer preferences.
Wall Hung toilets Dominate the Market by Installation
The toilet market is further segmented by installation into Wall Hung, Close Coupled, and Back to Wall toilets. In 2023, Wall Hung toilets secured the highest revenues, driven by their space-saving design and modern aesthetic appeal. Conversely, Back to Wall toilets demonstrated the highest CAGR from 2024 to 2032, indicating a growing preference for toilets that blend seamlessly with bathroom interiors.
North America Remains the Global Leader
The toilet market exhibits diverse geographic trends. The region with the highest CAGR during the forecast period is Asia-Pacific, propelled by rapid urbanization, infrastructure development, and increasing awareness of modern sanitaryware solutions. North America, with its emphasis on water efficiency and smart home technologies, leads in terms of revenue percentage in 2023.
Innovation Remains the Key to Enhance Market Share
The competitive landscape of the toilet market is marked by intense rivalry among key players, including Kohler, TOTO, American Standard, Roca, Duravit, Villeroy & Boch, Signature Hardware, Huida Sanitary Ware Co., Ltd., Lixil Group, Niagara Conservation Corporation, Jacuzzi Brands LLC, SFA, and Gerber Plumbing Fixtures LLC. These real companies have strategically positioned themselves through innovative product designs, technological advancements, and marketing strategies. The key strategies include investments in research and development, partnerships with architects and designers, and a focus on creating comprehensive bathroom solutions. Revenues for the top players in 2023 indicate Kohler and TOTO as leaders. In the forecast period of 2024 to 2032, these real companies are expected to maintain their positions, with anticipated growth driven by advancements in smart toilet technologies, design innovations, and the continued emphasis on water efficiency.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Toilet market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report
Micro and macro environment factors that are currently influencing the Toilet market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Product
Shape
Installation
Flushing Mechanism
Price
Distribution Channel
End-User
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Toilet market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Toilet market?
Which is the largest regional market for Toilet market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Toilet market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Toilet market worldwide?
TABLE 8 Global Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 9 Global Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 11 Global Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 12 North America Toilet Market By Product, 2022-2032, USD (Million)
TABLE 19 North America Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 20 North America Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 22 North America Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 23 U.S. Toilet Market By Product, 2022-2032, USD (Million)
TABLE 30 U.S. Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 31 U.S. Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 33 U.S. Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 34 Canada Toilet Market By Product, 2022-2032, USD (Million)
TABLE 41 Canada Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 42 Canada Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 44 Canada Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 45 Rest of North America Toilet Market By Product, 2022-2032, USD (Million)
TABLE 52 Rest of North America Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 53 Rest of North America Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 55 Rest of North America Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 56 UK and European Union Toilet Market By Product, 2022-2032, USD (Million)
TABLE 63 UK and European Union Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 64 UK and European Union Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 66 UK and European Union Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 67 UK Toilet Market By Product, 2022-2032, USD (Million)
TABLE 74 UK Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 75 UK Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 77 UK Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 78 Germany Toilet Market By Product, 2022-2032, USD (Million)
TABLE 85 Germany Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 86 Germany Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 88 Germany Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 89 Spain Toilet Market By Product, 2022-2032, USD (Million)
TABLE 96 Spain Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 97 Spain Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 99 Spain Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 100 Italy Toilet Market By Product, 2022-2032, USD (Million)
TABLE 107 Italy Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 108 Italy Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 110 Italy Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 111 France Toilet Market By Product, 2022-2032, USD (Million)
TABLE 118 France Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 119 France Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 121 France Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 122 Rest of Europe Toilet Market By Product, 2022-2032, USD (Million)
TABLE 129 Rest of Europe Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 130 Rest of Europe Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 132 Rest of Europe Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 133 Asia Toilet Market By Product, 2022-2032, USD (Million)
TABLE 140 Asia Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 141 Asia Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 143 Asia Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 144 China Toilet Market By Product, 2022-2032, USD (Million)
TABLE 151 China Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 152 China Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 154 China Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 155 Japan Toilet Market By Product, 2022-2032, USD (Million)
TABLE 162 Japan Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 163 Japan Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 165 Japan Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 166 India Toilet Market By Product, 2022-2032, USD (Million)
TABLE 173 India Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 174 India Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 176 India Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 177 Australia Toilet Market By Product, 2022-2032, USD (Million)
TABLE 184 Australia Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 185 Australia Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 187 Australia Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 188 South Korea Toilet Market By Product, 2022-2032, USD (Million)
TABLE 195 South Korea Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 196 South Korea Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 198 South Korea Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 199 Latin America Toilet Market By Product, 2022-2032, USD (Million)
TABLE 206 Latin America Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 207 Latin America Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 209 Latin America Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 210 Brazil Toilet Market By Product, 2022-2032, USD (Million)
TABLE 217 Brazil Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 218 Brazil Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 220 Brazil Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 221 Mexico Toilet Market By Product, 2022-2032, USD (Million)
TABLE 228 Mexico Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 229 Mexico Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 231 Mexico Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 232 Rest of Latin America Toilet Market By Product, 2022-2032, USD (Million)
TABLE 239 Rest of Latin America Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 240 Rest of Latin America Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 242 Rest of Latin America Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 243 Middle East and Africa Toilet Market By Product, 2022-2032, USD (Million)
TABLE 250 Middle East and Africa Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 251 Middle East and Africa Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 253 Middle East and Africa Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 254 GCC Toilet Market By Product, 2022-2032, USD (Million)
TABLE 261 GCC Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 262 GCC Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 264 GCC Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 265 Africa Toilet Market By Product, 2022-2032, USD (Million)
TABLE 272 Africa Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 273 Africa Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 275 Africa Toilet Market By Commercial, 2022-2032, USD (Million)
TABLE 276 Rest of Middle East and Africa Toilet Market By Product, 2022-2032, USD (Million)
TABLE 283 Rest of Middle East and Africa Toilet Market By Offline, 2022-2032, USD (Million)
TABLE 284 Rest of Middle East and Africa Toilet Market By End-User, 2022-2032, USD (Million)
TABLE 286 Rest of Middle East and Africa Toilet Market By Commercial, 2022-2032, USD (Million)
FIG. 14Market Positioning of Key Toilet Market Players, 2023
FIG. 15Global Toilet Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032