PUBLISHER: Allied Market Research | PRODUCT CODE: 1097686
PUBLISHER: Allied Market Research | PRODUCT CODE: 1097686
Live chat software is used by website providers to interact directly with visitors on their applications and websites through the combination of survey forms, instant messaging, or chat. It enables real-time communication between two users through a connected device, which is appropriate for low to moderately complex product support. Live chat software is based on client server model, which allows client to start session after logging into user account. It helps organizations to serve customers without being intrusive.
The growth of the global live chat software market is driven by increase in popularity of live chat, as certain part of population prefers live chat for online shopping questions. Moreover, rise in need to improve customer relationship management (CRM), as it is crucial for effective revenue generation in any enterprise and number of advantages of live chat software over conventional customer support boost the growth of the market. However, lack of standardization and continuous increase in demand for web mobile self-services are the major restraints of this market. Conversely, integration of social media and live chat software is expected to provide lucrative opportunities for this market. In addition, rise in awareness about benefits of the live chat software, which includes increased sales, enhanced customer engagement, reduced expenses, and others are expected to create growth opportunities for this market.
The live chat software market is segmented on the basis of product type, device type, end user, and region. Product type segment covered in this study includes informational live chat systems, sales live chat systems, and customer service live chat systems. By device type, the market is categorized into mobile and desktop. By end user, the market is categorized into telecommunication & IT, retail, BFSI, travel & hospitality, manufacturing, healthcare, and others (entertainment, media, education, government, and real estate). By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By End User
By Product Type
By Device Type
By Region