PUBLISHER: Allied Market Research | PRODUCT CODE: 1179758
PUBLISHER: Allied Market Research | PRODUCT CODE: 1179758
Customer engagement solutions are various customer engagement software that encompasses the full span of customer interactions, guiding current and potential customers through their journey. In addition, it provides right information to the right person at the right time, every time it consistently delivers value to the customer. Furthermore, customer engagement software manages customer communications and interactions throughout a variety of channels and touchpoints. Moreover, customer engagement software covers CRM systems, web chat, social media, marketing personalization, and customer self-service.
Rise in adoption of customer engagement solutions to reduce customer churn rate and increase in use of E-commerce and M-commerce platforms are driving the growth of the customer engagement solution market. Moreover, increase in focus on delivering enhanced customer engagement through omnichannel boosts the market size. However, data synchronization between customer engagement solutions and other technologies for customer engagement solution systems and data security and privacy concerns restrict the growth of the market. On the contrary, growth in investments in Artificial Intelligence (AI) in customer engagement solution is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The customer engagement solution market is segmented on the basis of by offering, deployment mode, enterprise size, industrial vertical and region. On the basis of offering, the market is categorized into solutions, and service. On the basis of deployment mode, the market is bifurcated into on-premise and cloud. On the basis of enterprise size, the market is divided into large enterprise and SMEs. On the basis of industry vertical, it is classified into BFSI, IT & telecom, healthcare, manufacturing, transportation & logistics, retail & e-commerce, media & entertainment, travel & hospitality, and others. On the basis of region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the customer engagement solution market are Avaya Inc., Alvaria, Creatio, CRMNEXT, eGain Corporation, Enghouse Systems, IBM Corporation, Microsoft Corporation, NICE, Oracle Corporation, Open Text Corporation, Pegasystem Inc., SAP SE, Salesforce, Inc., ServiceNow, Verint Systems Inc., Zendesk. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
By Offering
By Deployment Mode
By Enterprise Size
By Industry Vertical
By Region