PUBLISHER: Allied Market Research | PRODUCT CODE: 1192961
PUBLISHER: Allied Market Research | PRODUCT CODE: 1192961
Geo-marketing is a tool that basically uses geographic, or location-based, information to help companies work together in marketing strategies and campaigns. Using digital mapping to organize and display data enables marketers to analyze data by region or a particular physical location (for instance, a store). In addition, geo-marketing employs geographic information systems (GIS) and data with a geographic context to market businesses and their websites through internet searches, mobile searches and social media.
Growing investment in digital marketing compared to conventional marketing and increasing demand for location-based intelligence are boosting the growth of the global geomarketing market. In addition, enhance customer targeting with the help of AI, Location analytics, and big data positively impacts the growth of the market. However, legal concerns & data privacy threats and lack of skilled operators are hampering the market growth. On the contrary, high demand for mobile computing and treading social media is expected to offer remunerative opportunities for expansion of the market during the forecast period.
The global geomarketing market is segmented based on offering, deployment mode, location type, enterprise size, industry vertical and region. By offering, the market is bifurcated into solution and service. By service type, the market is bifurcated into professional services, managed services. By professional services, the market is further divided into training & education, integration & deployment, and support & maintenance. By deployment model, the market is segmented into on-premises and cloud based. By location type, it is categorized into outdoor and indoor. By industry vertical, the market is divided into BFSI, IT and telecom, retail and ecommerce, travel and hospitality, construction, and real-estate, automotive and transportation, and others. Region-wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the geomarketing market analysis are Adobe, Cisco Systems, Inc., CleverTap, ESRI, Galigeo, Google LLC., HYP3R, Inc., IBM, Microsoft, Oracle, PlotProjects, Qualcomm Technologies, Inc., Saksoft, Salesforce, Inc., Software AG, Telefonaktiebolaget LM Ericsson, and Xtremepush. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
By Offering
By Deployment Mode
By Industry Vertical
By Location Type
By Enterprise Size
By Region