Marketing Attribution Software Market By Component, By Deployment Mode, By Type, By Organization Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031

Description

List of Tables

The marketing attribution software is an analytical science of defining marketing tactics which contributes towards sales or conversions. Aiding to track the trends and patterns in user behavior to assure productive marketing. Furthermore, the software promotes to enhance the marketing expenditure and deliver positive outcome in respect to product discovery and improved personalization, such factors expected to provide the lucrative opportunities for the growth of market during the forecast period. Furthermore, advanced attribution models can be time and resource intensive to get right, especially complex models that evaluate a variety of datasets for online and offline campaigns. Furthermore, effective marketing attribution software enables marketers to reach the right consumer, at the right time, with the right message, leading to increased conversions and higher marketing ROI. Attribution models that can evaluate the creative elements of a campaign allow marketers to hone messaging and visual elements in addition to better communicate with users. Such benefits provide the lucrative growth opportunities for the market. Furthermore, the marketing attribution software provides businesses with flexibility and scalability to enable a smooth integration of marketing operation, which ultimately support the market growth.

Factors such as industries move towards digitalization due to COVID-19 outbreak, thus drive the growth of the market. In addition, rising adoption of cloud-based marketing attribution solutions, strengthens the growth of the market for future. Furthermore, increasing adoption of marketing platform and rising adoption of artificial intelligence (AI) and big data are expected to provide the lucrative growth opportunities for the market in the upcoming years. However, data security & privacy concerns hamper the market growth.

The marketing attribution software market is segmented into component, deployment mode, type enterprise size, industry vertical, and region. By component, it is bifurcated into solution and services. On the basis of deployment model, it is segregated into cloud and on-premise. By type, it is categorized into single-source attribution, multi-source attribution and probabilistic or algorithmic attribution. By organization size, it is categorized into large enterprises and small & medium-sized enterprises. Depending on industry vertical, it is segregated into IT & telecom, consumer goods & retail, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the Marketing attribution software market, include Adobe Inc., Alphabet Inc., Hubspot, Inc., Merkle Inc., Oracle Corporation, Ruler Analytics Ltd., SAP SE, The Nielsen Company, Windsor.ai and Wizaly SAS. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing attribution software market globally.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global marketing attribution software market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global marketing attribution software market trends is provided in the report.
The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the global marketing attribution software market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Type

Multi-source Attribution
Probabilistic or Algorithmic Attribution
Single-source Attribution

By Organization Size

Large Enterprises
Small and Medium-sized Enterprises

By Industry Vertical

Consumer Goods and Retail
IT and Telecom
BFSI
Media and Entertainment
Healthcare
Travel and Hospitality
Others

By Component

Solution
Service

By Deployment Mode

On-Premise
Cloud

By Region

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Oracle Corporation
- SAP SE
- Alphabet Inc.
- Adobe
- Merkle Inc.
- Wizaly SAS
- Hubspot Inc.
- Ruler Analytics Ltd.
- The Nielson Company
- Windsor.ai

Product Code: A31613

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
- 3.2.1.Top investment pockets
3.3.Porter's five forces analysis
3.4.Top player positioning
3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING ATTRIBUTION SOFTWARE MARKET, BY COMPONENT

4.1 Overview
- 4.1.1 Market size and forecast
4.2 Solution
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
4.3 Service
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country

CHAPTER 5: MARKETING ATTRIBUTION SOFTWARE MARKET, BY DEPLOYMENT MODE

5.1 Overview
- 5.1.1 Market size and forecast
5.2 On-Premise
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
5.3 Cloud
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country

CHAPTER 6: MARKETING ATTRIBUTION SOFTWARE MARKET, BY TYPE

6.1 Overview
- 6.1.1 Market size and forecast
6.2 Single-source Attribution
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
6.3 Multi-source Attribution
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
6.4 Probabilistic or Algorithmic Attribution
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country

CHAPTER 7: MARKETING ATTRIBUTION SOFTWARE MARKET, BY ORGANIZATION SIZE

7.1 Overview
- 7.1.1 Market size and forecast
7.2 Large Enterprises
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market share analysis by country
7.3 Small and Medium-sized Enterprises
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market share analysis by country

CHAPTER 8: MARKETING ATTRIBUTION SOFTWARE MARKET, BY INDUSTRY VERTICAL

8.1 Overview
- 8.1.1 Market size and forecast
8.2 Consumer Goods and Retail
- 8.2.1 Key market trends, growth factors and opportunities
- 8.2.2 Market size and forecast, by region
- 8.2.3 Market share analysis by country
8.3 IT and Telecom
- 8.3.1 Key market trends, growth factors and opportunities
- 8.3.2 Market size and forecast, by region
- 8.3.3 Market share analysis by country
8.4 BFSI
- 8.4.1 Key market trends, growth factors and opportunities
- 8.4.2 Market size and forecast, by region
- 8.4.3 Market share analysis by country
8.5 Media and Entertainment
- 8.5.1 Key market trends, growth factors and opportunities
- 8.5.2 Market size and forecast, by region
- 8.5.3 Market share analysis by country
8.6 Healthcare
- 8.6.1 Key market trends, growth factors and opportunities
- 8.6.2 Market size and forecast, by region
- 8.6.3 Market share analysis by country
8.7 Travel and Hospitality
- 8.7.1 Key market trends, growth factors and opportunities
- 8.7.2 Market size and forecast, by region
- 8.7.3 Market share analysis by country
8.8 Others
- 8.8.1 Key market trends, growth factors and opportunities
- 8.8.2 Market size and forecast, by region
- 8.8.3 Market share analysis by country

CHAPTER 9: MARKETING ATTRIBUTION SOFTWARE MARKET, BY REGION

9.1 Overview
- 9.1.1 Market size and forecast
9.2 North America
- 9.2.1 Key trends and opportunities
- 9.2.2 North America Market size and forecast, by Component
- 9.2.3 North America Market size and forecast, by Deployment Mode
- 9.2.4 North America Market size and forecast, by Type
- 9.2.5 North America Market size and forecast, by Organization Size
- 9.2.6 North America Market size and forecast, by Industry Vertical
- 9.2.7 North America Market size and forecast, by country
  - 9.2.7.1 U.S.
  - 9.2.7.1.1 Key market trends, growth factors and opportunities
  - 9.2.7.1.2 Market size and forecast, by Component
  - 9.2.7.1.3 Market size and forecast, by Deployment Mode
  - 9.2.7.1.4 Market size and forecast, by Type
  - 9.2.7.1.5 Market size and forecast, by Organization Size
  - 9.2.7.1.6 Market size and forecast, by Industry Vertical
  - 9.2.7.2 Canada
  - 9.2.7.2.1 Key market trends, growth factors and opportunities
  - 9.2.7.2.2 Market size and forecast, by Component
  - 9.2.7.2.3 Market size and forecast, by Deployment Mode
  - 9.2.7.2.4 Market size and forecast, by Type
  - 9.2.7.2.5 Market size and forecast, by Organization Size
  - 9.2.7.2.6 Market size and forecast, by Industry Vertical
9.3 Europe
- 9.3.1 Key trends and opportunities
- 9.3.2 Europe Market size and forecast, by Component
- 9.3.3 Europe Market size and forecast, by Deployment Mode
- 9.3.4 Europe Market size and forecast, by Type
- 9.3.5 Europe Market size and forecast, by Organization Size
- 9.3.6 Europe Market size and forecast, by Industry Vertical
- 9.3.7 Europe Market size and forecast, by country
  - 9.3.7.1 UK
  - 9.3.7.1.1 Key market trends, growth factors and opportunities
  - 9.3.7.1.2 Market size and forecast, by Component
  - 9.3.7.1.3 Market size and forecast, by Deployment Mode
  - 9.3.7.1.4 Market size and forecast, by Type
  - 9.3.7.1.5 Market size and forecast, by Organization Size
  - 9.3.7.1.6 Market size and forecast, by Industry Vertical
  - 9.3.7.2 Germany
  - 9.3.7.2.1 Key market trends, growth factors and opportunities
  - 9.3.7.2.2 Market size and forecast, by Component
  - 9.3.7.2.3 Market size and forecast, by Deployment Mode
  - 9.3.7.2.4 Market size and forecast, by Type
  - 9.3.7.2.5 Market size and forecast, by Organization Size
  - 9.3.7.2.6 Market size and forecast, by Industry Vertical
  - 9.3.7.3 France
  - 9.3.7.3.1 Key market trends, growth factors and opportunities
  - 9.3.7.3.2 Market size and forecast, by Component
  - 9.3.7.3.3 Market size and forecast, by Deployment Mode
  - 9.3.7.3.4 Market size and forecast, by Type
  - 9.3.7.3.5 Market size and forecast, by Organization Size
  - 9.3.7.3.6 Market size and forecast, by Industry Vertical
  - 9.3.7.4 Italy
  - 9.3.7.4.1 Key market trends, growth factors and opportunities
  - 9.3.7.4.2 Market size and forecast, by Component
  - 9.3.7.4.3 Market size and forecast, by Deployment Mode
  - 9.3.7.4.4 Market size and forecast, by Type
  - 9.3.7.4.5 Market size and forecast, by Organization Size
  - 9.3.7.4.6 Market size and forecast, by Industry Vertical
  - 9.3.7.5 Spain
  - 9.3.7.5.1 Key market trends, growth factors and opportunities
  - 9.3.7.5.2 Market size and forecast, by Component
  - 9.3.7.5.3 Market size and forecast, by Deployment Mode
  - 9.3.7.5.4 Market size and forecast, by Type
  - 9.3.7.5.5 Market size and forecast, by Organization Size
  - 9.3.7.5.6 Market size and forecast, by Industry Vertical
  - 9.3.7.6 Rest of Europe
  - 9.3.7.6.1 Key market trends, growth factors and opportunities
  - 9.3.7.6.2 Market size and forecast, by Component
  - 9.3.7.6.3 Market size and forecast, by Deployment Mode
  - 9.3.7.6.4 Market size and forecast, by Type
  - 9.3.7.6.5 Market size and forecast, by Organization Size
  - 9.3.7.6.6 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
- 9.4.1 Key trends and opportunities
- 9.4.2 Asia-Pacific Market size and forecast, by Component
- 9.4.3 Asia-Pacific Market size and forecast, by Deployment Mode
- 9.4.4 Asia-Pacific Market size and forecast, by Type
- 9.4.5 Asia-Pacific Market size and forecast, by Organization Size
- 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
- 9.4.7 Asia-Pacific Market size and forecast, by country
  - 9.4.7.1 China
  - 9.4.7.1.1 Key market trends, growth factors and opportunities
  - 9.4.7.1.2 Market size and forecast, by Component
  - 9.4.7.1.3 Market size and forecast, by Deployment Mode
  - 9.4.7.1.4 Market size and forecast, by Type
  - 9.4.7.1.5 Market size and forecast, by Organization Size
  - 9.4.7.1.6 Market size and forecast, by Industry Vertical
  - 9.4.7.2 Japan
  - 9.4.7.2.1 Key market trends, growth factors and opportunities
  - 9.4.7.2.2 Market size and forecast, by Component
  - 9.4.7.2.3 Market size and forecast, by Deployment Mode
  - 9.4.7.2.4 Market size and forecast, by Type
  - 9.4.7.2.5 Market size and forecast, by Organization Size
  - 9.4.7.2.6 Market size and forecast, by Industry Vertical
  - 9.4.7.3 India
  - 9.4.7.3.1 Key market trends, growth factors and opportunities
  - 9.4.7.3.2 Market size and forecast, by Component
  - 9.4.7.3.3 Market size and forecast, by Deployment Mode
  - 9.4.7.3.4 Market size and forecast, by Type
  - 9.4.7.3.5 Market size and forecast, by Organization Size
  - 9.4.7.3.6 Market size and forecast, by Industry Vertical
  - 9.4.7.4 Australia
  - 9.4.7.4.1 Key market trends, growth factors and opportunities
  - 9.4.7.4.2 Market size and forecast, by Component
  - 9.4.7.4.3 Market size and forecast, by Deployment Mode
  - 9.4.7.4.4 Market size and forecast, by Type
  - 9.4.7.4.5 Market size and forecast, by Organization Size
  - 9.4.7.4.6 Market size and forecast, by Industry Vertical
  - 9.4.7.5 South Korea
  - 9.4.7.5.1 Key market trends, growth factors and opportunities
  - 9.4.7.5.2 Market size and forecast, by Component
  - 9.4.7.5.3 Market size and forecast, by Deployment Mode
  - 9.4.7.5.4 Market size and forecast, by Type
  - 9.4.7.5.5 Market size and forecast, by Organization Size
  - 9.4.7.5.6 Market size and forecast, by Industry Vertical
  - 9.4.7.6 Rest of Asia-Pacific
  - 9.4.7.6.1 Key market trends, growth factors and opportunities
  - 9.4.7.6.2 Market size and forecast, by Component
  - 9.4.7.6.3 Market size and forecast, by Deployment Mode
  - 9.4.7.6.4 Market size and forecast, by Type
  - 9.4.7.6.5 Market size and forecast, by Organization Size
  - 9.4.7.6.6 Market size and forecast, by Industry Vertical
9.5 LAMEA
- 9.5.1 Key trends and opportunities
- 9.5.2 LAMEA Market size and forecast, by Component
- 9.5.3 LAMEA Market size and forecast, by Deployment Mode
- 9.5.4 LAMEA Market size and forecast, by Type
- 9.5.5 LAMEA Market size and forecast, by Organization Size
- 9.5.6 LAMEA Market size and forecast, by Industry Vertical
- 9.5.7 LAMEA Market size and forecast, by country
  - 9.5.7.1 Latin America
  - 9.5.7.1.1 Key market trends, growth factors and opportunities
  - 9.5.7.1.2 Market size and forecast, by Component
  - 9.5.7.1.3 Market size and forecast, by Deployment Mode
  - 9.5.7.1.4 Market size and forecast, by Type
  - 9.5.7.1.5 Market size and forecast, by Organization Size
  - 9.5.7.1.6 Market size and forecast, by Industry Vertical
  - 9.5.7.2 Middle East
  - 9.5.7.2.1 Key market trends, growth factors and opportunities
  - 9.5.7.2.2 Market size and forecast, by Component
  - 9.5.7.2.3 Market size and forecast, by Deployment Mode
  - 9.5.7.2.4 Market size and forecast, by Type
  - 9.5.7.2.5 Market size and forecast, by Organization Size
  - 9.5.7.2.6 Market size and forecast, by Industry Vertical
  - 9.5.7.3 Africa
  - 9.5.7.3.1 Key market trends, growth factors and opportunities
  - 9.5.7.3.2 Market size and forecast, by Component
  - 9.5.7.3.3 Market size and forecast, by Deployment Mode
  - 9.5.7.3.4 Market size and forecast, by Type
  - 9.5.7.3.5 Market size and forecast, by Organization Size
  - 9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE

10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments

CHAPTER 11: COMPANY PROFILES

11.1 Oracle Corporation
- 11.1.1 Company overview
- 11.1.2 Company snapshot
- 11.1.3 Operating business segments
- 11.1.4 Product portfolio
- 11.1.5 Business performance
- 11.1.6 Key strategic moves and developments
11.2 SAP SE
- 11.2.1 Company overview
- 11.2.2 Company snapshot
- 11.2.3 Operating business segments
- 11.2.4 Product portfolio
- 11.2.5 Business performance
- 11.2.6 Key strategic moves and developments
11.3 Albhabet Inc.
- 11.3.1 Company overview
- 11.3.2 Company snapshot
- 11.3.3 Operating business segments
- 11.3.4 Product portfolio
- 11.3.5 Business performance
- 11.3.6 Key strategic moves and developments
11.4 Adobe Inc.
- 11.4.1 Company overview
- 11.4.2 Company snapshot
- 11.4.3 Operating business segments
- 11.4.4 Product portfolio
- 11.4.5 Business performance
- 11.4.6 Key strategic moves and developments
11.5 Merkle Inc.
- 11.5.1 Company overview
- 11.5.2 Company snapshot
- 11.5.3 Operating business segments
- 11.5.4 Product portfolio
- 11.5.5 Business performance
- 11.5.6 Key strategic moves and developments
11.6 Wizaly SAS
- 11.6.1 Company overview
- 11.6.2 Company snapshot
- 11.6.3 Operating business segments
- 11.6.4 Product portfolio
- 11.6.5 Business performance
- 11.6.6 Key strategic moves and developments
11.7 Hubspot Inc.
- 11.7.1 Company overview
- 11.7.2 Company snapshot
- 11.7.3 Operating business segments
- 11.7.4 Product portfolio
- 11.7.5 Business performance
- 11.7.6 Key strategic moves and developments
11.8 Ruler Analytics Ltd.
- 11.8.1 Company overview
- 11.8.2 Company snapshot
- 11.8.3 Operating business segments
- 11.8.4 Product portfolio
- 11.8.5 Business performance
- 11.8.6 Key strategic moves and developments
11.9 The Nielson Company
- 11.9.1 Company overview
- 11.9.2 Company snapshot
- 11.9.3 Operating business segments
- 11.9.4 Product portfolio
- 11.9.5 Business performance
- 11.9.6 Key strategic moves and developments
11.10 Windsor.ai
- 11.10.1 Company overview
- 11.10.2 Company snapshot
- 11.10.3 Operating business segments
- 11.10.4 Product portfolio
- 11.10.5 Business performance
- 11.10.6 Key strategic moves and developments