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PUBLISHER: KBV Research | PRODUCT CODE: 1245466
PUBLISHER: KBV Research | PRODUCT CODE: 1245466
North America Marketing Attribution Software Market Size, Share & Industry Trends Analysis Report By Component, By Type, By Deployment Mode, By Organization Size, By Vertical, By Country and Growth Forecast, 2022 - 2028
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The North America Marketing Attribution Software Market would witness market growth of 12.3% CAGR during the forecast period (2022-2028).
Marketing With pre-built models, attribution reports compile all the pertinent buyer journey interactions, allowing businesses to determine with certainty which content and channels are assisting them in achieving their marketing objectives. This particular form of marketing attribution demonstrates how marketers influence the number of leads in a specific campaign.
Even when leads don't result in actual sales, they are significant since they demonstrate how marketing material or methods attract prospects or new audiences that may eventually result in sales or significant financial advantages. Businesses in this category sell goods or services to other companies or specialists in their industry. Unlike B2C attribution, which may very well be related to smaller transactions, B2B attribution may be related to larger purchases made by businesses, members, or leads.
The demand for multi-touch attribution is anticipated to continue to be driven by North America since the region is home to the world's largest multi-touch attribution providers, where marketing services expenditure is rising, and social media has a massive influence. The expansion of e-commerce retail sales is anticipated to boost the demand for improved marketing methods, leading to implementing of a multi-touch attribution model. The region's burgeoning e-commerce and retail sales are anticipated to increase the usage of marketing attribution solutions. All of these factors drive the marketing attribution software market in North America.
The US market dominated the North America Marketing Attribution Software Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,767.2 million by 2028. The Canada market is poised to grow at a CAGR of 14.9% during (2022 - 2028). Additionally, The Mexico market would witness a CAGR of 13.9% during (2022 - 2028).
Based on Component, the market is segmented into Solution and Services. Based on Type, the market is segmented into Multi-source Attribution, Probabilistic or Algorithmic Attribution and Single-source Attribution. Based on Deployment Mode, the market is segmented into On-premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises (SMEs). Based on Vertical, the market is segmented into Consumer Goods & Retail, BFSI, Telecom & IT, Healthcare, Travel & Hospitality, Media & Entertainment and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Google LLC (Alphabet, Inc.), SAP SE, Adobe, Inc., Merkle Inc. (Dentsu Group Inc.), Neustar, Inc. (TransUnion LLC), HubSpot, Inc., Nielsen Holdings plc (Elliott Investment Management L.P.), Ruler Analytics Limited, and Windsor Group AG
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Type
- Multi-source Attribution
- Probabilistic or Algorithmic Attribution
- Single-source Attribution
By Deployment Mode
- On-premises
- Cloud
By Organization Size
- Large Enterprises
- Small & Medium Enterprises (SMEs)
By Vertical
- Consumer Goods & Retail
- BFSI
- Telecom & IT
- Healthcare
- Travel & Hospitality
- Media & Entertainment
- Others
By Country
- US
- Canada
- Mexico
- Rest of North America
Companies Profiled
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAP SE
- Adobe, Inc.
- Merkle Inc. (Dentsu Group Inc.)
- Neustar, Inc. (TransUnion LLC)
- HubSpot, Inc.
- Nielsen Holdings plc (Elliott Investment Management L.P.)
- Ruler Analytics Limited
- Windsor Group AG
Unique Offerings from KBV Research
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
- 1.1 Market Definition
- 1.2 Objectives
- 1.3 Market Scope
- 1.4 Segmentation
- 1.4.1 North America Marketing Attribution Software Market, by Component
- 1.4.2 North America Marketing Attribution Software Market, by Type
- 1.4.3 North America Marketing Attribution Software Market, by Deployment Mode
- 1.4.4 North America Marketing Attribution Software Market, by Organization Size
- 1.4.5 North America Marketing Attribution Software Market, by Vertical
- 1.4.6 North America Marketing Attribution Software Market, by Country
- 1.5 Methodology for the research
Chapter 2. Market Overview
- 2.1 Introduction
- 2.1.1 Overview
- 2.1.1.1 Market Composition and Scenario
- 2.1.1 Overview
- 2.2 Key Factors Impacting the Market
- 2.2.1 Market Drivers
- 2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
- 3.1 Market Share Analysis, 2021
Chapter 4. North America Marketing Attribution Software Market by Component
- 4.1 North America Solution Market by Country
- 4.2 North America Services Market by Country
Chapter 5. North America Marketing Attribution Software Market by Type
- 5.1 North America Multi-source Attribution Market by Country
- 5.2 North America Probabilistic or Algorithmic Attribution Market by Country
- 5.3 North America Single-source Attribution Market by Country
Chapter 6. North America Marketing Attribution Software Market by Deployment Mode
- 6.1 North America On-premises Market by Country
- 6.2 North America Cloud Market by Country
Chapter 7. North America Marketing Attribution Software Market by Organization Size
- 7.1 North America Large Enterprises Market by Country
- 7.2 North America Small & Medium Enterprises (SMEs) Market by Country
Chapter 8. North America Marketing Attribution Software Market by Vertical
- 8.1 North America Consumer Goods & Retail Market by Country
- 8.2 North America BFSI Market by Country
- 8.3 North America Telecom & IT Market by Country
- 8.4 North America Healthcare Market by Country
- 8.5 North America Travel & Hospitality Market by Country
- 8.6 North America Media & Entertainment Market by Country
- 8.7 North America Others Market by Country
Chapter 9. North America Marketing Attribution Software Market by Country
- 9.1 US Marketing Attribution Software Market
- 9.1.1 US Marketing Attribution Software Market by Component
- 9.1.2 US Marketing Attribution Software Market by Type
- 9.1.3 US Marketing Attribution Software Market by Deployment Mode
- 9.1.4 US Marketing Attribution Software Market by Organization Size
- 9.1.5 US Marketing Attribution Software Market by Vertical
- 9.2 Canada Marketing Attribution Software Market
- 9.2.1 Canada Marketing Attribution Software Market by Component
- 9.2.2 Canada Marketing Attribution Software Market by Type
- 9.2.3 Canada Marketing Attribution Software Market by Deployment Mode
- 9.2.4 Canada Marketing Attribution Software Market by Organization Size
- 9.2.5 Canada Marketing Attribution Software Market by Vertical
- 9.3 Mexico Marketing Attribution Software Market
- 9.3.1 Mexico Marketing Attribution Software Market by Component
- 9.3.2 Mexico Marketing Attribution Software Market by Type
- 9.3.3 Mexico Marketing Attribution Software Market by Deployment Mode
- 9.3.4 Mexico Marketing Attribution Software Market by Organization Size
- 9.3.5 Mexico Marketing Attribution Software Market by Vertical
- 9.4 Rest of North America Marketing Attribution Software Market
- 9.4.1 Rest of North America Marketing Attribution Software Market by Component
- 9.4.2 Rest of North America Marketing Attribution Software Market by Type
- 9.4.3 Rest of North America Marketing Attribution Software Market by Deployment Mode
- 9.4.4 Rest of North America Marketing Attribution Software Market by Organization Size
- 9.4.5 Rest of North America Marketing Attribution Software Market by Vertical
Chapter 10. Company Profiles
- 10.1 Oracle Corporation
- 10.1.1 Company Overview
- 10.1.2 Financial Analysis
- 10.1.3 Segmental and Regional Analysis
- 10.1.4 Research & Development Expense
- 10.1.5 Recent strategies and developments:
- 10.1.5.1 Partnerships, Collaborations, and Agreements:
- 10.1.6 SWOT Analysis
- 10.2 Google LLC (Alphabet, Inc.)
- 10.2.1 Company Overview
- 10.2.2 Financial Analysis
- 10.2.3 Segmental and Regional Analysis
- 10.2.4 Research & Development Expense
- 10.2.5 SWOT Analysis
- 10.3 SAP SE
- 10.3.1 Company Overview
- 10.3.2 Financial Analysis
- 10.3.3 Segmental and Regional Analysis
- 10.3.4 Research & Development Expense
- 10.3.5 SWOT Analysis
- 10.4 Adobe, Inc.
- 10.4.1 Company Overview
- 10.4.2 Financial Analysis
- 10.4.3 Segmental and Regional Analysis
- 10.4.4 Research & Development Expense
- 10.4.5 Recent strategies and developments:
- 10.4.5.1 Acquisition and Mergers:
- 10.5 Merkle Inc. (Dentsu Group Inc.)
- 10.5.1 Company Overview
- 10.5.2 Financial Analysis
- 10.5.3 Recent strategies and developments:
- 10.5.3.1 Product Launches and Product Expansions:
- 10.6 Neustar, Inc. (TransUnion LLC)
- 10.6.1 Company Overview
- 10.6.2 Financial Analysis
- 10.6.3 Segmental Analysis
- 10.7 HubSpot, Inc.
- 10.7.1 Company Overview
- 10.7.2 Financial Analysis
- 10.7.3 Regional Analysis
- 10.7.4 Research & Development Expense
- 10.8 Nielsen Holdings plc (Elliott Investment Management L.P.)
- 10.8.1 Company Overview
- 10.8.2 Financial Analysis
- 10.8.3 Regional Analysis
- 10.9 Ruler Analytics Limited
- 10.9.1 Company Overview
- 10.10. Windsor Group AG
- 10.10.1 Company Overview
LIST OF TABLES
- TABLE 1 North America Marketing Attribution Software Market, 2018 - 2021, USD Million
- TABLE 2 North America Marketing Attribution Software Market, 2022 - 2028, USD Million
- TABLE 3 North America Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
- TABLE 4 North America Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
- TABLE 5 North America Solution Market by Country, 2018 - 2021, USD Million
- TABLE 6 North America Solution Market by Country, 2022 - 2028, USD Million
- TABLE 7 North America Services Market by Country, 2018 - 2021, USD Million
- TABLE 8 North America Services Market by Country, 2022 - 2028, USD Million
- TABLE 9 North America Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
- TABLE 10 North America Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
- TABLE 11 North America Multi-source Attribution Market by Country, 2018 - 2021, USD Million
- TABLE 12 North America Multi-source Attribution Market by Country, 2022 - 2028, USD Million
- TABLE 13 North America Probabilistic or Algorithmic Attribution Market by Country, 2018 - 2021, USD Million
- TABLE 14 North America Probabilistic or Algorithmic Attribution Market by Country, 2022 - 2028, USD Million
- TABLE 15 North America Single-source Attribution Market by Country, 2018 - 2021, USD Million
- TABLE 16 North America Single-source Attribution Market by Country, 2022 - 2028, USD Million
- TABLE 17 North America Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
- TABLE 18 North America Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
- TABLE 19 North America On-premises Market by Country, 2018 - 2021, USD Million
- TABLE 20 North America On-premises Market by Country, 2022 - 2028, USD Million
- TABLE 21 North America Cloud Market by Country, 2018 - 2021, USD Million
- TABLE 22 North America Cloud Market by Country, 2022 - 2028, USD Million
- TABLE 23 North America Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
- TABLE 24 North America Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
- TABLE 25 North America Large Enterprises Market by Country, 2018 - 2021, USD Million
- TABLE 26 North America Large Enterprises Market by Country, 2022 - 2028, USD Million
- TABLE 27 North America Small & Medium Enterprises (SMEs) Market by Country, 2018 - 2021, USD Million
- TABLE 28 North America Small & Medium Enterprises (SMEs) Market by Country, 2022 - 2028, USD Million
- TABLE 29 North America Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
- TABLE 30 North America Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
- TABLE 31 North America Consumer Goods & Retail Market by Country, 2018 - 2021, USD Million
- TABLE 32 North America Consumer Goods & Retail Market by Country, 2022 - 2028, USD Million
- TABLE 33 North America BFSI Market by Country, 2018 - 2021, USD Million
- TABLE 34 North America BFSI Market by Country, 2022 - 2028, USD Million
- TABLE 35 North America Telecom & IT Market by Country, 2018 - 2021, USD Million
- TABLE 36 North America Telecom & IT Market by Country, 2022 - 2028, USD Million
- TABLE 37 North America Healthcare Market by Country, 2018 - 2021, USD Million
- TABLE 38 North America Healthcare Market by Country, 2022 - 2028, USD Million
- TABLE 39 North America Travel & Hospitality Market by Country, 2018 - 2021, USD Million
- TABLE 40 North America Travel & Hospitality Market by Country, 2022 - 2028, USD Million
- TABLE 41 North America Media & Entertainment Market by Country, 2018 - 2021, USD Million
- TABLE 42 North America Media & Entertainment Market by Country, 2022 - 2028, USD Million
- TABLE 43 North America Others Market by Country, 2018 - 2021, USD Million
- TABLE 44 North America Others Market by Country, 2022 - 2028, USD Million
- TABLE 45 North America Marketing Attribution Software Market by Country, 2018 - 2021, USD Million
- TABLE 46 North America Marketing Attribution Software Market by Country, 2022 - 2028, USD Million
- TABLE 47 US Marketing Attribution Software Market, 2018 - 2021, USD Million
- TABLE 48 US Marketing Attribution Software Market, 2022 - 2028, USD Million
- TABLE 49 US Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
- TABLE 50 US Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
- TABLE 51 US Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
- TABLE 52 US Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
- TABLE 53 US Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
- TABLE 54 US Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
- TABLE 55 US Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
- TABLE 56 US Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
- TABLE 57 US Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
- TABLE 58 US Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
- TABLE 59 Canada Marketing Attribution Software Market, 2018 - 2021, USD Million
- TABLE 60 Canada Marketing Attribution Software Market, 2022 - 2028, USD Million
- TABLE 61 Canada Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
- TABLE 62 Canada Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
- TABLE 63 Canada Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
- TABLE 64 Canada Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
- TABLE 65 Canada Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
- TABLE 66 Canada Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
- TABLE 67 Canada Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
- TABLE 68 Canada Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
- TABLE 69 Canada Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
- TABLE 70 Canada Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
- TABLE 71 Mexico Marketing Attribution Software Market, 2018 - 2021, USD Million
- TABLE 72 Mexico Marketing Attribution Software Market, 2022 - 2028, USD Million
- TABLE 73 Mexico Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
- TABLE 74 Mexico Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
- TABLE 75 Mexico Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
- TABLE 76 Mexico Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
- TABLE 77 Mexico Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
- TABLE 78 Mexico Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
- TABLE 79 Mexico Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
- TABLE 80 Mexico Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
- TABLE 81 Mexico Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
- TABLE 82 Mexico Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
- TABLE 83 Rest of North America Marketing Attribution Software Market, 2018 - 2021, USD Million
- TABLE 84 Rest of North America Marketing Attribution Software Market, 2022 - 2028, USD Million
- TABLE 85 Rest of North America Marketing Attribution Software Market by Component, 2018 - 2021, USD Million
- TABLE 86 Rest of North America Marketing Attribution Software Market by Component, 2022 - 2028, USD Million
- TABLE 87 Rest of North America Marketing Attribution Software Market by Type, 2018 - 2021, USD Million
- TABLE 88 Rest of North America Marketing Attribution Software Market by Type, 2022 - 2028, USD Million
- TABLE 89 Rest of North America Marketing Attribution Software Market by Deployment Mode, 2018 - 2021, USD Million
- TABLE 90 Rest of North America Marketing Attribution Software Market by Deployment Mode, 2022 - 2028, USD Million
- TABLE 91 Rest of North America Marketing Attribution Software Market by Organization Size, 2018 - 2021, USD Million
- TABLE 92 Rest of North America Marketing Attribution Software Market by Organization Size, 2022 - 2028, USD Million
- TABLE 93 Rest of North America Marketing Attribution Software Market by Vertical, 2018 - 2021, USD Million
- TABLE 94 Rest of North America Marketing Attribution Software Market by Vertical, 2022 - 2028, USD Million
- TABLE 95 Key Information - Oracle Corporation
- TABLE 96 Key Information - Google LLC
- TABLE 97 Key Information - SAP SE
- TABLE 98 Key Information - Adobe, Inc.
- TABLE 99 Key Information - Merkle Inc.
- TABLE 100 Key Information - Neustar, Inc.
- TABLE 101 Key Information - HubSpot, Inc.
- TABLE 102 Key Information - Nielsen Holdings plc
- TABLE 103 Key Information - Ruler Analytics Limited
- TABLE 104 Key Information - Windsor Group AG
List of Figures
- FIG 1 Methodology for the research
- FIG 2 Market Share Analysis, 2021
- FIG 3 SWOT analysis: Oracle Corporation
- FIG 4 SWOT Analysis: Alphabet Inc. (Google LLC)
- FIG 5 SWOT Analysis: SAP SE
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