Marketing Cloud Platform Market By Component, By Type of Cloud, By Marketing Function, By Organization Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031

Description

List of Tables

Marketing cloud platform incorporates a collection of marketing tools, all provided via the cloud, and all of which enable marketers to manage customer relationships and marketing campaigns more efficiently. As part of the wider trend toward marketing automation, marketing cloud platforms are designed to facilitate easier real-time monitoring, planning, and decision-making. The aim of the marketing cloud platform is to empower marketers to create cohesive multichannel experiences, reaching customers via the appropriate channels such as SMS, MMS, social media, and messaging at the appropriate times, thereby boosting both sales and revenue. Furthermore, many organizations such as government, retail, and other sectors are adopting marketing cloud platform due to growing demand for digitization. This factor creates lucrative growth opportunities in the market.

Factor such as growing digitalization transformation initiative due to COVID-19 outbreak, thus drives the growth of the market. In addition, increase in adoption of marketing cloud platform across enterprises and emergence of social networking platforms strengthens the growth of the market for future. Moreover, enterprises embrace multi-cloud environments and rapid changes in business model software due to geographical expansion of the businesses, propel the growth of the market. However, security & privacy concerns among enterprises and high cost of innovation and budget constraints hamper the growth of the market. Furthermore, rise of marketing cloud platform adoption in developing regions are expected to provide the lucrative growth opportunities for the market in the upcoming years.

The marketing cloud platform market is segmented on the basis of component, cloud type, marketing function, organization size, industry vertical, and region. By component, it is bifurcated into platform and services. By cloud type, it is divided into private, public, and hybrid. On the basis of marketing function, it is categorized into marketing content & automation, marketing engagement, marketing analytics, marketing interaction, and others. By organizational size, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into retail & e-commerce, IT & telecommunication, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the marketing cloud platform market are Acquia, Inc., Adobe, CM Group, IBM Corporation, Maropost, Oracle Corporation, Salesforce, Inc., SAP SE, Teradata Corporation and The Nielson Company (US), LLC. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing cloud platform market globally.

KEY BENEFITS FOR STAKEHOLDERS

The study provides an in-depth analysis of the global marketing cloud platform market forecast along with the current and future trends to explain the imminent investment pockets.
Information about key drivers, restraints, and opportunities and their impact analysis on global marketing cloud platform market trends is provided in the report.
The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
The quantitative analysis of the global marketing cloud platform market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Component

Platform
Services

By Type of Cloud

Public
Private
Hybrid

By Marketing Function

Marketing Content and Automation
Marketing Engagement
Marketing Analytics
Marketing Interaction
Others

By Organization Size

Large Enterprises
Small and Medium-sized Enterprises

By Industry Vertical

Retail and E-Commerce
IT and Telecommunication
BFSI
Media and Entertainment
Healthcare
Travel and Hospitality
Others

By Region

North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Italy
- Spain
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
LAMEA
- Latin America
- Middle East
- Africa
Key Market Players
- Salesforce, Inc.
- Oracle Corporation
- SAP SE
- IBM Corporation
- Adobe
- Acquia, Inc.
- Maropost
- CM Group
- The Nielsen Company (US), LLC
- Teradata Corporation

Product Code: A31696

CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.Key findings of the study
2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

3.1.Market definition and scope
3.2.Key findings
- 3.2.1.Top investment pockets
3.3.Porter's five forces analysis
3.4.Top player positioning
3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT

4.1 Overview
- 4.1.1 Market size and forecast
4.2 Platform
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market share analysis by country
4.3 Services
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market share analysis by country

CHAPTER 5: MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD

5.1 Overview
- 5.1.1 Market size and forecast
5.2 Public
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market share analysis by country
5.3 Private
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market share analysis by country
5.4 Hybrid
- 5.4.1 Key market trends, growth factors and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market share analysis by country

CHAPTER 6: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION

6.1 Overview
- 6.1.1 Market size and forecast
6.2 Marketing Content and Automation
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market share analysis by country
6.3 Marketing Engagement
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market share analysis by country
6.4 Marketing Analytics
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market share analysis by country
6.5 Marketing Interaction
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market share analysis by country
6.6 Others
- 6.6.1 Key market trends, growth factors and opportunities
- 6.6.2 Market size and forecast, by region
- 6.6.3 Market share analysis by country

CHAPTER 7: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE

7.1 Overview
- 7.1.1 Market size and forecast
7.2 Large Enterprises
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market share analysis by country
7.3 Small and Medium-sized Enterprises
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market share analysis by country

CHAPTER 8: MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL

8.1 Overview
- 8.1.1 Market size and forecast
8.2 Retail and E-Commerce
- 8.2.1 Key market trends, growth factors and opportunities
- 8.2.2 Market size and forecast, by region
- 8.2.3 Market share analysis by country
8.3 IT and Telecommunication
- 8.3.1 Key market trends, growth factors and opportunities
- 8.3.2 Market size and forecast, by region
- 8.3.3 Market share analysis by country
8.4 BFSI
- 8.4.1 Key market trends, growth factors and opportunities
- 8.4.2 Market size and forecast, by region
- 8.4.3 Market share analysis by country
8.5 Media and Entertainment
- 8.5.1 Key market trends, growth factors and opportunities
- 8.5.2 Market size and forecast, by region
- 8.5.3 Market share analysis by country
8.6 Healthcare
- 8.6.1 Key market trends, growth factors and opportunities
- 8.6.2 Market size and forecast, by region
- 8.6.3 Market share analysis by country
8.7 Travel and Hospitality
- 8.7.1 Key market trends, growth factors and opportunities
- 8.7.2 Market size and forecast, by region
- 8.7.3 Market share analysis by country
8.8 Others
- 8.8.1 Key market trends, growth factors and opportunities
- 8.8.2 Market size and forecast, by region
- 8.8.3 Market share analysis by country

CHAPTER 9: MARKETING CLOUD PLATFORM MARKET, BY REGION

9.1 Overview
- 9.1.1 Market size and forecast
9.2 North America
- 9.2.1 Key trends and opportunities
- 9.2.2 North America Market size and forecast, by Component
- 9.2.3 North America Market size and forecast, by Type of Cloud
- 9.2.4 North America Market size and forecast, by Marketing Function
- 9.2.5 North America Market size and forecast, by Organization Size
- 9.2.6 North America Market size and forecast, by Industry Vertical
- 9.2.7 North America Market size and forecast, by country
  - 9.2.7.1 U.S.
  - 9.2.7.1.1 Key market trends, growth factors and opportunities
  - 9.2.7.1.2 Market size and forecast, by Component
  - 9.2.7.1.3 Market size and forecast, by Type of Cloud
  - 9.2.7.1.4 Market size and forecast, by Marketing Function
  - 9.2.7.1.5 Market size and forecast, by Organization Size
  - 9.2.7.1.6 Market size and forecast, by Industry Vertical
  - 9.2.7.2 Canada
  - 9.2.7.2.1 Key market trends, growth factors and opportunities
  - 9.2.7.2.2 Market size and forecast, by Component
  - 9.2.7.2.3 Market size and forecast, by Type of Cloud
  - 9.2.7.2.4 Market size and forecast, by Marketing Function
  - 9.2.7.2.5 Market size and forecast, by Organization Size
  - 9.2.7.2.6 Market size and forecast, by Industry Vertical
9.3 Europe
- 9.3.1 Key trends and opportunities
- 9.3.2 Europe Market size and forecast, by Component
- 9.3.3 Europe Market size and forecast, by Type of Cloud
- 9.3.4 Europe Market size and forecast, by Marketing Function
- 9.3.5 Europe Market size and forecast, by Organization Size
- 9.3.6 Europe Market size and forecast, by Industry Vertical
- 9.3.7 Europe Market size and forecast, by country
  - 9.3.7.1 UK
  - 9.3.7.1.1 Key market trends, growth factors and opportunities
  - 9.3.7.1.2 Market size and forecast, by Component
  - 9.3.7.1.3 Market size and forecast, by Type of Cloud
  - 9.3.7.1.4 Market size and forecast, by Marketing Function
  - 9.3.7.1.5 Market size and forecast, by Organization Size
  - 9.3.7.1.6 Market size and forecast, by Industry Vertical
  - 9.3.7.2 Germany
  - 9.3.7.2.1 Key market trends, growth factors and opportunities
  - 9.3.7.2.2 Market size and forecast, by Component
  - 9.3.7.2.3 Market size and forecast, by Type of Cloud
  - 9.3.7.2.4 Market size and forecast, by Marketing Function
  - 9.3.7.2.5 Market size and forecast, by Organization Size
  - 9.3.7.2.6 Market size and forecast, by Industry Vertical
  - 9.3.7.3 France
  - 9.3.7.3.1 Key market trends, growth factors and opportunities
  - 9.3.7.3.2 Market size and forecast, by Component
  - 9.3.7.3.3 Market size and forecast, by Type of Cloud
  - 9.3.7.3.4 Market size and forecast, by Marketing Function
  - 9.3.7.3.5 Market size and forecast, by Organization Size
  - 9.3.7.3.6 Market size and forecast, by Industry Vertical
  - 9.3.7.4 Italy
  - 9.3.7.4.1 Key market trends, growth factors and opportunities
  - 9.3.7.4.2 Market size and forecast, by Component
  - 9.3.7.4.3 Market size and forecast, by Type of Cloud
  - 9.3.7.4.4 Market size and forecast, by Marketing Function
  - 9.3.7.4.5 Market size and forecast, by Organization Size
  - 9.3.7.4.6 Market size and forecast, by Industry Vertical
  - 9.3.7.5 Spain
  - 9.3.7.5.1 Key market trends, growth factors and opportunities
  - 9.3.7.5.2 Market size and forecast, by Component
  - 9.3.7.5.3 Market size and forecast, by Type of Cloud
  - 9.3.7.5.4 Market size and forecast, by Marketing Function
  - 9.3.7.5.5 Market size and forecast, by Organization Size
  - 9.3.7.5.6 Market size and forecast, by Industry Vertical
  - 9.3.7.6 Rest of Europe
  - 9.3.7.6.1 Key market trends, growth factors and opportunities
  - 9.3.7.6.2 Market size and forecast, by Component
  - 9.3.7.6.3 Market size and forecast, by Type of Cloud
  - 9.3.7.6.4 Market size and forecast, by Marketing Function
  - 9.3.7.6.5 Market size and forecast, by Organization Size
  - 9.3.7.6.6 Market size and forecast, by Industry Vertical
9.4 Asia-Pacific
- 9.4.1 Key trends and opportunities
- 9.4.2 Asia-Pacific Market size and forecast, by Component
- 9.4.3 Asia-Pacific Market size and forecast, by Type of Cloud
- 9.4.4 Asia-Pacific Market size and forecast, by Marketing Function
- 9.4.5 Asia-Pacific Market size and forecast, by Organization Size
- 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
- 9.4.7 Asia-Pacific Market size and forecast, by country
  - 9.4.7.1 China
  - 9.4.7.1.1 Key market trends, growth factors and opportunities
  - 9.4.7.1.2 Market size and forecast, by Component
  - 9.4.7.1.3 Market size and forecast, by Type of Cloud
  - 9.4.7.1.4 Market size and forecast, by Marketing Function
  - 9.4.7.1.5 Market size and forecast, by Organization Size
  - 9.4.7.1.6 Market size and forecast, by Industry Vertical
  - 9.4.7.2 Japan
  - 9.4.7.2.1 Key market trends, growth factors and opportunities
  - 9.4.7.2.2 Market size and forecast, by Component
  - 9.4.7.2.3 Market size and forecast, by Type of Cloud
  - 9.4.7.2.4 Market size and forecast, by Marketing Function
  - 9.4.7.2.5 Market size and forecast, by Organization Size
  - 9.4.7.2.6 Market size and forecast, by Industry Vertical
  - 9.4.7.3 India
  - 9.4.7.3.1 Key market trends, growth factors and opportunities
  - 9.4.7.3.2 Market size and forecast, by Component
  - 9.4.7.3.3 Market size and forecast, by Type of Cloud
  - 9.4.7.3.4 Market size and forecast, by Marketing Function
  - 9.4.7.3.5 Market size and forecast, by Organization Size
  - 9.4.7.3.6 Market size and forecast, by Industry Vertical
  - 9.4.7.4 Australia
  - 9.4.7.4.1 Key market trends, growth factors and opportunities
  - 9.4.7.4.2 Market size and forecast, by Component
  - 9.4.7.4.3 Market size and forecast, by Type of Cloud
  - 9.4.7.4.4 Market size and forecast, by Marketing Function
  - 9.4.7.4.5 Market size and forecast, by Organization Size
  - 9.4.7.4.6 Market size and forecast, by Industry Vertical
  - 9.4.7.5 South Korea
  - 9.4.7.5.1 Key market trends, growth factors and opportunities
  - 9.4.7.5.2 Market size and forecast, by Component
  - 9.4.7.5.3 Market size and forecast, by Type of Cloud
  - 9.4.7.5.4 Market size and forecast, by Marketing Function
  - 9.4.7.5.5 Market size and forecast, by Organization Size
  - 9.4.7.5.6 Market size and forecast, by Industry Vertical
  - 9.4.7.6 Rest of Asia-Pacific
  - 9.4.7.6.1 Key market trends, growth factors and opportunities
  - 9.4.7.6.2 Market size and forecast, by Component
  - 9.4.7.6.3 Market size and forecast, by Type of Cloud
  - 9.4.7.6.4 Market size and forecast, by Marketing Function
  - 9.4.7.6.5 Market size and forecast, by Organization Size
  - 9.4.7.6.6 Market size and forecast, by Industry Vertical
9.5 LAMEA
- 9.5.1 Key trends and opportunities
- 9.5.2 LAMEA Market size and forecast, by Component
- 9.5.3 LAMEA Market size and forecast, by Type of Cloud
- 9.5.4 LAMEA Market size and forecast, by Marketing Function
- 9.5.5 LAMEA Market size and forecast, by Organization Size
- 9.5.6 LAMEA Market size and forecast, by Industry Vertical
- 9.5.7 LAMEA Market size and forecast, by country
  - 9.5.7.1 Latin America
  - 9.5.7.1.1 Key market trends, growth factors and opportunities
  - 9.5.7.1.2 Market size and forecast, by Component
  - 9.5.7.1.3 Market size and forecast, by Type of Cloud
  - 9.5.7.1.4 Market size and forecast, by Marketing Function
  - 9.5.7.1.5 Market size and forecast, by Organization Size
  - 9.5.7.1.6 Market size and forecast, by Industry Vertical
  - 9.5.7.2 Middle East
  - 9.5.7.2.1 Key market trends, growth factors and opportunities
  - 9.5.7.2.2 Market size and forecast, by Component
  - 9.5.7.2.3 Market size and forecast, by Type of Cloud
  - 9.5.7.2.4 Market size and forecast, by Marketing Function
  - 9.5.7.2.5 Market size and forecast, by Organization Size
  - 9.5.7.2.6 Market size and forecast, by Industry Vertical
  - 9.5.7.3 Africa
  - 9.5.7.3.1 Key market trends, growth factors and opportunities
  - 9.5.7.3.2 Market size and forecast, by Component
  - 9.5.7.3.3 Market size and forecast, by Type of Cloud
  - 9.5.7.3.4 Market size and forecast, by Marketing Function
  - 9.5.7.3.5 Market size and forecast, by Organization Size
  - 9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE

10.1. Introduction
10.2. Top winning strategies
10.3. Product Mapping of Top 10 Player
10.4. Competitive Dashboard
10.5. Competitive Heatmap
10.6. Key developments

CHAPTER 11: COMPANY PROFILES

11.1 Salesforce, Inc.
- 11.1.1 Company overview
- 11.1.2 Company snapshot
- 11.1.3 Operating business segments
- 11.1.4 Product portfolio
- 11.1.5 Business performance
- 11.1.6 Key strategic moves and developments
11.2 Oracle Corporation
- 11.2.1 Company overview
- 11.2.2 Company snapshot
- 11.2.3 Operating business segments
- 11.2.4 Product portfolio
- 11.2.5 Business performance
- 11.2.6 Key strategic moves and developments
11.3 SAP SE
- 11.3.1 Company overview
- 11.3.2 Company snapshot
- 11.3.3 Operating business segments
- 11.3.4 Product portfolio
- 11.3.5 Business performance
- 11.3.6 Key strategic moves and developments
11.4 IBM Corporation
- 11.4.1 Company overview
- 11.4.2 Company snapshot
- 11.4.3 Operating business segments
- 11.4.4 Product portfolio
- 11.4.5 Business performance
- 11.4.6 Key strategic moves and developments
11.5 Teradata Corporation
- 11.5.1 Company overview
- 11.5.2 Company snapshot
- 11.5.3 Operating business segments
- 11.5.4 Product portfolio
- 11.5.5 Business performance
- 11.5.6 Key strategic moves and developments
11.6 Adobe
- 11.6.1 Company overview
- 11.6.2 Company snapshot
- 11.6.3 Operating business segments
- 11.6.4 Product portfolio
- 11.6.5 Business performance
- 11.6.6 Key strategic moves and developments
11.7 Acquia, Inc.
- 11.7.1 Company overview
- 11.7.2 Company snapshot
- 11.7.3 Operating business segments
- 11.7.4 Product portfolio
- 11.7.5 Business performance
- 11.7.6 Key strategic moves and developments
11.8 Maropost
- 11.8.1 Company overview
- 11.8.2 Company snapshot
- 11.8.3 Operating business segments
- 11.8.4 Product portfolio
- 11.8.5 Business performance
- 11.8.6 Key strategic moves and developments
11.9 CM Group
- 11.9.1 Company overview
- 11.9.2 Company snapshot
- 11.9.3 Operating business segments
- 11.9.4 Product portfolio
- 11.9.5 Business performance
- 11.9.6 Key strategic moves and developments
11.10 The Nielsen Company (US), LLC
- 11.10.1 Company overview
- 11.10.2 Company snapshot
- 11.10.3 Operating business segments
- 11.10.4 Product portfolio
- 11.10.5 Business performance
- 11.10.6 Key strategic moves and developments