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PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339056
PUBLISHER: Polaris Market Research | PRODUCT CODE: 1339056
Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032
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PAGES: 114 Pages
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The global marketing cloud platform market size is expected to reach USD 23.21 billion by 2032, according to a new study by Polaris Market Research. The report "Marketing Cloud Platform Market Share, Size, Trends, Industry Analysis Report, By Component (Platform and Services); By Deployment Mode; By Marketing Function; By Vertical; By Region; Segment Forecast, 2023 - 2032" gives a detailed insight into current market dynamics and provides analysis on future market growth.
Increasing prevalence and adoption of smart tools with AI embedded, which allow businesses to know their customer behaviors and help them in adapting the changes into their respective designing and production sectors coupled with the growth rate of digitalization globally, are major prominent factors driving the global market growth.
In addition, the rising awareness among SMEs regarding omnichannel and customer satisfaction and growing investments towards the development of innovative solutions will further stimulate the market growth. For instance, in March 2023, Coosto, introduced Coosto for Salesforce Marketing Cloud, that offers a cutting-edge content and improved social media marketing tool, which provides solutions for every stage of content marketing process.
Moreover, these types of platforms are now using predictive analytics to forecast customer behavior and provide insights into future trends, which could help the help businesses to efficiently make data-driven decisions and optimize their marketing campaigns for better and improved results. With the extensive rise of voice assistants like Amazon Alexa and Google Home, major players operating in the market have started optimizing these solutions for voice search that includes voice-activated chatbots, voice search optimization, and the ability to analyze and respond to voice data, which further creates huge potential for market in the near future.
Marketing Cloud Platform Market Report Highlights
Platform segment lead the market share in 2022, on account of growing demand for the solution worldwide due to its ability to fix bugs and simplify the upgrades
Public clod segment held the majority market share in 2022, which is largely attributed to its numerous benefits including cost-effectiveness and easy availability worldwide
Sales channel segment is anticipated to grow at a high CAGR during the anticipated period, mainly due to growing incorporation for these platforms among large companies
Healthcare & life sciences segment expected to hold considerable market share over the study period, because of the rising implementation towards data-driven decisions
North America region dominated the global market with maximum share in 2022, owing to rapid increase in the adoption of innovated technology and high investments on R&D activities
The global key market players include: IBM Corporation, Adobe, Cision, CM Group, Oracle Corporation, Salesforce, & Teradata Corporation
Polaris Market Research has segmented the marketing cloud platform market report based on component, deployment mode, marketing function, vertical, and region:
Marketing Cloud Platform, Component Outlook (Revenue - USD Billion, 2019 - 2032)
- Platform
- Services
Marketing Cloud Platform, Deployment Mode Outlook (Revenue - USD Billion, 2019 - 2032)
- Public Cloud
- Private Cloud
Marketing Cloud Platform, Marketing Function Outlook (Revenue - USD Billion, 2019 - 2032)
- Advertising
- Designing
- Sales Channel
- Branding
- Communications
- Customer Support
Marketing Cloud Platform, Vertical Outlook (Revenue - USD Billion, 2019 - 2032)
- Retail & E-Commerce
- BFSI
- IT & Telecom
- Education
- Travel & Hospitality
- Media, Entertainment, and Gaming
- Healthcare & Life Sciences
- Others
Marketing Cloud Platform, Regional Outlook (Revenue - USD Billion, 2019 - 2032)
- North America
- U.S.
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Russia
- Netherlands
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Malaysia
- Latin America
- Argentina
- Brazil
- Mexico
- Middle East & Africa
- UAE
- Saudi Arabia
- Israel
- South Africa
Product Code: PM3436
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
- 2.1. Market Highlights
3. Research Methodology
- 3.1. Overview
- 3.1.1. Data Mining
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Marketing Cloud Platform Market Insights
- 4.1. Marketing Cloud Platform - Industry Snapshot
- 4.2. Marketing Cloud Platform Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Technological advancement
- 4.2.1.2. Increasing use of Marketing Cloud Platform technology in healthcare
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Increasing digitization will restrict the market growth
- 4.2.1. Drivers and Opportunities
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTLE Analysis
- 4.5. Marketing Cloud Platform Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Marketing Cloud Platform Market, by Component
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 5.3. Platform
- 5.3.1. Global Marketing Cloud Platform Market, by Platform, by Region, 2019-2032 (USD Billion)
- 5.4. Services
- 5.4.1. Global Marketing Cloud Platform Market, by Services, by Region, 2019-2032 (USD Billion)
6. Global Marketing Cloud Platform Market, by Deployment Mode
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 6.3. Public Cloud
- 6.3.1. Global Marketing Cloud Platform Market, by Public Cloud, by Region, 2019-2032 (USD Billion)
- 6.4. Private Cloud
- 6.4.1. Global Marketing Cloud Platform Market, by Private Cloud, by Region, 2019-2032 (USD Billion)
7. Global Marketing Cloud Platform Market, by Marketing Function
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 7.3. Advertising
- 7.3.1. Global Marketing Cloud Platform Market, by Advertising, by Region, 2019-2032 (USD Billion)
- 7.4. Designing
- 7.4.1. Global Marketing Cloud Platform Market, by Designing, by Region, 2019-2032 (USD Billion)
- 7.5. Sales Channel
- 7.5.1. Global Marketing Cloud Platform Market, by Sales Channel, by Region, 2019-2032 (USD Billion)
- 7.6. Branding
- 7.6.1. Global Marketing Cloud Platform Market, by Branding, by Region, 2019-2032 (USD Billion)
- 7.7. Communications
- 7.7.1. Global Marketing Cloud Platform Market, by Communications, by Region, 2019-2032 (USD Billion)
- 7.8. Customer Support
- 7.8.1. Global Marketing Cloud Platform Market, by Customer Support, by Region, 2019-2032 (USD Billion)
8. Global Marketing Cloud Platform Market, by Vertical
- 8.1. Key Findings
- 8.2. Introduction
- 8.2.1. Global Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 8.3. Retail & E-Commerce
- 8.3.1. Global Marketing Cloud Platform Market, by Retail & E-Commerce, by Region, 2019-2032 (USD Billion)
- 8.4. BFSI
- 8.4.1. Global Marketing Cloud Platform Market, by BFSI, by Region, 2019-2032 (USD Billion)
- 8.5. IT & Telecom
- 8.5.1. Global Marketing Cloud Platform Market, by IT & Telecom, by Region, 2019-2032 (USD Billion)
- 8.6. Education
- 8.6.1. Global Marketing Cloud Platform Market, by Education, by Region, 2019-2032 (USD Billion)
- 8.7. Travel & Hospitality
- 8.7.1. Global Marketing Cloud Platform Market, by Travel & Hospitality, by Region, 2019-2032 (USD Billion)
- 8.8. Media, Entertainment, and Gaming
- 8.8.1. Global Marketing Cloud Platform Market, by Media, Entertainment, and Gaming, by Region, 2019-2032 (USD Billion)
- 8.9. Healthcare & Life Sciences
- 8.9.1. Global Marketing Cloud Platform Market, by Healthcare & Life Sciences, by Region, 2019-2032 (USD Billion)
- 8.10. Others
- 8.10.1. Global Marketing Cloud Platform Market, by Others, by Region, 2019-2032 (USD Billion)
9. Global Marketing Cloud Platform Market, by Geography
- 9.1. Key findings
- 9.2. Introduction
- 9.2.1. Marketing Cloud Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
- 9.3. Marketing Cloud Platform Market - North America
- 9.3.1. North America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.3.2. North America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.3.3. North America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.3.4. North America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.3.5. Marketing Cloud Platform Market - U.S.
- 9.3.5.1. U.S.: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.3.5.2. U.S.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.3.5.3. U.S.: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.3.5.4. U.S.: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.3.6. Marketing Cloud Platform Market - Canada
- 9.3.6.1. Canada: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.3.6.2. Canada: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.3.6.3. Canada: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.3.6.4. Canada: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4. Marketing Cloud Platform Market - Europe
- 9.4.1. Europe: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.2. Europe: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.3. Europe: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.4. Europe: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.5. Marketing Cloud Platform Market - UK
- 9.4.5.1. UK: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.5.2. UK: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.5.3. UK: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.5.4. UK: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.6. Marketing Cloud Platform Market - France
- 9.4.6.1. France: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.6.2. France: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.6.3. France: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.6.4. France: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.7. Marketing Cloud Platform Market - Germany
- 9.4.7.1. Germany: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.7.2. Germany: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.7.3. Germany: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.7.4. Germany: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.8. Marketing Cloud Platform Market - Italy
- 9.4.8.1. Italy: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.8.2. Italy: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.8.3. Italy: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.8.4. Italy: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.9. Marketing Cloud Platform Market - Spain
- 9.4.9.1. Spain: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.9.2. Spain: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.9.3. Spain: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.9.4. Spain: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.10. Marketing Cloud Platform Market - Netherlands
- 9.4.10.1. Netherlands: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.10.2. Netherlands: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.10.3. Netherlands: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.10.4. Netherlands: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.4.11. Marketing Cloud Platform Market - Russia
- 9.4.11.1. Russia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.4.11.2. Russia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.4.11.3. Russia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.4.11.4. Russia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5. Marketing Cloud Platform Market - Asia Pacific
- 9.5.1. Asia Pacific: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.2. Asia Pacific: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.3. Asia Pacific: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.4. Asia Pacific: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.5. Marketing Cloud Platform Market - China
- 9.5.5.1. China: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.5.2. China.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.5.3. China: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.5.4. China: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.6. Marketing Cloud Platform Market - India
- 9.5.6.1. India: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.6.2. India.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.6.3. India: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.6.4. India: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.7. Marketing Cloud Platform Market - Japan
- 9.5.7.1. Japan: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.7.2. Japan.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.7.3. Japan: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.7.4. Japan: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.8. Marketing Cloud Platform Market - Malaysia
- 9.5.8.1. Malaysia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.8.2. Malaysia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.8.3. Malaysia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.8.4. Malaysia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.9. Marketing Cloud Platform Market - Indonesia
- 9.5.9.1. Indonesia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.9.2. Indonesia.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.9.3. Indonesia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.9.4. Indonesia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.5.10. Marketing Cloud Platform Market - South Korea
- 9.5.10.1. South Korea: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.5.10.2. South Korea.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.5.10.3. South Korea: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.5.10.4. South Korea: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.6. Marketing Cloud Platform Market - Middle East & Africa
- 9.6.1. Middle East & Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.6.2. Middle East & Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.6.3. Middle East & Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.6.4. Middle East & Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.6.5. Marketing Cloud Platform Market - Saudi Arabia
- 9.6.5.1. Saudi Arabia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.6.5.2. Saudi Arabia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.6.5.3. Saudi Arabia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.6.5.4. Saudi Arabia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.6.6. Marketing Cloud Platform Market - South Africa
- 9.6.6.1. South Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.6.6.2. South Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.6.6.3. South Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.6.6.4. South Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.6.7. Marketing Cloud Platform Market - Israel
- 9.6.7.1. Israel: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.6.7.2. Israel: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.6.7.3. Israel: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.6.7.4. Israel: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.6.8. Marketing Cloud Platform Market - UAE
- 9.6.8.1. UAE: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.6.8.2. UAE: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.6.8.3. UAE: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.6.8.4. UAE: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.7. Marketing Cloud Platform Market - Latin America
- 9.7.1. Latin America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.7.2. Latin America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.7.3. Latin America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.7.4. Latin America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.7.5. Marketing Cloud Platform Market - Mexico
- 9.7.5.1. Mexico: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.7.5.2. Mexico: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.7.5.3. Mexico: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.7.5.4. Mexico: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.7.6. Marketing Cloud Platform Market - Brazil
- 9.7.6.1. Brazil: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.7.6.2. Brazil: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.7.6.3. Brazil: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.7.6.4. Brazil: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- 9.7.7. Marketing Cloud Platform Market - Argentina
- 9.7.7.1. Argentina: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- 9.7.7.2. Argentina: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- 9.7.7.3. Argentina: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- 9.7.7.4. Argentina: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
10. Competitive Landscape
- 10.1. Expansion and Acquisition Analysis
- 10.1.1. Expansion
- 10.1.2. Acquisitions
- 10.2. Partnerships/Collaborations/Agreements/Exhibitions
11. Company Profiles
- 11.1. Oracle Corporation
- 11.1.1. Company Overview
- 11.1.2. Financial Performance
- 11.1.3. Product Benchmarking
- 11.1.4. Recent Development
- 11.2. Redpoint Global
- 11.2.1. Company Overview
- 11.2.2. Financial Performance
- 11.2.3. Product Benchmarking
- 11.2.4. Recent Development
- 11.3. Cheetah Digital
- 11.3.1. Company Overview
- 11.3.2. Financial Performance
- 11.3.3. Product Benchmarking
- 11.3.4. Recent Development
- 11.4. IBM Corporation
- 11.4.1. Company Overview
- 11.4.2. Financial Performance
- 11.4.3. Product Benchmarking
- 11.4.4. Recent Development
- 11.5. Adobe
- 11.5.1. Company Overview
- 11.5.2. Financial Performance
- 11.5.3. Product Benchmarking
- 11.5.4. Recent Development
- 11.6. Hubspot
- 11.6.1. Company Overview
- 11.6.2. Financial Performance
- 11.6.3. Product Benchmarking
- 11.6.4. Recent Development
- 11.7. Sitecore, Mediamath
- 11.7.1. Company Overview
- 11.7.2. Financial Performance
- 11.7.3. Product Benchmarking
- 11.7.4. Recent Development
- 11.8. Zeta Global
- 11.8.1. Company Overview
- 11.8.2. Financial Performance
- 11.8.3. Product Benchmarking
- 11.8.4. Recent Development
- 11.9. Nielsen
- 11.9.1. Company Overview
- 11.9.2. Financial Performance
- 11.9.3. Product Benchmarking
- 11.9.4. Recent Development
- 11.10. Pegasystems
- 11.10.1. Company Overview
- 11.10.2. Financial Performance
- 11.10.3. Product Benchmarking
- 11.10.4. Recent Development
- 11.11. SAP SE
- 11.11.1. Company Overview
- 11.11.2. Financial Performance
- 11.11.3. Product Benchmarking
- 11.11.4. Recent Development
- 11.12. Selligent
- 11.12.1. Company Overview
- 11.12.2. Financial Performance
- 11.12.3. Product Benchmarking
- 11.12.4. Recent Development
- 11.13. Cision
- 11.13.1. Company Overview
- 11.13.2. Financial Performance
- 11.13.3. Product Benchmarking
- 11.13.4. Recent Development
- 11.14. Optimove
- 11.14.1. Company Overview
- 11.14.2. Financial Performance
- 11.14.3. Product Benchmarking
- 11.14.4. Recent Development
- 11.15. Teradata Corporation
- 11.15.1. Company Overview
- 11.15.2. Financial Performance
- 11.15.3. Product Benchmarking
- 11.15.4. Recent Development
- 11.16. Acquia Inc
- 11.16.1. Company Overview
- 11.16.2. Financial Performance
- 11.16.3. Product Benchmarking
- 11.16.4. Recent Development
- 11.17. Salesforce Inc
- 11.17.1. Company Overview
- 11.17.2. Financial Performance
- 11.17.3. Product Benchmarking
- 11.17.4. Recent Development
- 11.18. CM Group
- 11.18.1. Company Overview
- 11.18.2. Financial Performance
- 11.18.3. Product Benchmarking
- 11.18.4. Recent Development
- 11.19. Maropost, Act-on Software
- 11.19.1. Company Overview
- 11.19.2. Financial Performance
- 11.19.3. Product Benchmarking
- 11.19.4. Recent Development
- 11.20. Salesfusion
- 11.20.1. Company Overview
- 11.20.2. Financial Performance
- 11.20.3. Product Benchmarking
- 11.20.4. Recent Development
- 11.21. Insider
- 11.21.1. Company Overview
- 11.21.2. Financial Performance
- 11.21.3. Product Benchmarking
- 11.21.4. Recent Development
- 11.22. Fico
- 11.22.1. Company Overview
- 11.22.2. Financial Performance
- 11.22.3. Product Benchmarking
- 11.22.4. Recent Development
- 11.23. Braze
- 11.23.1. Company Overview
- 11.23.2. Financial Performance
- 11.23.3. Product Benchmarking
- 11.23.4. Recent Development
- 11.24. SAS
- 11.24.1. Company Overview
- 11.24.2. Financial Performance
- 11.24.3. Product Benchmarking
- 11.24.4. Recent Development
- 11.25. Acoustic
- 11.25.1. Company Overview
- 11.25.2. Financial Performance
- 11.25.3. Product Benchmarking
- 11.25.4. Recent Development
Product Code: PM3436
List of Tables
- Table 1 Global Marketing Cloud Platform Market, by Component, by Region, 2019-2032 (USD Billion)
- Table 2 Global Marketing Cloud Platform Market, by Deployment Mode, by Region, 2019-2032 (USD Billion)
- Table 3 Global Marketing Cloud Platform Market, by Marketing Function, by Region, 2019-2032 (USD Billion)
- Table 4 Global Marketing Cloud Platform Market, by Vertical, by Region, 2019-2032 (USD Billion)
- Table 5 Marketing Cloud Platform Market Assessment, By Geography, 2019-2032 (USD Billion)
- Table 6 North America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 7 North America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 8 North America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 9 North America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 10 U.S.: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 11 U.S.: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 12 U.S.: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 13 U.S.: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 14 Canada: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 15 Canada: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 16 Canada: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 17 Canada: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 18 Europe: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 19 Europe: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 20 Europe: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 21 Europe: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 22 Germany: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 23 Germany: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 24 Germany: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 25 Germany: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 26 France: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 27 France: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 28 France: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 29 France: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 30 UK: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 31 UK: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 32 UK: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 33 UK: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 34 Italy: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 35 Italy: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 36 Italy: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 37 Italy: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 38 Netherlands: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 39 Netherlands: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 40 Netherlands: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 41 Netherlands: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 42 Spain: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 43 Spain: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 44 Spain: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 45 Spain: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 46 Russia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 47 Russia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 48 Russia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 49 Russia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 50 Asia Pacific: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 51 Asia Pacific: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 52 Asia Pacific: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 53 Asia Pacific: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 54 China: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 55 China: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 56 China: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 57 China: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 58 Japan: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 59 Japan: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 60 Japan: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 61 Japan: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 62 India: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 63 India: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 64 India: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 65 India: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 66 Indonesia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 67 Indonesia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 68 Indonesia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 69 Indonesia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 70 Malaysia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 71 Malaysia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 72 Malaysia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 73 Malaysia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 74 South Korea: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 75 South Korea: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 76 South Korea: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 77 South Korea: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 78 Latin America: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 79 Latin America: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 80 Latin America: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 81 Latin America: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 82 Brazil: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 83 Brazil: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 84 Brazil: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 85 Brazil: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 86 Mexico: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 87 Mexico: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 88 Mexico: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 89 Mexico: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 90 Argentina: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 91 Argentina: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 92 Argentina: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 93 Argentina: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 94 Middle East & Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 95 Middle East & Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 96 Middle East & Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 97 Middle East & Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 98 UAE: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 99 UAE: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 100 UAE: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 101 UAE: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 102 Saudi Arabia: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 103 Saudi Arabia: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 104 Saudi Arabia: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 105 Saudi Arabia: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 106 South Africa: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 107 South Africa: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 108 South Africa: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 109 South Africa: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
- Table 110 Israel: Marketing Cloud Platform Market, by Component, 2019-2032 (USD Billion)
- Table 111 Israel: Marketing Cloud Platform Market, by Deployment Mode, 2019-2032 (USD Billion)
- Table 112 Israel: Marketing Cloud Platform Market, by Marketing Function, 2019-2032 (USD Billion)
- Table 113 Israel: Marketing Cloud Platform Market, by Vertical, 2019-2032 (USD Billion)
List of Figures
- Figure 1. Global Marketing Cloud Platform Market, 2019-2032 (USD Billion)
- Figure 2. Integrated Ecosystem
- Figure 3. Research Methodology: Top-Down & Bottom-Up Vertical
- Figure 4. Market by Geography
- Figure 5. Porter's Five Forces
- Figure 6. Market by Component
- Figure 7. Global Marketing Cloud Platform Market, by Component, 2021 & 2030 (USD Billion)
- Figure 8. Market by Vertical
- Figure 9. Global Marketing Cloud Platform Market, by Vertical, 2021 & 2030 (USD Billion)
- Figure 10. Market by Deployment Mode
- Figure 11. Global Marketing Cloud Platform Market, by Deployment Mode, 2021 & 2030 (USD Billion)
- Figure 12. Market by Marketing Function
- Figure 13. Global Marketing Cloud Platform Market, by Marketing Function, 2021 & 2030 (USD Billion)
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