Kids Toys Market By End User, By Product Type, By Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

List of Tables

The global kids toys market size was valued at $65.8 billion in 2021, and is projected to reach $89.5 billion by 2031, growing at a CAGR of 3% from 2022 to 2031.

Kids toys market includes toys for the age group of 0-10 years. Exploratory and outdoor toys are introduced in this age group; however, plush toys and dolls also constitute a significant share in this age group. In addition, construction sets, board games, and action figures are also widely played by this age group. As a result, educational toys focusing on STEM are now being introduced globally. Furthermore, increase in STEM jobs globally has resulted in parents creating interest in their children in STEM educational toys. These toys teach kids to focus on the 4 subjects, Science, Technology, Engineering, and Math. A plethora of different STEM toys focusing on multifaceted disciplines, including but not limited to coding, engineering, chemistry, and mechanical toys are now being introduced to target this age group segment.

Increase in number of games in bars and cafes globally boosts the demand for toys and games along with attracting a large number of consumers toward such cafes. These games in bars and cafes witness high traction and gained popularity across the world in the course of recent years. The rapid expansion of games in cafes encourages children as well as adults to learn new games along with connecting each other for meaningful social interactions. Huge variety of toys and games are now being manufactured to target kids and help to attract a new generation of consumers in these cafes, bars, and other social interaction sites across the globe. Such business models are highly prevalent in Western European countries, including but not limited to the UK and France and in the North American region. For instance, in the U.S., over 5,000 board game cafes were inaugurated in 2016. Furthermore, 60 gaming cafes were opened in Beijing alone, in addition to over 700 gaming cafes in China. The increase in number of these cafes that cater to both kids and adults helps to generate high revenues for the players operating in the global kids toys market.

The use of digital devices instead of toys and board games is expected to restrain the growth of the toys industry, particularly in the U.S. and EU. The advent of smartphones, computers, video game systems, and tablets has penetrated every household. Rapid market expansion and the proliferation of digital infrastructure in developed as well as developing regions have given access to internet to adults as well as to kids. The number of internet subscribers in India reached 639 million by the end of December 2020 from 560 million in September 2018. High internet penetration and highly addicting online games on smartphones and tablets have enormously hampered the kids toys market. Easy availability of high addicting gadgets, such as smartphones, video games, and computers, is anticipated to pose a significant challenge for the kids toys market during the forecast period.

The market in the Asia-Pacific region offers lucrative growth opportunities for market players. Large consumer base along with rise in disposable income of consumers provides lucrative opportunities for the market players. This region offers potential opportunities for market players to launch premium and interactive toys. Therefore, manufacturers now focus on expanding their business in this region to increase their customer base and improve their geographical outreach.

Moreover, countries in Latin America, such as Brazil, would unfold attractive opportunities during the forecast period due to favorable government policies, large-scale privatization, and combating unfair competition & the seizure of counterfeit toys.

The kids toys market is segmented on the basis of product type, end-user, distribution channel, and region. On the basis of product type the market is categorized into building toys, figurine toys, sports & outdoor toys and others. On the basis of end users, the market is bifurcated into unisex toys, toys for boys, and toys for girls. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, departmental stores, online channels, and others. On the basis of region, the market is classified into North America (the U.S., Canada, and Mexico) Europe (the UK, Germany, France, Italy, Sweden, Spain, Russia, the Netherlands, and the Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Thailand, Australia, New Zealand, and Rest of Asia-Pacific, and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Egypt, and Rest of LAMEA).

The players operating in the global market have adopted various developmental strategies including but not limited to product launches, geographical expansion, and acquisitions to increase their market share, gain profitability, and remain competitive in the market. The key players included in the market analysis are - The key players included in the market analysis are - Atlas Games, Clementoni S.P.A., Famosa Toys, Goliath Games, Guangdong Hayidai Toys Co., Ltd., Hasbro, Inc., Mattel, Inc., Ravensburger AG, Reliance Industries Limited, Schuco Model., Simba Dickie Group., Thames & Kosmos, The LEGO Group, Tomy Company, Ltd and Vtech Holdings.

Key Benefits For Stakeholders

This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the kids toys market analysis from 2021 to 2031 to identify the prevailing kids toys market opportunities.
The market research is offered along with information related to key drivers, restraints, and opportunities.
Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
In-depth analysis of the kids toys market segmentation assists to determine the prevailing market opportunities.
Major countries in each region are mapped according to their revenue contribution to the global market.
Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
The report includes the analysis of the regional as well as global kids toys market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By End User

Unisex Toys
Toys for Boys
Toys for Girls

By Product Type

Building Toys
- Games and Puzzles
- Building Sets
Figurine Toys
- Action Figures
- Dolls
- Plush
Sports and Outdoor Toys
Others

By Distribution Channel

Hypermarket/Supermarket
Specialty Stores
Departmental Stores
Online Channels
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- Asean
- Australia
- Rest of Asia-Pacific
LAMEA
- Brazil
- Argentina
- Egypt
- Rest of LAMEA

Key Market Players

Atlas Games
Clementoni S.p.A.
Goliath Games, LLC
Hasbro, Inc.
Bella Luna Toys
Thames & Kosmos, LLC.
KIRKBI A/S
VTech Holdings Limited
Reliance Industries Limited
Ravensburger
Giochi Preziosi SpA
Mattel, Inc.
Simba Dickie Group GmbH
TOMY Company, Ltd.
GuangDong Hayidai toys Co.,Ltd.

Product Code: A06531

CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
3.3. Porter's five forces analysis
- 3.3.1. Moderate bargaining power of suppliers
- 3.3.2. Moderate bargaining power of buyers
- 3.3.3. Moderate threat of substitutes
- 3.3.4. Moderate threat of new entrants
- 3.3.5. Moderate intensity of rivalry
3.4. Market dynamics
- 3.4.1. Drivers
  - 3.4.1.1. The emergence of games in bars and cafes provides impetus to the stagnant market
  - 3.4.1.2. Rise in innovation, domestic production, and government support in developing countries foster the market growth
  - 3.4.1.3. Growth in demand from children and young population
- 3.4.2. Restraints
  - 3.4.2.1. Tariff duties to restrict market expansion
  - 3.4.2.2. Growth in digitalization and widespread penetration of smartphones restraining the toys industry
- 3.4.3. Opportunities
  - 3.4.3.1. Reduction of carbon footprints and environment-friendly initiatives to provide lucrative opportunities
  - 3.4.3.2. Untapped opportunities in developing markets
3.5. COVID-19 Impact Analysis on the market

CHAPTER 4: KIDS TOYS MARKET, BY END USER

4.1. Overview
- 4.1.1. Market size and forecast
4.2. Unisex Toys
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
4.3. Toys for Boys
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
4.4. Toys for Girls
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country

CHAPTER 5: KIDS TOYS MARKET, BY PRODUCT TYPE

5.1. Overview
- 5.1.1. Market size and forecast
5.2. Building Toys
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.2.4. Building Toys Kids Toys Market by Games and Puzzles
- 5.2.5. Building Toys Kids Toys Market by Building Sets
5.3. Figurine Toys
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.3.4. Figurine Toys Kids Toys Market by Action Figures
- 5.3.5. Figurine Toys Kids Toys Market by Dolls
- 5.3.6. Figurine Toys Kids Toys Market by Plush
5.4. Sports and Outdoor Toys
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
5.5. Others
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country

CHAPTER 6: KIDS TOYS MARKET, BY DISTRIBUTION CHANNEL

6.1. Overview
- 6.1.1. Market size and forecast
6.2. Hypermarket/Supermarket
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
6.3. Specialty Stores
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
6.4. Departmental Stores
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
6.5. Online Channels
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
6.6. Others
- 6.6.1. Key market trends, growth factors and opportunities
- 6.6.2. Market size and forecast, by region
- 6.6.3. Market share analysis by country

CHAPTER 7: KIDS TOYS MARKET, BY REGION

7.1. Overview
- 7.1.1. Market size and forecast By Region
7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by End User
- 7.2.3. Market size and forecast, by Product Type
  - 7.2.3.1. North America Building Toys Kids Toys Market by Games and Puzzles
  - 7.2.3.2. North America Building Toys Kids Toys Market by Building Sets
  - 7.2.3.3. North America Figurine Toys Kids Toys Market by Action Figures
  - 7.2.3.4. North America Figurine Toys Kids Toys Market by Dolls
  - 7.2.3.5. North America Figurine Toys Kids Toys Market by Plush
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
  - 7.2.5.1. U.S.
  - 7.2.5.1.1. Key market trends, growth factors and opportunities
  - 7.2.5.1.2. Market size and forecast, by End User
  - 7.2.5.1.3. Market size and forecast, by Product Type
  - 7.2.5.1.4. Market size and forecast, by Distribution Channel
  - 7.2.5.2. Canada
  - 7.2.5.2.1. Key market trends, growth factors and opportunities
  - 7.2.5.2.2. Market size and forecast, by End User
  - 7.2.5.2.3. Market size and forecast, by Product Type
  - 7.2.5.2.4. Market size and forecast, by Distribution Channel
  - 7.2.5.3. Mexico
  - 7.2.5.3.1. Key market trends, growth factors and opportunities
  - 7.2.5.3.2. Market size and forecast, by End User
  - 7.2.5.3.3. Market size and forecast, by Product Type
  - 7.2.5.3.4. Market size and forecast, by Distribution Channel
7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by End User
- 7.3.3. Market size and forecast, by Product Type
  - 7.3.3.1. Europe Building Toys Kids Toys Market by Games and Puzzles
  - 7.3.3.2. Europe Building Toys Kids Toys Market by Building Sets
  - 7.3.3.3. Europe Figurine Toys Kids Toys Market by Action Figures
  - 7.3.3.4. Europe Figurine Toys Kids Toys Market by Dolls
  - 7.3.3.5. Europe Figurine Toys Kids Toys Market by Plush
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
  - 7.3.5.1. UK
  - 7.3.5.1.1. Key market trends, growth factors and opportunities
  - 7.3.5.1.2. Market size and forecast, by End User
  - 7.3.5.1.3. Market size and forecast, by Product Type
  - 7.3.5.1.4. Market size and forecast, by Distribution Channel
  - 7.3.5.2. Germany
  - 7.3.5.2.1. Key market trends, growth factors and opportunities
  - 7.3.5.2.2. Market size and forecast, by End User
  - 7.3.5.2.3. Market size and forecast, by Product Type
  - 7.3.5.2.4. Market size and forecast, by Distribution Channel
  - 7.3.5.3. France
  - 7.3.5.3.1. Key market trends, growth factors and opportunities
  - 7.3.5.3.2. Market size and forecast, by End User
  - 7.3.5.3.3. Market size and forecast, by Product Type
  - 7.3.5.3.4. Market size and forecast, by Distribution Channel
  - 7.3.5.4. Italy
  - 7.3.5.4.1. Key market trends, growth factors and opportunities
  - 7.3.5.4.2. Market size and forecast, by End User
  - 7.3.5.4.3. Market size and forecast, by Product Type
  - 7.3.5.4.4. Market size and forecast, by Distribution Channel
  - 7.3.5.5. Spain
  - 7.3.5.5.1. Key market trends, growth factors and opportunities
  - 7.3.5.5.2. Market size and forecast, by End User
  - 7.3.5.5.3. Market size and forecast, by Product Type
  - 7.3.5.5.4. Market size and forecast, by Distribution Channel
  - 7.3.5.6. Russia
  - 7.3.5.6.1. Key market trends, growth factors and opportunities
  - 7.3.5.6.2. Market size and forecast, by End User
  - 7.3.5.6.3. Market size and forecast, by Product Type
  - 7.3.5.6.4. Market size and forecast, by Distribution Channel
  - 7.3.5.7. Rest of Europe
  - 7.3.5.7.1. Key market trends, growth factors and opportunities
  - 7.3.5.7.2. Market size and forecast, by End User
  - 7.3.5.7.3. Market size and forecast, by Product Type
  - 7.3.5.7.4. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by End User
- 7.4.3. Market size and forecast, by Product Type
  - 7.4.3.1. Asia-Pacific Building Toys Kids Toys Market by Games and Puzzles
  - 7.4.3.2. Asia-Pacific Building Toys Kids Toys Market by Building Sets
  - 7.4.3.3. Asia-Pacific Figurine Toys Kids Toys Market by Action Figures
  - 7.4.3.4. Asia-Pacific Figurine Toys Kids Toys Market by Dolls
  - 7.4.3.5. Asia-Pacific Figurine Toys Kids Toys Market by Plush
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
  - 7.4.5.1. China
  - 7.4.5.1.1. Key market trends, growth factors and opportunities
  - 7.4.5.1.2. Market size and forecast, by End User
  - 7.4.5.1.3. Market size and forecast, by Product Type
  - 7.4.5.1.4. Market size and forecast, by Distribution Channel
  - 7.4.5.2. India
  - 7.4.5.2.1. Key market trends, growth factors and opportunities
  - 7.4.5.2.2. Market size and forecast, by End User
  - 7.4.5.2.3. Market size and forecast, by Product Type
  - 7.4.5.2.4. Market size and forecast, by Distribution Channel
  - 7.4.5.3. Japan
  - 7.4.5.3.1. Key market trends, growth factors and opportunities
  - 7.4.5.3.2. Market size and forecast, by End User
  - 7.4.5.3.3. Market size and forecast, by Product Type
  - 7.4.5.3.4. Market size and forecast, by Distribution Channel
  - 7.4.5.4. Asean
  - 7.4.5.4.1. Key market trends, growth factors and opportunities
  - 7.4.5.4.2. Market size and forecast, by End User
  - 7.4.5.4.3. Market size and forecast, by Product Type
  - 7.4.5.4.4. Market size and forecast, by Distribution Channel
  - 7.4.5.5. Australia
  - 7.4.5.5.1. Key market trends, growth factors and opportunities
  - 7.4.5.5.2. Market size and forecast, by End User
  - 7.4.5.5.3. Market size and forecast, by Product Type
  - 7.4.5.5.4. Market size and forecast, by Distribution Channel
  - 7.4.5.6. Rest of Asia-Pacific
  - 7.4.5.6.1. Key market trends, growth factors and opportunities
  - 7.4.5.6.2. Market size and forecast, by End User
  - 7.4.5.6.3. Market size and forecast, by Product Type
  - 7.4.5.6.4. Market size and forecast, by Distribution Channel
7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by End User
- 7.5.3. Market size and forecast, by Product Type
  - 7.5.3.1. LAMEA Building Toys Kids Toys Market by Games and Puzzles
  - 7.5.3.2. LAMEA Building Toys Kids Toys Market by Building Sets
  - 7.5.3.3. LAMEA Figurine Toys Kids Toys Market by Action Figures
  - 7.5.3.4. LAMEA Figurine Toys Kids Toys Market by Dolls
  - 7.5.3.5. LAMEA Figurine Toys Kids Toys Market by Plush
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
  - 7.5.5.1. Brazil
  - 7.5.5.1.1. Key market trends, growth factors and opportunities
  - 7.5.5.1.2. Market size and forecast, by End User
  - 7.5.5.1.3. Market size and forecast, by Product Type
  - 7.5.5.1.4. Market size and forecast, by Distribution Channel
  - 7.5.5.2. Argentina
  - 7.5.5.2.1. Key market trends, growth factors and opportunities
  - 7.5.5.2.2. Market size and forecast, by End User
  - 7.5.5.2.3. Market size and forecast, by Product Type
  - 7.5.5.2.4. Market size and forecast, by Distribution Channel
  - 7.5.5.3. Egypt
  - 7.5.5.3.1. Key market trends, growth factors and opportunities
  - 7.5.5.3.2. Market size and forecast, by End User
  - 7.5.5.3.3. Market size and forecast, by Product Type
  - 7.5.5.3.4. Market size and forecast, by Distribution Channel
  - 7.5.5.4. Rest of LAMEA
  - 7.5.5.4.1. Key market trends, growth factors and opportunities
  - 7.5.5.4.2. Market size and forecast, by End User
  - 7.5.5.4.3. Market size and forecast, by Product Type
  - 7.5.5.4.4. Market size and forecast, by Distribution Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021

CHAPTER 9: COMPANY PROFILES

9.1. Atlas Games
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.1.6. Key strategic moves and developments
9.2. Clementoni S.p.A.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
9.3. Giochi Preziosi SpA
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
9.4. Goliath Games, LLC
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Key strategic moves and developments
9.5. GuangDong Hayidai toys Co.,Ltd.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
9.6. Hasbro, Inc.
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.6.7. Key strategic moves and developments
9.7. Mattel, Inc.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
9.8. Reliance Industries Limited
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Business performance
- 9.8.7. Key strategic moves and developments
9.9. Bella Luna Toys
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
9.10. Simba Dickie Group GmbH
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
9.11. Thames & Kosmos, LLC.
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
9.12. KIRKBI A/S
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
9.13. TOMY Company, Ltd.
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
- 9.13.6. Business performance
9.14. VTech Holdings Limited
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.14.6. Business performance
- 9.14.7. Key strategic moves and developments
9.15. Ravensburger
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio
- 9.15.6. Key strategic moves and developments